InMobi
Encyclopedia
InMobi is the largest independent mobile advertising
network
in the world. The company was founded in India in 2007 and has business set up in the Asia Pacific region, Africa, US, Europe, and Japan. It is backed by some of the industry's highly regarded investors such as Kleiner Perkins Caufield & Byers, Sherpalo Ventures, SoftBank
, and Mumbai Angels.
InMobi is a performance based mobile ad network, which helps publishers monetize their inventory and helps advertisers reach their audience. Unlike other mobile ad networks, InMobi has massive reach, mobile technology expertise, and real-time post-click ad optimization technology on a global scale which helps connect publishers, advertisers, developers, and consumers in any region around the globe.
. After the business model change, mKhoj rebranded itself to InMobi and received two rounds of funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The latest round of funding came from SoftBank
, a Japanese telecommunications and media corporation for an amount of $200 Million.
which would come in two Tranches
- one of $100 millon in September 2011 and the other $100 million in April of 2012.
, Google
, Coca-Cola, Nokia
, Reebok
, Yamaha
, Yahoo!, Lenovo, Microsoft
, Intel, Electronic Arts
, Opera
, Sony Ericsson
, Nielsen, among others.
InMobi's publisher partners include NDTV
, eBuddy
, Zedge, ngmoco
, hi5
, MySpace
, and so on, as well as application developers such as Zynga
, Invictus
, and Edible, with apps like Words With Friends
, Shotgun, Froggy Jump
, and so on.
, India
, and has offices in:
’s AdMob
and Apple.
Mobile advertising
Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing.- Overview :...
network
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
in the world. The company was founded in India in 2007 and has business set up in the Asia Pacific region, Africa, US, Europe, and Japan. It is backed by some of the industry's highly regarded investors such as Kleiner Perkins Caufield & Byers, Sherpalo Ventures, SoftBank
SoftBank
is a Japanese telecommunications and internet corporation, with operations in broadband, fixed-line telecommunications, e-Commerce, Internet, broadmedia, technology services, finance, media and marketing, and other businesses....
, and Mumbai Angels.
InMobi is a performance based mobile ad network, which helps publishers monetize their inventory and helps advertisers reach their audience. Unlike other mobile ad networks, InMobi has massive reach, mobile technology expertise, and real-time post-click ad optimization technology on a global scale which helps connect publishers, advertisers, developers, and consumers in any region around the globe.
- The InMobi network reaches over 314 Million consumers around the globe.
- There are over 10,000 publisher and 2,000 advertisers in the network.
- InMobi has local presence in 5 continents.
History
InMobi, earlier known as mKhoj, started as an SMS-based search platform with initial funding from Mumbai Angels. In 2007, the company pivoted to a more scalable platform, mobile advertisingMobile advertising
Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing.- Overview :...
. After the business model change, mKhoj rebranded itself to InMobi and received two rounds of funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The latest round of funding came from SoftBank
SoftBank
is a Japanese telecommunications and internet corporation, with operations in broadband, fixed-line telecommunications, e-Commerce, Internet, broadmedia, technology services, finance, media and marketing, and other businesses....
, a Japanese telecommunications and media corporation for an amount of $200 Million.
Funding
InMobi had received $215.6 Million via Angel, Series A, Series B, and Series C funding. In September 2011, it received a $200 million funding from SoftbankSoftBank
is a Japanese telecommunications and internet corporation, with operations in broadband, fixed-line telecommunications, e-Commerce, Internet, broadmedia, technology services, finance, media and marketing, and other businesses....
which would come in two Tranches
Tranche
In structured finance, a tranche is one of a number of related securities offered as part of the same transaction. The word tranche is French for slice, section, series, or portion, and is cognate to English trench . In the financial sense of the word, each bond is a different slice of the deal's...
- one of $100 millon in September 2011 and the other $100 million in April of 2012.
| Funding Round | Investors | Date | Amount |
|---|---|---|---|
| Angel Funding | Mumbai Angels | August 2006 | $500,000 |
| Series A | Kleiner Perkins Caufield & Byers and Sherpalo Ventures | May 2007 | $7,100,000 |
| Series B | Kleiner Perkins Caufield & Byers and Sherpalo Ventures | July 2010 | $8,000,000 |
| Series C | Softbank SoftBank is a Japanese telecommunications and internet corporation, with operations in broadband, fixed-line telecommunications, e-Commerce, Internet, broadmedia, technology services, finance, media and marketing, and other businesses.... |
September 2011 | $200,000,000 |
Acquisitions
In August 2011, InMobi acquired Sprout, a leading platform for creating mobile HTML5 rich media advertising. Sprout is venture-backed by Polaris Venture Partners and has offices in Honolulu and San Francisco.Products
- Advertising InMobi's ad serving technology platform enables the network to choose the best ad on a placement by placement basis.
- Analytics Is a service that helps measure performance and return on investment for a mobile advertising campaign.
- SmartPay Enables app developers, mobile game companies, and other mobile content providers a single point of integration to access in app payments across many geographies.
- Sprout Is a company that provides advertisers with tools to create Rich Media ads for mobile consumption.
Services
- Creative services help advertisers build the ad creative and landing pages.
- Full Service Campaign Management service provide Publishers and Advertisers with full support in creating, running and optimizing campaigns.
- 24/7 Customer Self Service Support
Partners
InMobi's advertising partners include DellDell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
, Coca-Cola, Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
, Reebok
Reebok
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...
, Yamaha
Yamaha
Yamaha may refer to:* Yamaha Corporation, a Japanese company with a wide range of products and services** Yamaha Motor Company, a Japanese motorized vehicle-producing company...
, Yahoo!, Lenovo, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, Intel, Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...
, Opera
Opera Software
Opera Software ASA is a Norwegian software company, primarily known for its Opera family of web browsers with over 220 million users worldwide. Opera Software is also involved in promoting Web standards through participation in the W3C. The company has its headquarters in Oslo, Norway and is...
, Sony Ericsson
Sony Ericsson
Sony Ericsson Mobile Communications AB is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones....
, Nielsen, among others.
InMobi's publisher partners include NDTV
NDTV
NDTV is an Indian commercial broadcasting television network founded in 1988. It was founded by Prannoy Roy, an eminent journalist and current chairman and director of NDTV Group. NDTV currently has more than 1,000 employees producing news from over twenty locations in India...
, eBuddy
EBuddy
eBuddy is a privately held company which owns a browser-based web and mobile messenger service supporting various instant messaging services. eBuddy was launched in 2003 under the name e-Messenger, located at www.e-messenger.net, before rebranding itself in 2006 to eBuddy.eBuddy supports Windows...
, Zedge, ngmoco
Ngmoco
ngmoco, Inc. is an American-based publisher of video games for the iOS and Android platforms, and a subsidiary of DeNA. The company was founded by former Electronic Arts executive Neil Young in July 2008. Since its founding, ngmoco has had more than seven million combined game installs...
, hi5
Hi5 (website)
hi5 is a social networking website based in San Francisco, California. The company was founded in 2003 by Ramu Yalamanchi. By 2008, comScore reported that hi5 had become the third most popular social networking site in terms of monthly unique visitors....
, MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, and so on, as well as application developers such as Zynga
Zynga
Zynga is a social network game developer located in San Francisco, United States. The company develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and MySpace....
, Invictus
Invictus Games
Invictus Games is an independent Hungarian video game development studio founded in 1992 by Tamás Kozák and Ákos Diviánszky. They specialize in racing simulation games, like Project Torque, Street Legal and Street Legal Racing Redline, 1NSANE, and onEscapee. Their publishers include Codemasters,...
, and Edible, with apps like Words With Friends
Words With Friends
Words With Friends is a multi-player word game developed by Zynga With Friends . Players can take turns building words crossword puzzle style with one or more friends, or by being matched with random opponents. Its rules and point system is based on that of the board game Scrabble...
, Shotgun, Froggy Jump
Froggy Jump
Froggy Jump is an electronic game developed and published by Invictus Games. It is similar to Doodle Jump in many ways but has its own exclusive features. It was originally developed for iOS but a version for Android was released after...
, and so on.
People
- Naveen Tewari: Founder and CEO. Naveen obtained his Bachelors degree from Indian Institute of Technology, KanpurIndian Institute of Technology KanpurThe Indian Institute of Technology Kanpur is a Central deemed University located in Uttar Pradesh, about 15 km north-west of the city of Kanpur in the Kalyanpur suburb....
, and has a Masters in Business Administration from Harvard Business SchoolHarvard Business SchoolHarvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
. Previous employers include McKinsey & Company, Charles River VenturesCharles River VenturesCharles River Ventures is a venture capital firm focused on early-stage investments in technology and new media companies.The firm, which is based in Waltham, Massachusetts and Menlo Park, California, was founded in 1970 to commercialise research that came out of MIT...
, and a mobile VoIP startup in Silicon ValleySilicon ValleySilicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
. - Abhay Singhal: Co-Founder, VP of Global Ad Sales. Abhay completed his undergraduate studies from Indian Institute of Technology, KanpurIndian Institute of Technology KanpurThe Indian Institute of Technology Kanpur is a Central deemed University located in Uttar Pradesh, about 15 km north-west of the city of Kanpur in the Kalyanpur suburb....
. Abhay co-founded a company, TeN, and was the Head of Sales. - Amit K Gupta: Co-Founder, VP of Global Business Development. Amit completed his undergraduate studies from Indian Institute of Technology, KanpurIndian Institute of Technology KanpurThe Indian Institute of Technology Kanpur is a Central deemed University located in Uttar Pradesh, about 15 km north-west of the city of Kanpur in the Kalyanpur suburb....
. Prior to InMobi, Amit founded Analyticsworks, and has also worked in a Bay area startup, Andale. - Mohit Saxena: Technology Founder, VP of Technology. Mohit completed his undergraduate studies from the Indian Institute of Technology, RoorkeeIndian Institute of Technology RoorkeeThe Indian Institute of Technology Roorkee , formerly the University of Roorkee, is a public university located in Roorkee, Uttarakhand, India...
. Previous employers include Virgin MobileVirgin MobileVirgin Mobile is a brand used by many mobile phone service providers across the globe; its headquarters are based in the United Kingdom. Virgin Mobile has local operations in Australia, Canada, France, India, South Africa, Greece, United Kingdom and the United States. It briefly also had operations...
and AT&T.
Offices
InMobi is headquartered in BangaloreBangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, and has offices in:
- SingaporeSingaporeSingapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
- TokyoTokyo, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
, JapanJapanJapan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south... - SydneySydneySydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, AustraliaAustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area... - San FranciscoSan Francisco, CaliforniaSan Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...
, CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, USA - New York, New YorkNew YorkNew York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, USA - LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, UKUnited KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages... - ParisParisParis is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, FranceFranceThe French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France... - NairobiNairobiNairobi is the capital and largest city of Kenya. The city and its surrounding area also forms the Nairobi County. The name "Nairobi" comes from the Maasai phrase Enkare Nyirobi, which translates to "the place of cool waters". However, it is popularly known as the "Green City in the Sun" and is...
, KenyaKenyaKenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east... - JohannesburgJohannesburgJohannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
, South AfricaSouth AfricaThe Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans... - SeoulSeoulSeoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
, KoreaKoreaKorea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...
Competition
In the global Mobile Advertising market, InMobi primarily competes against GoogleGoogle
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
’s AdMob
AdMob
AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated in 2006 and is based in San Mateo, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010....
and Apple.
In the News
- InMobi signs “multi-million dollar” mobile ad partnership with AmobeeAmobee Media SystemsAmobee, founded in 2005 by Gil Shulman, Saul Rurka and Zohar Levkovitz, is an end-to-end mobile advertising solution and service for large-scale advertisers, developers, publishers and operators. Amobee enables its customers to run targeted mobile ad campaigns on a global scale...
- Anne Frisbie – Mobile Marketer’s Mobile Women to Watch 2010
- Naveen Tewari – Top 50 Execs in Mobile Content
- Isis Nyong’o – Top 40 women under 40