In Kind Direct is a charity

Charitable organization

A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...

 in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 founded in 1996 by HRH Prince Charles. The charity redistributes surplus

Surplus

Surplus means when there is more supply than demand, as in extra resources.Surplus may refer to: dumd* "The Surplus", an episode of The Office* Surplus: Terrorized into Being Consumers, a documentary film...

 goods from manufacturers and retailers to UK charities working both domestically and abroad. In Kind Direct is one of The Prince's Charities

The Prince's Charities

The Prince's Charities is a group of twenty not-for-profit organisations of which HRH The Prince of Wales is Patron or President, eighteen of which were founded personally by The Prince. The group is supported by The Prince's Charities Foundation....

, which is the largest multi-cause enterprise in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

Since foundation in 1996, the charity has redistributed £100 million in value of goods from over 850 companies. Over 8,000 charities have joined the In Kind Direct network to access donated goods.

How the Charity Works

In Kind Direct provides a single contact point for companies with goods to donate. The charity has the infrastructure

Infrastructure

Infrastructure is basic physical and organizational structures needed for the operation of a society or enterprise, or the services and facilities necessary for an economy to function...

 to accept large quantities of goods and then store, sort and deliver them to charities. In Kind Direct accepts all kinds of stock

Stock

The capital stock of a business entity represents the original capital paid into or invested in the business by its founders. It serves as a security for the creditors of a business since it cannot be withdrawn to the detriment of the creditors...

 including: end of lines, slight seconds, samples, items with damaged packaging and returns. In Kind Direct uses an online catalogue which resembles a commercial retail website, but is only accessible to non-profit organisations.

The charity has a dual agenda: it seeks to divert usable goods from being wasted or land filled for environmental benefit, but in doing so it releases additional resource to the charity sector.

Brand Protection Issues

In Kind Direct addresses brand protection concerns by thoroughly vetting

Vetting

Vetting is a process of examination and evaluation, generally referring to performing a background check on someone before offering him or her employment, conferring an award, etc...

 all organisations within its network and monitoring distribution

Distribution (economics)

Distribution in economics refers to the way total output, income, or wealth is distributed among individuals or among the factors of production .. In general theory and the national income and product accounts, each unit of output corresponds to a unit of income...

 carefully to ensure products are used for good. Charities are not allowed to sell

Sell

Sell can refer to:*A verb relating to sales*Sell *One of several people named Edward Sell *Mary Elizabeth Sell, New York City Ballet dancer*Friedrich L...

, trade

Trade

Trade is the transfer of ownership of goods and services from one person or entity to another. Trade is sometimes loosely called commerce or financial transaction or barter. A network that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and...

, barter

Barter

Barter is a method of exchange by which goods or services are directly exchanged for other goods or services without using a medium of exchange, such as money. It is usually bilateral, but may be multilateral, and usually exists parallel to monetary systems in most developed countries, though to a...

 or fundraise with the goods received through In Kind Direct.

In addition, the charity conducts spot checks and is vigilant in investigating any possible breaches of these rules.

Examples of Donors

Donors to In Kind Direct include:

ACCO UK,
Lush

Lush

-People:* Archibald Lush, a Welsh school inspector* Billy Lush, an American actor* David Lush, Canadian politician* Ernie Lush, American Baseball player* Jay Laurence Lush, an American geneticist* Jane Lush, a British worker...

,
Adidas

Adidas

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

,
Mattel

Mattel

Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

,
Amazon

Amazon.com

Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

,
McBride

McBride

The name "McBride" and "MacBride" is the English spelling for the Irish name "Mac Giolla Brídhe" meaning son of the followers of St. Brigid .McBride is the name of several persons:...

,
Austin Reed

Austin Reed

Austin Reed is a British fashion retailer founded in 1900 known for its menswear. It is an upmarket chain with over 70 retail outlets, with a large flagship store located on Regent Street, London....

,
Mitre

Mitre

The mitre , also spelled miter, is a type of headwear now known as the traditional, ceremonial head-dress of bishops and certain abbots in the Roman Catholic Church, as well as in the Anglican Communion, some Lutheran churches, and also bishops and certain other clergy in the Eastern Orthodox...

,
B3 International,
Mothercare

Mothercare

Mothercare plc is a British retailer which specialises in products for expectant mothers and in general merchandise for children up to 8 years old. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...

,
Beiersdorf

Beiersdorf

Beiersdorf AG is a multinational corporation based in Hamburg, Germany, manufacturing personal care products. Its brands include Elastoplast, Eucerin , Labello, and Nivea....

 UK,
New Balance

New Balance

New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company...

,
Berghaus

Berghaus

Berghaus Limited is an outdoor clothing and equipment manufacturer headquartered in Sunderland, Tyne & Wear, England. It is based in the North East of England but distributes worldwide. It was founded in 1966 by climbers and mountaineers Peter Lockey and Gordon Davison, initially as an importer and...

,
Next

Next

- Film and stage :* Next , an American film starring Nicolas Cage* Players , a Bollywood film produced under the name Next* Next , by Terrence McNally...

,
Black & Decker

Black & Decker

Black & Decker Corporation is a corporation based in Towson, Maryland, United States, that designs and imports power tools and accessories, hardware and home improvement products, and technology based fastening systems...

,
Portmeirion Pottery

Portmeirion Pottery

Portmeirion is a British pottery company based in Stoke-on-Trent.-History:Portmeirion Pottery came into being in 1960 when the pottery designer Susan Williams-Ellis and her husband, Euan Cooper-Willis took over a small pottery decorating company in Stoke-on-Trent called A. E. Gray Ltd.. Susan...

,
Boots Group,
Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

,
Bunzl

Bunzl

Bunzl plc is a multinational distribution and outsourcing company headquartered in London, United Kingdom. The company is primarily a distributor of a diverse range of non-food consumable products including food packaging, cleaning and hygiene supplies, personal protective equipment and carrier...

,
Reckitt Benckiser

Reckitt Benckiser

Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products...

,
Cleenol Group,
Ricoh

Ricoh

or Ricoh, is a Japanese company that was established in 1936 on February 6th, as , a company in the RIKEN zaibatsu. Its headquarters is located in Ricoh Building in Chūō, Tokyo....

,
Colgate Palmolive,
Sara Lee Corporation,
Disney,
SCA Tissue Europe,
Ellesse

Ellesse

-History:Ellesse was founded by Leonardo Servadio in Perugia in 1959. The name Ellesse derives from the initials of Servadio's name, "L.S."Ellesse grew in popularity during the 1970s as a producer of skiwear such as quilted jackets and ski pants...

,
Staples

Staples

-Places:*Staples, Minnesota, United States*Staples, Texas, United States*Staples Center, an arena in Los Angeles, California*Staples High School, a high school in Connecticut*Staples , a train station in Staples, Minnesota served by Amtrak...

,
GlaxoSmithKline

GlaxoSmithKline

GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...

,
Taylors of Harrogate,
Home Retail Group,
The Body Shop

The Body Shop

The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company...

 Foundation
JD Sports

JD Sports

JD Sports Fashion plc, more commonly known as just JD, is a sports-fashion retail company based in Bury, Greater Manchester, England with shops throughout the United Kingdom and with one in Ireland...

,
Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

 UK,
Johnson & Johnson

Johnson & Johnson

Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....

,
Usborne Publishing

Usborne Publishing

Usborne Publishing, often called Usborne Books, is a United Kingdom-based publisher of children's literature.Founded by Peter Usborne in 1973, Usborne Publishing uses an in-house team of writers, editors and designers and is translated into over 55 languages...

,
Kickers

Kickers

Kickers is a youth brand created in 1970 in France that produces a wide range of footwear and clothing. Kickers was bought in 2007 by the Royer group.-History:On the French scene in 1970, Daniel Raufast came across a poster advertising the musical Hair...

,
The North Face

The North Face

The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags....

,
Kimberly-Clark

Kimberly-Clark

Kimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle", Scott and Andrex toilet paper, Wypall utility wipes, "KimWipes"...

,
Vivid Imaginations

Vivid Imaginations

Vivid Imaginations is a company based in Guildford, Surrey, that manufactures, designs and distributes toys and holds distribution rights on a number of popular TV shows and Blockbuster movies. Captain scarlett was the first of many distribution deals that turned Vivid into the Uk's number 1 toy...

,
L’Oréal.