India Yamaha Motor(officially India Yamaha Motor Private Limited) is an Indian

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 subsidiary of Yamaha Motor Company

Yamaha Motor Company

, is a Japanese motorized vehicle-producing company. Yamaha Motor is part of Yamaha Corporation and its headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corporation into the world's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized...

, formed in 2008 as a joint venture with Mitsui

Mitsui

is one of the largest corporate conglomerates in Japan and one of the largest publicly traded companies in the world.-History:Founded by Mitsui Takatoshi , who was the fourth son of a shopkeeper in Matsusaka, in what is now today's Mie prefecture...

. It produces a range of motorcycles for domestic consumption and export.

Yamaha motors in India has been present in the market of low range economy bikes for a long time.All bikes in their store were designed for mass market,but with the introduction of FZ-16

Yamaha FZ16

The Yamaha FZ-16 and FZ-S are motorcycles manufactured by India Yamaha Motor. Inspired by the naked bike concept, the FZ-16 is modeled after its more popular counterpart the FZ1 with scaled down engine more suited to the Indian roads. It is marketed in India under the slogan "Lord of the Streets"....

, FZ-S, Fazer

Yamaha Fazer (India)

The Yamaha Fazer is a touring motorcycle produced by India Yamaha Motor, a subsidiary of Yamaha Motor Company.Like the FZ16 and the FZ-S, the Fazer carries the Monocross suspension to ensure agile running performance and handling. The model’s "MidShip Muffler" is placed toward the center of the...

, and R15 they have made an impression on the mid range bike market in India. The market for these sort of bike was very small that there were only two major players in the market: Hero Honda

Hero Honda

Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India...

 and Bajaj

Bajaj Auto

Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj from Rajasthan in the 1930s. It is based in Pune, Maharashtra, with plants in Chakan , Waluj and Pantnagar in Uttaranchal. The oldest plant at Akurdi now houses the R&D centre Ahead...

. The introduction of the earlier mentioned bikes by Yamaha has provided the 2-wheeler market with more choices.