The indie design movement is made up of independent designers, artists and craftspeople who design and make a wide array of products without being part of large, industrialized businesses.

They are supported by a growing number of indie shoppers who are seeking niche and often handmade products as opposed to those mass-produced by corporations. Such products may include jewellery

Jewellery

Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

 and other accessories

Fashion accessory

Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

, ceramics

Ceramics (art)

In art history, ceramics and ceramic art mean art objects such as figures, tiles, and tableware made from clay and other raw materials by the process of pottery. Some ceramic products are regarded as fine art, while others are regarded as decorative, industrial or applied art objects, or as...

, clothing

Clothing

Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

, glass

Glass

Glass is an amorphous solid material. Glasses are typically brittle and optically transparent.The most familiar type of glass, used for centuries in windows and drinking vessels, is soda-lime glass, composed of about 75% silica plus Na2O, CaO, and several minor additives...

, metalwork, furniture

Furniture

Furniture is the mass noun for the movable objects intended to support various human activities such as seating and sleeping in beds, to hold objects at a convenient height for work using horizontal surfaces above the ground, or to store things...

, cosmetics

Cosmetics

Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

, art

Art

Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....

 and much more.

Indie designers often sell their items directly to buyers by way of their own online shops, craft fairs, street markets

Street market

A street market is an outdoor market such as traditionally held in a market square or in a market town, and often held only on particular days of the week...

 and a variety of online marketplaces, such as Etsy

Etsy

Etsy is an e-commerce website focused on handmade or vintage items as well as art and craft supplies. These items cover a wide range including art, photography, clothing, jewelry, edibles, bath & beauty products, quilts, knick-knacks and toys. Many individuals also sell craft supplies like beads,...

 and Artfire. However, they may also engage in consignment and/or wholesale relationships with retail outlets, both online and offline.

The indie design movement can be seen as being an aspect of the general indie movement and DIY culture.