Industrial video
Encyclopedia
An industrial video is a video
that targets “industry” as its primary audience. An industrial video is a type of sponsored film
(such as an educational film
) which prioritizes pragmatism over artistic value. While the primary purpose of an educational film is to inform an audience, the purpose of an industrial video can vary depending on the client.
Industrial videos have become more prevalent in the market than industrial films because of the lower cost of producing video content.
, industrial videos go through the stages of development, pre-production, production, post-production and distribution. During the development stage, a sponsor chooses a video production company that they believe can best meet their needs. Producers of industrial videos can hire technical writer
s. These technical writers attempt to translate difficult technical information from "subject matter experts" into a script that is more understandable to a general audience. Alternatively, other industrial video production companies target a specialized niche where the producer, director or writer already have expertise. Once a production company is contracted, the project enters pre-production
, when the script is written, talent is hired, and materials are obtained.
These individual elements are used during production, when a video camera records the talent
and audio is captured by a microphone. During post-production
, the footage from the production phase is assembled into a
coherent whole. Finally, the final product is distributed and exhibited. If the project was a training video, the video may be included with the product, so the buyer can learn to use it most effectively. If the project was a marketing video, it may be directly mailed to potential clients to encourage them to buy the product. Or if the product was designed for
exhibition, it may be shown at a trade fair
. The use of industrial videos for corporate use has been increasing,
suggesting that industrial videos will continue to be produced in the future.
Video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...
that targets “industry” as its primary audience. An industrial video is a type of sponsored film
Sponsored film
Sponsored film, or ephemeral film, as defined by film archivist Rick Prelinger, is film made by a particular sponsor for a specific purpose other than as a work of art: the films were designed to serve a specific pragmatic purpose for a limited time...
(such as an educational film
Educational film
An educational film is a film or movie whose primary purpose is to educate. Educational films have been used in classrooms as an alternative to other teaching methods.-Cultural significance:...
) which prioritizes pragmatism over artistic value. While the primary purpose of an educational film is to inform an audience, the purpose of an industrial video can vary depending on the client.
Purposes
An industrial video may be used for:- MarketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, communicating to potential clients the value of services or products. - CustomerCustomerA customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
s, such as a video that explains how to use a product - FundraisingFundraisingFundraising or fund raising is the process of soliciting and gathering voluntary contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies...
, such as for informing potential investors about the merits of a company, or generating capital for a charitable cause. - CorporationCorporationA corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...
s, such as a video that shares a CEO's vision with his employees, or a video that warns employees against improper ethical behavior.
Industrial videos have become more prevalent in the market than industrial films because of the lower cost of producing video content.
Content creation
Like all filmmakingFilmmaking
Filmmaking is the process of making a film, from an initial story, idea, or commission, through scriptwriting, casting, shooting, directing, editing, and screening the finished product before an audience that may result in a theatrical release or television program...
, industrial videos go through the stages of development, pre-production, production, post-production and distribution. During the development stage, a sponsor chooses a video production company that they believe can best meet their needs. Producers of industrial videos can hire technical writer
Technical writer
A technical writer is a professional writer who designs, creates, and maintains technical documentation...
s. These technical writers attempt to translate difficult technical information from "subject matter experts" into a script that is more understandable to a general audience. Alternatively, other industrial video production companies target a specialized niche where the producer, director or writer already have expertise. Once a production company is contracted, the project enters pre-production
Pre-production
Pre-production or In Production is the process of preparing all the elements involved in a film, play, or other performance.- In film :...
, when the script is written, talent is hired, and materials are obtained.
These individual elements are used during production, when a video camera records the talent
and audio is captured by a microphone. During post-production
Post-production
Post-production is part of filmmaking and the video production process. It occurs in the making of motion pictures, television programs, radio programs, advertising, audio recordings, photography, and digital art...
, the footage from the production phase is assembled into a
coherent whole. Finally, the final product is distributed and exhibited. If the project was a training video, the video may be included with the product, so the buyer can learn to use it most effectively. If the project was a marketing video, it may be directly mailed to potential clients to encourage them to buy the product. Or if the product was designed for
exhibition, it may be shown at a trade fair
Trade fair
A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...
. The use of industrial videos for corporate use has been increasing,
suggesting that industrial videos will continue to be produced in the future.
See also
Video production companies- Corporate VideoCorporate videoCorporate video production refers to audio-visual corporate communications material commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted...
- Technical writerTechnical writerA technical writer is a professional writer who designs, creates, and maintains technical documentation...
- Technical communicationTechnical communicationTechnical communication is a method of researching and creating information about technical processes or products directed to an audience through media. The information must be relevant to the intended audience. Technical communicators often work collaboratively to create products for various...