Ingrid Stabb
Encyclopedia
Ingrid Stabb is an American author and an innovator in the field of personalization
. Her innovations have been applied to product management
, loyalty marketing
, and career
management at global Fortune 500 companies and international startups. She writes a column about careers and strengths in Talk Journal, an industry journal on the applications of a persona
theory to a wide variety of disciplines. Stabb's book, The Career Within You, co-authored with Elizabeth Wagele
, was published by HarperCollins
in 2010. Stabb was named among the Top 100 Most Desired Mentors for Gen Y.
" and the "enthusiast
" for business and social networking applications. She maintains that personalization on the Internet has far to go beyond early attempts at "one-to-one marketing", and that the Internet will evolve to adapt to users' psychographics such as their motivations and personality attributes.
Her contributions to product development at Fortune 500 companies applied customer segmentation research and usability testing
to design personalization features such as individual screen layouts, personal data lists, and preference settings for applet and color choices. For E*TRADE, an online brokerage with "a reputation as being an innovator in the industry", Stabb created a new and re-branded electronic trading platform
, E*TRADE MarketTrader (2007), on the principle of optimizing the usability of personalization
features in order to maximize customer loyalty of active investors.
During the 1990s Stabb was one of the key team members to develop SCORE! Educational Centers
, the first computerized learning company of its kind. A founding employee, she helped establish the successful business model to commercially deliver personalized educational software (which originally came out of Stanford University and EPGY). Stabb created the company's customer loyalty program to reduce customer attrition
. The program, SCORE! Mountain
, encouraged long-term usage of the software which accelerated students' academic learning by delivering individualized lessons based on students' strengths and weaknesses. Stabb later contributed personalization innovation on the advisory board of the Hong-Kong based learning start-up, Apex Education.
. David Daniels, M.D., Clinical Professor Department of Psychiatry and Behavioral Science Stanford Medical School, and author of The Essential Enneagram called The Career Within You "a groundbreaking
work." He described how the book provides for nine personas "thoughtful and clear descriptions, how each style relates to the spectrum of career choices, and a powerful method to determine the path that best fits you. You will discover what career best fits for your style and in the process a more fulfilling life."
(1991) and an MBA from Yale School of Management
(1999). In recent years, Stabb has served as a social media technology marketer at Lithium Technologies
, where she established the first-ever Social CRM Virtual Summit in 2009, as well as at Saba Software
, which provides human capital management (HCM) software and services.
Personalization
Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care Personalization involves using technology to accommodate the differences between individuals. Once confined...
. Her innovations have been applied to product management
Product management
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle....
, loyalty marketing
Loyalty marketing
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives...
, and career
Career
Career is defined by the Oxford English Dictionary as a person's "course or progress through life ". It is usually considered to pertain to remunerative work ....
management at global Fortune 500 companies and international startups. She writes a column about careers and strengths in Talk Journal, an industry journal on the applications of a persona
Persona
A persona, in the word's everyday usage, is a social role or a character played by an actor. The word is derived from Latin, where it originally referred to a theatrical mask. The Latin word probably derived from the Etruscan word "phersu", with the same meaning, and that from the Greek πρόσωπον...
theory to a wide variety of disciplines. Stabb's book, The Career Within You, co-authored with Elizabeth Wagele
Elizabeth Wagele
Elizabeth Wagele is an American artist, musician, [writer]] of books on personality types: the Enneagram of Personality and the Myers-Briggs Type Indicator .-Life:...
, was published by HarperCollins
HarperCollins
HarperCollins is a publishing company owned by News Corporation. It is the combination of the publishers William Collins, Sons and Co Ltd, a British company, and Harper & Row, an American company, itself the result of an earlier merger of Harper & Brothers and Row, Peterson & Company. The worldwide...
in 2010. Stabb was named among the Top 100 Most Desired Mentors for Gen Y.
Contributions to the field of personalization
Stabb's groundbreaking publications translate the characteristics of archetypical personas, such as the "perfectionistPerfectionism (psychology)
Perfectionism, in psychology, is a belief that a state of completeness and flawlessness can and should be attained. In its pathological form, perfectionism is a belief that work or output that is anything less than perfect is unacceptable...
" and the "enthusiast
Enthusiasm
Enthusiasm originally meant inspiration or possession by a divine afflatus or by the presence of a god. Johnson's Dictionary, the first comprehensive dictionary of the English language, defines enthusiasm as "a vain belief of private revelation; a vain confidence of divine favour or...
" for business and social networking applications. She maintains that personalization on the Internet has far to go beyond early attempts at "one-to-one marketing", and that the Internet will evolve to adapt to users' psychographics such as their motivations and personality attributes.
Her contributions to product development at Fortune 500 companies applied customer segmentation research and usability testing
Usability testing
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system...
to design personalization features such as individual screen layouts, personal data lists, and preference settings for applet and color choices. For E*TRADE, an online brokerage with "a reputation as being an innovator in the industry", Stabb created a new and re-branded electronic trading platform
Electronic trading platform
In finance, an Electronic trading platform is a computer system that can be used to place orders for financial products over a network with a financial intermediary. This includes products such as shares, bonds, currencies, commodities and derivatives with a financial intermediary, such as a...
, E*TRADE MarketTrader (2007), on the principle of optimizing the usability of personalization
Personalization
Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care Personalization involves using technology to accommodate the differences between individuals. Once confined...
features in order to maximize customer loyalty of active investors.
During the 1990s Stabb was one of the key team members to develop SCORE! Educational Centers
SCORE! Educational Centers
SCORE! Educational Centers , was owned by Kaplan, Inc., which is a subsidiary of the Washington Post Company, and was a United States provider of customized supplementary education and one-on-three tutoring services for children in kindergarten through ninth grade...
, the first computerized learning company of its kind. A founding employee, she helped establish the successful business model to commercially deliver personalized educational software (which originally came out of Stanford University and EPGY). Stabb created the company's customer loyalty program to reduce customer attrition
Customer attrition
Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers....
. The program, SCORE! Mountain
SCORE! Mountain
Score Mountain , conceived of in 1993 by Ingrid Stabb, a loyalty marketing professional in Palo Alto, California, is utilized to visualize and track a goal based on goal-setting theory...
, encouraged long-term usage of the software which accelerated students' academic learning by delivering individualized lessons based on students' strengths and weaknesses. Stabb later contributed personalization innovation on the advisory board of the Hong-Kong based learning start-up, Apex Education.
The Career Within You
In 2010 HarperCollins released The Career Within You co-authored by Ingrid Stabb and Elizabeth WageleElizabeth Wagele
Elizabeth Wagele is an American artist, musician, [writer]] of books on personality types: the Enneagram of Personality and the Myers-Briggs Type Indicator .-Life:...
. David Daniels, M.D., Clinical Professor Department of Psychiatry and Behavioral Science Stanford Medical School, and author of The Essential Enneagram called The Career Within You "a groundbreaking
Groundbreaking
Groundbreaking, also known as cutting, sod-cutting, turning the first sod or a sod-turning ceremony, is a traditional ceremony in many cultures that celebrates the first day of construction for a building or other project. Such ceremonies are often attended by dignitaries such as politicians and...
work." He described how the book provides for nine personas "thoughtful and clear descriptions, how each style relates to the spectrum of career choices, and a powerful method to determine the path that best fits you. You will discover what career best fits for your style and in the process a more fulfilling life."
Other life
Stabb served as a commissioned officer in the United States Army after receiving a full Reserve Officer Training Corps scholarship and holds a BA from Columbia UniversityColumbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
(1991) and an MBA from Yale School of Management
Yale School of Management
The Yale School of Management is the graduate business school of Yale University and is located on Hillhouse Avenue in New Haven, Connecticut, United States. The School offers Master of Business Administration and Ph.D. degree programs. As of January 2011, 454 students were enrolled in its MBA...
(1999). In recent years, Stabb has served as a social media technology marketer at Lithium Technologies
Lithium Technologies
Lithium Technologies provides Social CRM solutions for the enterprise. Headquartered in Emeryville, California, Lithium has additional offices in San Francisco, London, and Zürich....
, where she established the first-ever Social CRM Virtual Summit in 2009, as well as at Saba Software
Saba Software
Saba enables organizations to build a transformative workplace that leverages the advent of social networking in business and the ubiquity of mobile to empower an organization’s most mission-critical assets – its people...
, which provides human capital management (HCM) software and services.