Inside is a social film

Social film

A social film is a type of interactive film that is presented through the lens of social media. A social film is distributed digitally and integrates with a social networking service, such as Facebook or Google+. It combines features of web video, social games and social media.- Key Elements...

 thriller brought to viewers through a partnership by Intel and Toshiba

Toshiba

is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...

.

Directed by D. J. Caruso

D. J. Caruso

Daniel John "D.J." Caruso is an American director and producer. Caruso has directed the films Disturbia, Two for the Money, Taking Lives, The Salton Sea, Eagle Eye and I Am Number Four. He has also directed television episodes for shows such as The Shield, Over There, Smallville, and Dark Angel...

 and starring Emmy Rossum

Emmy Rossum

Emmanuelle Grey "Emmy" Rossum is an American actress and singer-songwriter. She first starred in a string of movies including Songcatcher , An American Rhapsody, and Passionada . However, it was her role in Mystic River that garnered her wider recognition...

, the experience is broken up into several segments across multiple social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 platforms, including Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

, YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, and Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

. Viewers are challenged to help Rossum’s character, Christina, safely make it out of her predicament. The film bears some similarities to the (non-social) 2008 film Untraceable

Untraceable

Untraceable is a 2008 American thriller film starring Diane Lane, Colin Hanks, Billy Burke, and Joseph Cross. It was directed by Gregory Hoblit and distributed by Screen Gems...

in that it involves kidnapping and an Internet audience as part of the plot.

The first in a series of episodes was released on the website on 25 July 2011 for those participating in the "real-time experience". The whole film is schedule to be viewed online on September 6 2011 in their website.

Plot

Christina Perasso is a tough, resilient, 24-year old girl. She wakes up trapped in a room and has no idea where she is being held or who did this to her. She has been left access to her laptop. Through the use of an intermittent wifi

WIFI

WIFI is a radio station broadcasting a brokered format. Licensed to Florence, New Jersey, USA, the station is currently operated by Florence Broadcasting Partners, LLC.This station was previously owned by Real Life Broadcasting...

 signal, she reaches out to friends, family and the general, growing audience through social media. She lists facts, clues, pictures and videos to aid the audience in figuring out where she is, who her captor is, and why she was kidnapped.

Cast

• Emmy Rossum
  Emmy Rossum
  Emmanuelle Grey "Emmy" Rossum is an American actress and singer-songwriter. She first starred in a string of movies including Songcatcher , An American Rhapsody, and Passionada . However, it was her role in Mystic River that garnered her wider recognition...
  
   as Christina Perasso
• Cooper Thorton as Federal Agent Stu MacArthur
• Molly Hagan
  Molly Hagan
  -Youth:Hagan was born in Minneapolis, Minnesota, the daughter of Mary Elizabeth and John Robert Hagan. She was raised in Fort Wayne, Indiana.-Career:She featured in the series Herman's Head which ran on Fox from 1991 to 1994...
  
   as Mrs. Cathy Perasso
• Melissa Tang as Jennifer Myer
• Miranda Mayo as Emma Hickox
• Jake Abel
  Jake Abel
  Jacob Allen "Jake" Abel is an American actor.Abel was born in Canton, Ohio. His first break was landing a role in the Disney Channel Original Movie Go Figure as Spencer, and later had a recurring role on Threshold, and numerous guest starring roles on such shows as Cold Case and ER...
  
   as Kirk Francis
• Haley Chase as Lucca Scibird
• Xander Berkeley
  Xander Berkeley
  Alexander Harper "Xander" Berkeley is an American actor. His roles include George Mason on the television series 24.-Early life:Berkeley was born in Brooklyn, New York, but has lived most of his life in New Jersey...
  
  as h1ghway_man