The Institute of Sales Promotion is an organisation in the UK that represents brand owners, agencies and service partners engaged in promotional marketing. Formed in 1933, it was established as the ISP in 1979 and provides professional diplomas and certificates, best-practice guidelines and representation for the sales promotion industry. It is based in Islington

Islington

Islington is a neighbourhood in Greater London, England and forms the central district of the London Borough of Islington. It is a district of Inner London, spanning from Islington High Street to Highbury Fields, encompassing the area around the busy Upper Street...

, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

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The organisation uses the CAP Code

The CAP Code

The 11th edition of the CAP Code came into force in March 2003.The is administered by the Advertising Standards Authority .The ASA announced on 1st September 2010 that version 12 of the CAP Cpde was to be released...

 to ensure sales promotion

Sales promotion

Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...

s are correctly administered. They can refer complaints about sales promotion

Sales promotion

Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...

s to the Advertising Standards Authority

Advertising Standards Authority (United Kingdom)

The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances...

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The purpose of the ISP

• To promote sales promotion
  Sales promotion
  Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...
  
   and its benefits to organisations and to the regulatory authorities.

• To progress the achievement of excellence in promotional marketing by educating all parties in best practice and in the effectiveness and versatility of sales promotion.

• To protect stakeholders' interests in using sales promotion as part of their sales and marketing activity through the provision of a legal advisory service and by promoting responsible self-regulation in line with the CAP Code.

The Institute's Mission Statement

1. To raise the stature of sales promotion
   Sales promotion
   Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...
   
    within the marketing industry and promote its strengths both within and outside the membership and consolidate the position of the ISP as the pre-eminent voice for promotional marketing in the UK.
2. To monitor and maintain the highest standard of self-regulation
   Self-regulation
   The term self-regulation can signify:*Autoregulation*Homeostasis, in systems theory*Self-control, in sociology / psychology*Self-regulated learning, in educational psychology*Self-regulation theory , a system of conscious personal health management...
   
    within the sales promotion
   Sales promotion
   Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...
   
   industry across the three areas of membership.

The Current ISP Board

• Chairman, Clive Mishon, The Pulse Group
• Immediate Past Chairman, Peter Kerr, Managing Director, Multi Resource Marketing Ltd
• Vice-Chairman, Becky Munday, CEO, Mando Brand Assurance
• Helen Phillips, Group Marketing Manager, BBC Worldwide
• Bob Suppiah, Head of Promotional Marketing, BSkyB
• Paul Godwin, Planning Director, Positive Thinking Ltd
• Simon Mahoney, Joint Managing Director, SMP
• Ian Moore, Creative Director, Blue-Chip Marketing
• Graham Temple, Managing Director, Platform
• Stephen Bentley, Chief Executive, Granby Marketing Services Ltd
• Steve McEwen, Chairman, Promotional Handling Ltd
• Cindy Roper, Operations Director, Diss Promotional Services Limited
• Susan Speller, New Business Development Director, VCG

• President, Colin Lloyd