Integrated digital platform
Encyclopedia
Integrated digital platform is an audience-centric platform across different media and various business functions.
- Across different media: an integrated digital platform integrates products and services across InternetInternetThe Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
, mobileMobile phoneA mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
and TelevisionTelevisionTelevision is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
, e.g.
- - Internet products and services: Portal sitesWeb portalA web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....
, vertical sites, social networking sites, video sites, etc. - - Mobile products and services: SMSSMSSMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...
, MMSMultimedia Messaging ServiceMultimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability that allowed exchange of text messages only up to 160 characters in length.The most popular use is to send photographs from...
, mobile applications, WAPWireless Application ProtocolWireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...
sites, wireless value-added, etc. - - Television products and services:IPTVIPTVInternet Protocol television is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.IPTV services...
, etc.- Across various business functions: an integrated digital platform provides products and services, ideally an integrated marketing and sales solution, to achieve multiple business functions, including but not limited to branding, WOMWord of mouthWord of mouth, or viva voce, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. Oral tradition is cultural material and...
and sales. - Audience-centric: an integrated digital platform should have an eCRM system to manage user information as well as behavire tracking data across different media. The integrated digital platform provides each audience with specific or customized products and services according the audience's profile, interests and behavior history.
- Across various business functions: an integrated digital platform provides products and services, ideally an integrated marketing and sales solution, to achieve multiple business functions, including but not limited to branding, WOM