IntelliTXT
Encyclopedia
IntelliTXT is an "in-text" advertisement platform developed by Vibrant Media, and is an example of keyword advertising
. Website authors insert a script
into their pages which calls the IntelliTXT platform when a viewer views the page; this script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered in an attempt to make the ads relevant to the web page hosting IntelliTXT.
The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while ads flash on and pause before disappearing.
Publishers choose to run IntelliTXT advertising campaigns on their websites to generate advertising revenue. Some publishers choose to offer a help link inside the IntelliTXT ad box that leads to a page that offers to let you turn off IntelliTXT. Note that deactivation requires the use of HTTP cookie
technology. If a user deletes or refreshes their cookies the service will be re-activated automatically and ads will continue to appear on the page. Since the cookie is stored by publisher, it also means that turning off the feature for one publisher has no effect on the other publishers that use these popups.
, Sony
and Microsoft
are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.
Keyword advertising
Keyword advertising refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click and cost per action...
. Website authors insert a script
JavaScript
JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles....
into their pages which calls the IntelliTXT platform when a viewer views the page; this script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their ads associated with particular words. "Context" is considered in an attempt to make the ads relevant to the web page hosting IntelliTXT.
The liability of this feature is that it makes pages more difficult to read; scrolling down the page may inadvertently cause delays while ads flash on and pause before disappearing.
Publishers choose to run IntelliTXT advertising campaigns on their websites to generate advertising revenue. Some publishers choose to offer a help link inside the IntelliTXT ad box that leads to a page that offers to let you turn off IntelliTXT. Note that deactivation requires the use of HTTP cookie
HTTP cookie
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is used for an origin website to send state information to a user's browser and for the browser to return the state information to the origin site...
technology. If a user deletes or refreshes their cookies the service will be re-activated automatically and ads will continue to appear on the page. Since the cookie is stored by publisher, it also means that turning off the feature for one publisher has no effect on the other publishers that use these popups.
Customers
According to Vibrant Media, more than 4500 publishers use the IntelliTXT system. NikeNike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
and Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
are advertising on the platform, their ads reaching more than 100 million unique users in the US and 170 million internationally each month.