Interactive Advertising Bureau
Encyclopedia
The Interactive Advertising Bureau (or IAB) is an advertising
business organization that develops industry standards, conducts research
, and provides legal support for the online advertising
industry. The organization represents a large number of the most prominent media outlets in the United States
.
Founded in 1996, the IAB is based in New York City
. Patrick Dolan is the Executive Vice President & Chief Operating Officer (COO) of the organization. The president of the IAB (Internet Advertising Bureau) in the UK is Guy Phillipson.
It has developed a number of interface formats for digital advertising metadata
, including the Video Ad Serving Template and Video Player-Ad Interface Definition formats.
As an example, IAB Australia's board members include representatives from MySpace
, ninemsn
, Fairfax Digital
, News Corp. Digital Media, Network Ten
, Sensis MediaSmart, Yahoo!7
, the Australian Interactive Media Industry Association, real estate classified advertising group REA and Alex Littlejohn from advertising network Adconion.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
business organization that develops industry standards, conducts research
Research
Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
, and provides legal support for the online advertising
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
industry. The organization represents a large number of the most prominent media outlets in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
Founded in 1996, the IAB is based in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. Patrick Dolan is the Executive Vice President & Chief Operating Officer (COO) of the organization. The president of the IAB (Internet Advertising Bureau) in the UK is Guy Phillipson.
It has developed a number of interface formats for digital advertising metadata
Metadata
The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...
, including the Video Ad Serving Template and Video Player-Ad Interface Definition formats.
As an example, IAB Australia's board members include representatives from MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, ninemsn
NineMSN
ninemsn is an Australian 50/50 joint venture between Microsoft and Nine Entertainment Co.. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites...
, Fairfax Digital
Fairfax Media
Fairfax Media Limited is one of Australia's largest diversified media companies. The group's operations include newspapers, magazines, radios and digital media operating in Australia and New Zealand. Fairfax Media was founded by the Fairfax family as John Fairfax and Sons, later to become John...
, News Corp. Digital Media, Network Ten
Network Ten
Network Ten , is one of Australia's three major commercial television networks. Owned-and-operated stations can be found in Sydney, Melbourne, Brisbane, Adelaide and Perth, while affiliates extend the network to cover most of the country...
, Sensis MediaSmart, Yahoo!7
Yahoo!7
Yahoo!7 is a 50-50 partnership between the Seven Network and Yahoo! Inc. in Australia.As part of the Yahoo! Inc. and the Seven Media Group, Yahoo!7 brings together the online assets of Yahoo! Inc. and the television and magazine content of the Seven Network and Pacific Magazines...
, the Australian Interactive Media Industry Association, real estate classified advertising group REA and Alex Littlejohn from advertising network Adconion.