International Automotive Design
Encyclopedia
International Automotive Design (IAD UK Ltd) was a British design company, based in West Sussex
, England
.
IAD UK Ltd was founded in 1976 by John and Yvonne Shute. Initially work came in the form of design services for Rail cars which then led to Automotive Body and Chassis Engineering but due to the increasing customers requirements it soon expanded to encompass everything from Design/ Styling and Engineering through to small scale production.
IAD UK Ltd had at its peak a large R&D facility in Worthing, West Sussex, UK plus 5 overseas operations in the USA (California and Detroit), France (5 facilities), Spain and Germany (3 facilities) along with liaison offices in Korea, Japan and Russia. The US, German and Spanish offices having their own Styling studios.
It was the world's largest R&D consultancy not only working in Automotive, Commercial Vehicles and Aerospace. The English company was in competition with Ital Design, Pininfarina
, Bertone
. By the early 1990s the company employed over 1400 professionals. The majority of the projects completed by IAD was never made public keeping the high level of security that John Shute believed was the key to customers allowing IAD to be considered for future projects.
The company was awarded the Queen's Award for Export and Industry many times and ultimately John was awarded an OBE (Order of the British Empire) by Queen Elizabeth II for his endeavors on behalf of the British Motor industry.IAD Worthing Herald Article
IAD designed and developed many cutting edge and memorable concept cars developed as showcases demonstrating the company's creative and engineering expertise including the IAD Alien, IAD Hunter, IAD Interstate, IAD Arrival, IAD Royale, IAD Mini MPV, IAD Venus and finally the IAD Magia. IAD amassed a talented group of designers, engineers and prototype builders who have subsequently gone on to senior positions within the automotive industry.
They specialized in car prototyping and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 90's with the Engineering, Design groups and facilities were sold to Daewoo
Motors 1993.
The Mazda MX5 (Miata) was one of the many projects IAD was involved in, developing not only Exterior and Interior style for the vehicle in the UK/ US (California) but also building prototypes locally prior to volume production in 1989. Mazda came to IAD to replicate the "true" English sports car invoking the MG's success of handling and even directed the Chassis team to copy the exhaust note note of early MG Spitfires.
http://www.carstyling.ru/en/studios/studio/I_dot_A_dot_D/
expansion in the Automotive R&D consultancy business and grabbed it.
He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on. Overall John, who died from cancer in the 1990s was an enigmatic character who suffered fools badly but rewarded people who tried.
and others
Mazda
Ford
GM
Renault
DAF
BAE
British Airways
Bentley/ Rolls Royce
Kia
Asia Motors
Yugo
Land Rover
Audi
Fiat
/Alfa Romeo
/Lancia
Pegaso
Subaru
Volvo
Hino
Daihatsu
Suzuki
Bova
Austin Rover
Delorean
Lotus
Tyrrell Racing
McLaren
Lincoln
Saab
JCB
Yamaha
West Sussex
West Sussex is a county in the south of England, bordering onto East Sussex , Hampshire and Surrey. The county of Sussex has been divided into East and West since the 12th century, and obtained separate county councils in 1888, but it remained a single ceremonial county until 1974 and the coming...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
.
IAD UK Ltd was founded in 1976 by John and Yvonne Shute. Initially work came in the form of design services for Rail cars which then led to Automotive Body and Chassis Engineering but due to the increasing customers requirements it soon expanded to encompass everything from Design/ Styling and Engineering through to small scale production.
IAD UK Ltd had at its peak a large R&D facility in Worthing, West Sussex, UK plus 5 overseas operations in the USA (California and Detroit), France (5 facilities), Spain and Germany (3 facilities) along with liaison offices in Korea, Japan and Russia. The US, German and Spanish offices having their own Styling studios.
It was the world's largest R&D consultancy not only working in Automotive, Commercial Vehicles and Aerospace. The English company was in competition with Ital Design, Pininfarina
Pininfarina
Pininfarina S.p.A. is an Italian car design firm and coachbuilder in Cambiano, Italy.Founded as Società anonima Carrozzeria Pinin Farina in 1930 by automobile designer and builder Battista "Pinin" Farina, Pininfarina has been employed by a wide variety of high-end automobile manufacturers,...
, Bertone
Bertone
Gruppo Bertone is an Italian automobile company, which has specialized in car styling, coachbuilding and manufacturing. Bertone styling is distinctive, with most cars having a strong "family resemblance" even if badged by different manufacturers...
. By the early 1990s the company employed over 1400 professionals. The majority of the projects completed by IAD was never made public keeping the high level of security that John Shute believed was the key to customers allowing IAD to be considered for future projects.
The company was awarded the Queen's Award for Export and Industry many times and ultimately John was awarded an OBE (Order of the British Empire) by Queen Elizabeth II for his endeavors on behalf of the British Motor industry.IAD Worthing Herald Article
IAD designed and developed many cutting edge and memorable concept cars developed as showcases demonstrating the company's creative and engineering expertise including the IAD Alien, IAD Hunter, IAD Interstate, IAD Arrival, IAD Royale, IAD Mini MPV, IAD Venus and finally the IAD Magia. IAD amassed a talented group of designers, engineers and prototype builders who have subsequently gone on to senior positions within the automotive industry.
They specialized in car prototyping and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 90's with the Engineering, Design groups and facilities were sold to Daewoo
Daewoo
Daewoo or the Daewoo Group was a major South Korean chaebol . It was founded on 22 March 1967 as Daewoo Industrial and was dismantled by the Korean government in 1999...
Motors 1993.
The Mazda MX5 (Miata) was one of the many projects IAD was involved in, developing not only Exterior and Interior style for the vehicle in the UK/ US (California) but also building prototypes locally prior to volume production in 1989. Mazda came to IAD to replicate the "true" English sports car invoking the MG's success of handling and even directed the Chassis team to copy the exhaust note note of early MG Spitfires.
http://www.carstyling.ru/en/studios/studio/I_dot_A_dot_D/
Personnel
The founder John Shute was a great entrepreneur who was a tough but shrewd businessman. He saw possibilities forexpansion in the Automotive R&D consultancy business and grabbed it.
He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on. Overall John, who died from cancer in the 1990s was an enigmatic character who suffered fools badly but rewarded people who tried.
Board Members
- Mike Hyatt - Director of Programs
- Yvonne Shute - Board Secretary
- Mike Goldsmith - Director of Sales
- Peter Waters - HR Director
- Trevor Lacey - Engineering Director
- Guy Hudson - IT Director
- Godfrey Harker - Finance Director
- J.Mason - Operations Director
- J.Singer -
Divisional Directors
- Bill Livingstone - Engineering
- Neil Brooker - US West Coast Operations
- Bill Anthony - France Operations
- Alan Jackson - Studio Director
- Greg Greason
- Carl Meyers - US East Coast Operations
and others
Projects
Some of the companies IAD worked for included:Mazda
Mazda
is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...
Ford
GM
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
Renault
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...
DAF
DAF
-Science, nature and technology:* Decay accelerating factor, a protein involved in the complement system* Delayed auditory feedback, a device used to delay a person's voice to their own ear, which reduces stuttering and cluttering...
BAE
BAE
BAE Systems, a British defence, security and aerospace companyBAE may also refer to:*British Aerospace , a UK aircraft, munitions and defence-systems manufacturer...
British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...
Bentley/ Rolls Royce
Kia
Kia Motors
Kia Motors , headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company, with sales of over 1.4 million vehicles in 2010...
Asia Motors
Yugo
Yugo
Yugo may refer to:Automobiles* Yugo or Zastava Koral, a subcompact vehicle built by Zastava corporationPlaces* Yugo, Baltistan, a small village in the disputed Jammu and Kashmir regionEntertainment...
Land Rover
Land Rover
Land Rover is a British car manufacturer with its headquarters in Gaydon, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors, forming part of their Jaguar Land Rover group...
Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
Fiat
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...
/Alfa Romeo
Alfa Romeo
Alfa Romeo Automobiles S.p.A. is an Italian manufacturer of cars. Founded as A.L.F.A. on June 24, 1910, in Milan, the company has been involved in car racing since 1911, and has a reputation for building expensive sports cars...
/Lancia
Lancia
Lancia Automobiles S.p.A. is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia and which became part of the Fiat Group in 1969. The company has a long history of producing distinctive cars and also has a strong rally heritage. Some modern Lancias are seen as presenting a more...
Pegaso
Pegaso
Pegaso was a Spanish make of trucks, omnibuses, tractors, armored vehicles, and, for a while, sports cars. The parent company, Enasa, was created in 1946 and based in the old Hispano-Suiza factory, under the direction of the renowned automotive engineer Wifredo Ricart...
Subaru
Subaru
; is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries .Subaru is internationally known for their use of the boxer engine layout popularized in cars by the Volkswagen Beetle and Porsche 911, in most of their vehicles above 1500 cc as well as...
Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...
Hino
Hino
Hino can mean:A Place:*Hino, Shiga*Hino, Tokyo*Hino, Tottori*Hino District, Tottori*Lake Hino in EstoniaA Company:*Hino Motors, Ltd.A Person*Rei Hino, a character on Sailor Moon*Hikari Hino, a Japanese porn star...
Daihatsu
Suzuki
Suzuki
is a Japanese multinational corporation headquartered in Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain vehicles , outboard marine engines, wheelchairs and a variety of other small internal combustion engines...
Bova
Bova
VDL Bova, better known as Bova, is a luxury coachbuilder based in Eindhoven, Netherlands which began building coaches in 1931. In particular, it is well known for the Bova Futura, a streamlined coach, often with a DAF engine, which was first introduced in the 1980s and continues in a similar form...
Austin Rover
Delorean
DeLorean
DeLorean may refer to:* John DeLorean, American businessman who founded the DeLorean Motor Company* DeLorean Motor Company, an automobile manufacturer, based in North America* DeLorean DMC-12, the single automobile produced by the DeLorean Motor Company...
Lotus
Lotus Cars
Lotus Cars is a British manufacturer of sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics...
Tyrrell Racing
Tyrrell Racing
The Tyrrell Racing Organisation was an auto racing team and Formula One constructor founded by Ken Tyrrell which started racing in 1958 and started building its own cars in 1970. The team experienced its greatest success in the early 1970s, when it won three drivers' championships and one...
McLaren
McLaren
McLaren Racing Limited, trading as Vodafone McLaren Mercedes, is a British Formula One team based in Woking, Surrey, United Kingdom. McLaren is best known as a Formula One constructor but has also competed and won in the Indianapolis 500 and Canadian-American Challenge Cup...
Lincoln
Lincoln (automobile)
Lincoln is an American luxury vehicle brand of the Ford Motor Company. Lincoln vehicles are sold mostly in North America.-History:The company was founded in August 1915 by Henry M. Leland, one of the founders of Cadillac . During World War I, he left Cadillac which was sold to General Motors...
Saab
Saab
Saab AB is a Swedish aerospace and defence company, founded in 1937. From 1947 to 1990 it was the parent company of automobile manufacturer Saab Automobile, and between 1968 and 1995 the company was in a merger with commercial vehicle manufacturer Scania, known as Saab-Scania.-History:"Svenska...
JCB
Yamaha
Yamaha
Yamaha may refer to:* Yamaha Corporation, a Japanese company with a wide range of products and services** Yamaha Motor Company, a Japanese motorized vehicle-producing company...