International Friendship Day
Encyclopedia
International Friendship Day is a day for celebrating friendship
Friendship
Friendship is a form of interpersonal relationship generally considered to be closer than association, although there is a range of degrees of intimacy in both friendships and associations. Friendship and association are often thought of as spanning across the same continuum...

. The day has been celebrated in several southern South American countries for many years, particularly in Paraguay
Paraguay
Paraguay , officially the Republic of Paraguay , is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to the east and northeast, and Bolivia to the northwest. Paraguay lies on both banks of the Paraguay River, which runs through the center of the...

, where the first World Friendship Day was proposed in 1958.

Initially created by the greeting card industry, evidence from social networking sites shows a revival of interest in the holiday that may have grown with the spread of the Internet, particularly in India, Bangladesh, and Malaysia. Digital communication modes such as the Internet and mobile phones may be helping to popularize the custom, since greeting friends en masse is now easier than before. Those who promote the holiday in South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...

 attribute the tradition of dedicating a day in honor of friends to have originated in the U.S. in 1935, but it actually dates from 1919. The exchange of Friendship Day gifts like flowers, cards and wrist bands is a popular tradition of this occasion.

Friendship Day celebrations occur on different dates in different countries. The first World Friendship Day was proposed for 30 July 1958. On 27 April 2011 the General Assembly of the United Nations declared 30 July as official International Friendship Day. However, some countries, including India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, celebrate Friendship Day on the first Sunday of August.

History

Friendship Day was originally promoted by Joyce Hall
Joyce Hall
Joyce Clyde Hall , an American businessman, was the founder of Hallmark Cards.- Biography :Born in David City, Nebraska, the son of Frank Dudley Houston and George Nelson Hall, a minister, Hall worked odd jobs, mostly involving sales, from age 8 on to supplement the meager income of his father...

, the founder of Hallmark cards
Hallmark Cards
Hallmark Cards is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts....

 in 1919, intended to be the first Sunday of August and a day when people celebrated their friendships by sending cards. The first Sunday in August was chosen as the centre of the largest lull between holiday celebrations. Friendship Day was promoted by the greeting card National Association during the 1920s but met with consumer resistance - given that it was rather too obviously a commercial gimmick to promote greetings cards. By the 1940s the number of Friendship Day cards available in the US had dwindled and the holiday largely died out there. There is no evidence to date for its uptake in Europe; however, it has been kept alive and revitalised in Asia, where several countries adopted the tradition of dedicating a day to friends. Today, Friendship Day is enthusiastically celebrated in a number of countries across the world.

In honor of Friendship Day in 1998, Nane Annan, wife of UN Secretary-General
Secretary-General
-International intergovernmental organizations:-International nongovernmental organizations:-Sports governing bodies:...

 Kofi Annan
Kofi Annan
Kofi Atta Annan is a Ghanaian diplomat who served as the seventh Secretary-General of the UN from 1 January 1997 to 31 December 2006...

, named Winnie the Pooh as the world's Ambassador of Friendship at the United Nations. The event was co-sponsored by the U.N. Department of Public Information and Disney Enterprises, and was co-hosted by Kathy Lee Gifford.<
Many friends acknowledge each other with exchanges of gifts and cards on this day. Friendship bands
Friendship Bracelet
A friendship bracelet is a bracelet given by one person to another as a symbol of friendship. Friendship bracelets are often handmade, usually of embroidery floss or thread. There are various styles and patterns, but most are based on the same simple half-hitch knot...

 are very popular in India, Nepal, Bangladesh and parts of South America. With the advent of social networking sites, Friendship Day is also being celebrated online. The commercialization of the Friendship Day celebrations has led to some dismissing it as a "marketing gimmick". But nowadays it is celebrated on the first Sunday of August rather than July 30.

World Friendship Crusade

The idea of a World Friendship Day was first proposed on 20 July 1958 by Dr. Artemio Bracho during a dinner with friends in Puerto Pinasco, a town on the River Paraguay about 200 miles north of Asuncion, Paraguay
Paraguay
Paraguay , officially the Republic of Paraguay , is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to the east and northeast, and Bolivia to the northwest. Paraguay lies on both banks of the Paraguay River, which runs through the center of the...

.

Out of this humble meeting of friends, the World Friendship Crusade was born. The World Friendship Crusade is a foundation that promotes friendship and fellowship among all human beings, regardless of race, colour or religion. Since then, 30 July has been faithfully celebrated as World Friendship Day in Paraguay every year and has also been adopted by several other countries.

The World Friendship Crusade has lobbied the United Nations for many years to recognise July 30 as World Friendship Day.
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