Ipsos
Encyclopedia
Ipsos S.A.
is a global market research
company headquartered in Paris
, France
. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired companies in more than 60 countries.
research; marketing research
, media, content and technology research; opinion polls and social research; loyalty, quality and customer relationship management research; and survey management, data collection and delivery.
, 32% from North America
. The Asia-Pacific
region and the Middle East
together accounted for 14% of revenues and Latin America
made up 13%.
http://www.ipsos.com/sites/ipsos.com/files/2010_Annual_Results_0.pdf
S.A. (corporation)
S.A. designates a particular type of corporation in various countries, mostly those employing the civil law. It originated in Spain during the 16th century. Depending on language, the abbreviation stands for various phrases meaning anonymous society, anonymous company, anonymous partnership, or...
is a global market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
company headquartered in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired companies in more than 60 countries.
Business specialization
Ipsos has organized its business into several areas of specialization: advertisingAdvertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
research; marketing research
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
, media, content and technology research; opinion polls and social research; loyalty, quality and customer relationship management research; and survey management, data collection and delivery.
Financial performance
Ipsos' consolidated revenues totalled €1,140.8 million in 2010, up 20.9% percent on 2009, with an organic growth rate of 8.3 percent. In 2010, Ipsos derived 41% of its revenue from EuropeEurope
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, 32% from North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
. The Asia-Pacific
Asia-Pacific
Asia-Pacific or Asia Pacific is the part of the world in or near the Western Pacific Ocean...
region and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
together accounted for 14% of revenues and Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
made up 13%.
http://www.ipsos.com/sites/ipsos.com/files/2010_Annual_Results_0.pdf
Top 10 of the Market Research Sector 2009
| Rank | Company | Sales in 2009 (million USD) | Growth in % |
|---|---|---|---|
| 1 | Nielsen Company | 5,000.0 | 2.6 |
| 2 | Kantar Group Kantar Group Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines... |
2,000 | 2.5 |
| 3 | IMS Health Inc. | 1,958.6 | 8.9 |
| 4 | GfK AG | 1,397.3 | 5.4 |
| 5 | Ipsos | 1,077.0 | 6.5 |
| 6 | Synovate Synovate Synovate was a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. They claimed... |
739.6 | 9.5 |
| 7 | IRI IRI IRI may refer to:* International Reference Ionosphere a common scientific project of URSI and COSPAR* International Roughness Index, a dimensionless quantity used for measuring road roughness, proposed as a world standard by the World Bank... |
665.0 | 6.6 |
| 8 | Westat Westat Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments.... |
425.8 | 0.8 |
| 9 | Arbitron | 400.0 | 5.9 |
Subsidiaries
- Ipsos MORI
- Ipsos Reid
- Ipsos Public Affairs
- Ipsos ASI
- Ipsos Insight
- Ipsos Interactive Services
- Ipsos UU
- Ipsos Novaction
- Ipsos Vantis
- Ipsos Loyalty
- Ipsos Bimsa
- Ipsos Alfacom
- Ipsos Apoyo
- Livra.com