The Irbit Bike Show is held every year at the end of July. It is organised by the local bike club as a celebration of the town's importance as a manufacturer of heavy motorcycles (see IMZ-Ural

IMZ-Ural

IMZ-Ural is a Russian maker of heavy sidecar motorcycles. Recently the company has developed a solo motorcycle with no sidecar.In 1940, the Soviet Union acquired the design and production techniques for BMW R 71 motorcycles and sidecars. The first M-72 model was finished in 1941...

) in both the Soviet Union

Soviet Union

The Soviet Union , officially the Union of Soviet Socialist Republics , was a constitutionally socialist state that existed in Eurasia between 1922 and 1991....

 and Russia

Russia

Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

. Thousands of riders from throughout the Sverdlovsk region

Sverdlovsk Oblast

Sverdlovsk Oblast is a federal subject of Russia located in the Urals Federal District. Its administrative center is the city of Yekaterinburg formerly known as Sverdlovsk. Population: -Geography:...

and other parts of Russia attend, and increasingly more foreign riders are attending.