Irish Spring is the brand name of a deodorant

Deodorant

Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial breakdown of perspiration in armpits, feet and other areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by...

 soap

Soap

In chemistry, soap is a salt of a fatty acid.IUPAC. "" Compendium of Chemical Terminology, 2nd ed. . Compiled by A. D. McNaught and A. Wilkinson. Blackwell Scientific Publications, Oxford . XML on-line corrected version: created by M. Nic, J. Jirat, B. Kosata; updates compiled by A. Jenkins. ISBN...

, first marketed by the Colgate-Palmolive

Colgate-Palmolive

Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . Under its "Hill's" brand, it is also a manufacturer of...

 company in 1972.

History

Up until the 1990s, Irish Spring soap bars only came in one scent (known internally as "Ulster

Ulster

Ulster is one of the four provinces of Ireland, located in the north of the island. In ancient Ireland, it was one of the fifths ruled by a "king of over-kings" . Following the Norman invasion of Ireland, the ancient kingdoms were shired into a number of counties for administrative and judicial...

 Fragrance"), but the Colgate company has since branched out into several niche varieties and scents. Also, Irish Spring deodorants and shaving products were manufactured until the 1980s. In 2007, Irish Spring body wash

Shower gel

Shower gel or shower cream is the general term for a substance similar to liquid soap, which is used for cleaning yourself during a shower. Most commercial shower gels do not contain any saponified oil however, instead being products of petroleum...

 was introduced. In addition, in 2011, Irish Spring deodorant was reintroduced as part of Colgate-Palmolive's Speed Stick

Speed Stick

Speed Stick is a brand of deodorant/antiperspirant that, as the name suggests, comes in stick form. The product is owned by its parent company, Colgate-Palmolive. It was formerly known as "Mennen Speed Stick" prior to Colgate-Palmolive's purchase of The Mennen Company. Currently, the products...

 brand of products.

In 1986, the soap changed its formula, including a different scent, and adding skin conditioners.

Variants

Irish Spring currently has seven variants:

• Original
• Moisture Blast
• Micro Clean
• Aloe
• Icy Blast
• Clean Scrub
• Intensify

The following variants have been discontinued:

• Reviving Mint
• Mountain Spring
• Waterfall
• Fresh
• Vitamin
• Sport

Television advertisements

Television advertisements for the product have usually been set in an Irish village or a forest. The product had one of the most famous slogans of the past few decades with a showering woman uttering the phrase "Manly, yes, but I like it too" to describe its crossover appeal to both women and men.

Other oft-used slogans included "Fresh and clean as a whistle" (in which a wolf whistle was heard after "fresh" and before "clean as a whistle"), "All the freshness of Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

 Bottled" and "The Irish

Irish people

The Irish people are an ethnic group who originate in Ireland, an island in northwestern Europe. Ireland has been populated for around 9,000 years , with the Irish people's earliest ancestors recorded having legends of being descended from groups such as the Nemedians, Fomorians, Fir Bolg, Tuatha...

 Never Quit" and most recently "Smell like you're worth exploring". Most currently, the tagline is "Add a little Irish to your Game".

The television ads also featured people singing while bathing in the soap, sometimes in public and fully clothed, and a man carving off the side of the soap with a knife to reveal the soap's striped cross-section.

Irish Spring is also a sponsoring partner of TheOnion.com a satirical newspaper-styled website.

The 2009 campaign focuses on Irish Spring Body Wash, with the current tagline being "All the freshness of Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

bottled". They have a web site (GetIrishNow.com) where the user can learn how to be more charming, download ringtones, get free T-shirt & bodywash giveaways and of course, learn more about their products.