Ishtam is a Telugu movie produced by Ramoji Rao

Ramoji Rao

Cherukuri Ramoji Rao, better known as Ramoji Rao , is an Indian businessman and media entrepreneur. He is head of the Ramoji Group which owns, among other things, the world's largest film production facility, Ramoji Film City....

 (Eenadu

Eenadu

Eenadu , headquartered in Hyderabad, India, is the largest circulated Telugu news daily in the state of Andhra Pradesh and the world. According to NRS 2011 it has a readership of 17,00,000 and is the third most circulated regional language daily and 10th most circulated daily in India...

 Group) and directed by Vikram Kumar

Vikram Kumar

Vikram K. Kumar is an Indian film director who has made Tamil, Hindi and Telugu films, including the bilingual Yavarum Nalam/13B.-References:...

 & Raj Kumar. Charan paired up with Shriya for the first time.

Plot

Karthik (Charan), hailing from a rich family, is quite inept in his academics. Neha (Shriya) is Subbu's (Chandra Mohan

Chandra Mohan (actor)

Chandra Mohan or Chandramohan is a Telugu film actor. He acted as Hero, comedy, support character roles in many Telugu films.-Early life:...

) daughter and she's motherless. Karthik is the senior of Neha in the college and rags her quite a bit. When Karthik's mother Lakshmi (Poonam Dhillon

Poonam Dhillon

Poonam Dhillon is an Indian Hindi film, theatre and TV actress. She is best known for her 1979 film, Noorie, for her six films with Rajesh Khanna Red Rose, Dard, Nishaan, Zamana, Awam and Sohni Mahiwal , Samundar Saveray Wali Gaadi and Naam .- Early life :Dhall was born 18 April 1962 in Kanpur,...

) meets with an accident, Neha rescues and admits her in a hospital. Overtime Lakshmi and Neha become friends and Neha falls in love with Karthik. But when Subbu proposes to get Karthik and Neha married, Lakshmi refuses. The film is about why Lakshmi doesn't accept for the marriage, who initially wanted Neha to get married to Karthik.