Isobella Jade
Encyclopedia
Isobella Jade is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...

, petite model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....

 and inspirational speaker. She became known as one of the first people to do something notable inside an Apple store, typing her first draft of her manuscript Almost 5’4”, a modeling memoir, at the Apple Store on Prince Street in SoHo in New York City. Jade has been featured in The New York Times, The New York Post, The Los Angeles Times, The Sydney Morning Herald, Glamour, Allure, Mac Life, Mac World UK, Marie Claire UK and multiple other international fashion magazines and Apple
Apple
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...

 culture magazines.

Early life

Isobella Jade was born Heather Staub in Syracuse, NY. Jade was a competitive track runner while attending Liverpool High School
Liverpool High School
Liverpool High School is a comprehensive New York public high school located on Wetzel Road in the village of Liverpool, northwest of the city of Syracuse in the Liverpool Central School District, serving ninth to twelfth grade students...

 in Liverpool, NY. Despite her petite frame she qualified for the Young Women's 400 Meter Dash at the Junior Olympics in 1999. She also qualified for the NYSPHSAA Boys & Girls Championship and ran in the Class A Girls 400 Meter Dash, with a time of 62.30 seconds. Although her best time in the 400 meter dash was 60.9 seconds. She also ran the 600 meter dash with a best time of 1:41.1 minutes.
Jade started pursuing modeling during her sophomore year of college at New York Institute of Technology in Manhattan. After graduating from NYIT with her Bachelor of Science in Advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, Jade decided to continue her modeling career.

Author

Jade published her first book Almost 5’4” in June 2007 through Amazon
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

’s self-publishing
Self-publishing
Self-publishing is the publication of any book or other media by the author of the work, without the involvement of an established third-party publisher. The author is responsible and in control of entire process including design , formats, price, distribution, marketing & PR...

 platform, Booksurge. The New York Post described how Jade wrote her manuscript for Almost 5’4” at the Apple store with, “People have long cataloged the bizarre writing habits of authors, from P.G. Wodehouse pinning pages on his wall to Dan Brown
Dan Brown
Dan Brown is an American author of thriller fiction, best known for the 2003 bestselling novel, The Da Vinci Code. Brown's novels, which are treasure hunts set in a 24-hour time period, feature the recurring themes of cryptography, keys, symbols, codes, and conspiracy theories...

 timing his push-up and sit-up breaks with an hourglass. Now we can add the name Isobella Jade to that collection.”
The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

 also recognized her for using the Apple Store as a unique writing space, “As for Ms. Jade, whose modeling career is advancing, she has yet to buy a computer from the Apple store. But she is still welcome to check her e-mail — and stay as long as she likes.” In Addition Macworld
Macworld
Macworld is a web site and monthly computer magazine dedicated to Apple Macintosh products. It is published by Mac Publishing, which is headquartered in San Francisco, California...

 magazine described the book as, “a very readable, very revealing memoir that feels at times like you are peeking at someone's secret diary. It's possibly the only book ever to have been written entirely on the free Mac computers at a New York Apple Store. Part memoir, part inspirational guide, Almost 5'4" would make a good film, and likely the rather persuasive Isobella Jade would insist on playing the lead.”
The Friday Project, an imprint of HarperCollins in The United Kingdom published an edition of Almost 5’4” in February 2010.
Marie Claire UK shared Jade’s raw account of being a shorter than average model and Jade shared with the magazine, “I love that modeling is not as much about being perfect as it is about having character.”
In November 2009 Soft Skull Press published Jade’s graphic novel Model Life: The Journey of Pint-Size Fashion Warrior. Model Life, illustrated by Jazmin Ruotolo, is a fictional graphic novel based on Jade’s own adventures as a shorter model in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. Model Life involves many Internet-age elements and most of the communication between characters happens through social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 and text messaging
Text messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...

. The New York Daily News featured the book launch of Model Life and covered the book release party in SoHo, which showcased a live photo shoot of five petite shoe models.
Allure magazine said that Model Life, “takes a brand-new approach to the story of a girl trying to break into the biz.”

Publishing

Jade launched her own publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...

 company Gamine Press on May 14, 2009.

In June 2009, Jade decided to republish Almost 5’4” under her own publishing company Gamine Press.

In 2010, inspired by her blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

 readers, Jade published Short Stuff: on the job with an x-small model, which also includes modeling tips for shorter models.

In 2011, Gamine Press published the digital edition Jade’s graphic novel
Graphic novel
A graphic novel is a narrative work in which the story is conveyed to the reader using sequential art in either an experimental design or in a traditional comics format...

 Model Life: The Journey of a Pint-Size Fashion Warrior for the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 and iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

 with iVerse comics.

Jade is currently writing a young adult book series and a screenplay
Screenplay
A screenplay or script is a written work that is made especially for a film or television program. Screenplays can be original works or adaptations from existing pieces of writing. In them, the movement, actions, expression, and dialogues of the characters are also narrated...

.

Modeling

Isobella Jade has worked as a print model and body parts model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....

. Her first modeling job was for Brown Shoe at the Fashion Footwear Association of New York shoe show. She has modeled shoes and been a foot model for Marshalls
Marshalls
Marshalls, Inc., is a chain of American department stores owned by TJX Companies. Marshalls has over 750 conventional stores, as well as larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico. Marshalls expanded into Canada in March 2011...

, Victoria’s Secret, Bath and Body Works, Easy Spirit, Woman’s World magazine, and Whole Living magazine among many others. Her hands appeared in a Fall Fashion Macy’s commercial and were hired numerous times for editorials in Bon Appétit
Bon Appétit
Bon Appétit describes itself as "a food and entertaining magazine" and is published monthly. Named after the French phrase for "Enjoy your meal", it was started by M. Frank Jones in Kansas City in 1956...

 magazine. She appeared as a body model on the Fashionably Late with Stacy London
Fashionably Late with Stacy London
Fashionably Late with Stacy London was a late-night talk and variety show on TLC hosted by Stacy London. As of February 8, 2008, the show no longer appears on TLCs TV show schedule.The show aired weekly on Friday night at 10 pm EST...

 show on TLC
TLC (TV channel)
TLC is an American cable TV specialty channel which initially focused on educational content. Since 1991 TLC has been owned by Discovery Communications, the same company that operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks...

 and was featured as a parts model in Nylon magazine. She has modeled and been featured in editorials for LUNA magazine (Milan), Bon Magazine (Sweden) and GQ (Italy).

Social Media

Along with pushing the boundaries of being a petite model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....

, Isobella Jade also advocates ways that other aspiring models of all sizes can find opportunities in the modeling industry and how shorter girls can look more proportioned and longer in photos, through her blog, podcast and social media platform.

Blog

Jade has written about the day in the life of a shorter model and tips for how other girls can find opportunities in modeling no matter their height or where they live at the blog www.petitemodelingtips.com since June 2007, and she also shares fashion tips for petite sizes
Petite sizes
In fashion and clothing, a petite size is a standard clothing size designed to fit women of shorter height, typically or less.-Changes in pattern measurements and design:...

.

Podcast

Since September 27, 2007 Jade has hosted a top entertainment podcast on the Blogtalkradio network. On the podcast she dishes out tips and advice for models of all sizes. Past industry professionals she’s interviewed include, fitness expert Gunnar Peterson
Gunnar Peterson
Gunnar Peterson is a Swedish American personal trainer and physical fitness expert, known for his work with professional athletes and celebrities...

 and Fashion and Sports Illustrated Swimsuit photographer Steve Erle, Jewelry designer Kendra Scott, celebrated Fashion designer Bradley Bayou, along with beauty brands such as Lush (company), Origins, Wet n Wild, Styli-Style and others. All her segments all have an inspirational angle; she often shares self-publishing
Self-publishing
Self-publishing is the publication of any book or other media by the author of the work, without the involvement of an established third-party publisher. The author is responsible and in control of entire process including design , formats, price, distribution, marketing & PR...

 tips as well.

Public Image and Influence

Isobella Jade is known as one of the shortest working models in America. The Los Angeles Times has featured Jade, stating, “Before Tyra was giving shorties hope on Cycle 13 of 'America’s Next Top Model,' Isobella Jade was already in their corner.”
Through her books and social media platforms, Jade has become a spokesperson for aspiring petite models of all ages.
Media Bistro’s Galleycat, has called Jade a self-promotion expert from the insight she has shared with their readers on the power of self-promotion in publishing and brand building.
Jade has spoken on panels at BookExpo America
BookExpo America
BookExpo America is the largest annual book trade fair in the United States. BEA is almost always held in a major city over four days in late May and/or early June...

 and the Self-Publishing Book Expo, The New York Round Table Writers' Conference, SiriusXM Book Radio and others sharing her own story of being self-made while discussing the topics of marketing yourself as an author and being your own publicist on a budget.

Quotes

Isobella Jade often tells her blog readers that “height isn’t everything” and to “aim high and strive on,” and that “the higher you aim the more you get” and to “give yourself a chance.”
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