Izze Beverage Company
Encyclopedia
IZZE Beverage Company is the name of the company that produces the Izze
line of fruit-derived carbonated soft drink
s commonly sold at Starbucks
and other coffee shops, Chipotle, Whole Foods, Target, CostCo, other health food stores, and grocery stores. IZZE is made of 70% fruit juice and 30% sparkling water. The company was founded in Boulder
, Colorado
by Todd Woloson and Greg Stroh in 2002. Izze has founded the charity program Project Reach. This program helps give more educational opportunities to families of the farmers that sell their fruit to Izze.
On September 26, 2006, IZZE Beverage Co was purchased by PepsiCo
. PepsiCo has announced that it plans to leave IZZE as is, only assisting with marketing efforts.
The IZZE Beverage Co introduced its second line of beverages, IZZE-esque, on March 9, 2007. IZZE-esque is reminiscent of the original IZZE but contains approximately 60 calories per serving versus the 90-120 per serving in original IZZE and contains 25% fruit juice versus 70%.
The name IZZE was chosen because the creator's daughter is named Isabel and "Izze" is her nickname.
Izze
Izze is the brand name of a line of carbonated juice drinks produced by the IZZE Beverage Company in Boulder, Colorado, which is owned by PepsiCo. The drinks consist of 70% fruit juice from concentrate, and 30% seltzer water...
line of fruit-derived carbonated soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s commonly sold at Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
and other coffee shops, Chipotle, Whole Foods, Target, CostCo, other health food stores, and grocery stores. IZZE is made of 70% fruit juice and 30% sparkling water. The company was founded in Boulder
Boulder, Colorado
Boulder is the county seat and most populous city of Boulder County and the 11th most populous city in the U.S. state of Colorado. Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of...
, Colorado
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...
by Todd Woloson and Greg Stroh in 2002. Izze has founded the charity program Project Reach. This program helps give more educational opportunities to families of the farmers that sell their fruit to Izze.
On September 26, 2006, IZZE Beverage Co was purchased by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
. PepsiCo has announced that it plans to leave IZZE as is, only assisting with marketing efforts.
The IZZE Beverage Co introduced its second line of beverages, IZZE-esque, on March 9, 2007. IZZE-esque is reminiscent of the original IZZE but contains approximately 60 calories per serving versus the 90-120 per serving in original IZZE and contains 25% fruit juice versus 70%.
The name IZZE was chosen because the creator's daughter is named Isabel and "Izze" is her nickname.