J. D. Power
Encyclopedia
J.D. Power III is the founder of the marketing firm J. D. Power and Associates.
He attended Saint Peter-Marian High School
. Following graduation from College of the Holy Cross
in 1953, Power served four years as a line officer aboard a Coast Guard
icebreaker in the Arctic and Antarctic. He subsequently earned an MBA from the Wharton School of the University of Pennsylvania
in Finance. He joined Ford Motor Company as a financial analyst and later worked for Marplan as a marketing research consultant for General Motors Corporation’s Buick and GMC truck and coach divisions. Prior to launching J.D. Power and Associates in 1968, Power worked as a marketing research executive for J.I. Case Company
, a construction and
farm equipment manufacturer, and was director of corporate planning for McCulloch Corporation, a Los Angeles-based engine manufacturer.
Power began conducting customer satisfaction research in 1968 as founder of the marketing information firm J.D. Power and Associates.
In 1992, Power was a recipient of the Automotive Hall of Fame’s Distinguished Service Citation, awarded each year to seven of the industry’s most accomplished leaders. He holds honorary doctorate degrees from College of the Holy Cross
, California Lutheran University
, California State University, Northridge
, and Misericordia College. He also serves as an adjunct professor of marketing at California State University, Northridge. Mr. Power frequently speaks to top management and boards of directors of companies worldwide.
He attended Saint Peter-Marian High School
Saint Peter-Marian High School
-Campus and location:Saint Peter-Marian's campus is situated upon a hill in a residential neighborhood. It is less than one mile to the town of Holden, Massachusetts. There is one main building with an annex that houses the senior high school, while another building is home to the junior high...
. Following graduation from College of the Holy Cross
College of the Holy Cross
The College of the Holy Cross is an undergraduate Roman Catholic liberal arts college located in Worcester, Massachusetts, USA...
in 1953, Power served four years as a line officer aboard a Coast Guard
United States Coast Guard
The United States Coast Guard is a branch of the United States Armed Forces and one of the seven U.S. uniformed services. The Coast Guard is a maritime, military, multi-mission service unique among the military branches for having a maritime law enforcement mission and a federal regulatory agency...
icebreaker in the Arctic and Antarctic. He subsequently earned an MBA from the Wharton School of the University of Pennsylvania
Wharton School of the University of Pennsylvania
The Wharton School is the business school of the University of Pennsylvania, an Ivy League university in Philadelphia, Pennsylvania. Wharton was the world’s first collegiate business school and the first business school in the United States...
in Finance. He joined Ford Motor Company as a financial analyst and later worked for Marplan as a marketing research consultant for General Motors Corporation’s Buick and GMC truck and coach divisions. Prior to launching J.D. Power and Associates in 1968, Power worked as a marketing research executive for J.I. Case Company
Case Corporation
Case Corporation was a manufacturer of construction and agricultural equipment. In 1999 it merged with New Holland to form CNH Global, a Fiat Group division...
, a construction and
farm equipment manufacturer, and was director of corporate planning for McCulloch Corporation, a Los Angeles-based engine manufacturer.
Power began conducting customer satisfaction research in 1968 as founder of the marketing information firm J.D. Power and Associates.
In 1992, Power was a recipient of the Automotive Hall of Fame’s Distinguished Service Citation, awarded each year to seven of the industry’s most accomplished leaders. He holds honorary doctorate degrees from College of the Holy Cross
College of the Holy Cross
The College of the Holy Cross is an undergraduate Roman Catholic liberal arts college located in Worcester, Massachusetts, USA...
, California Lutheran University
California Lutheran University
California Lutheran University is a university of the Evangelical Lutheran Church in America located in Thousand Oaks, California.-Mission statement:The University's mission statement is as follows:...
, California State University, Northridge
California State University, Northridge
California State University, Northridge is a public university in Northridge, a neighborhood in the San Fernando Valley area of Los Angeles, California, United States....
, and Misericordia College. He also serves as an adjunct professor of marketing at California State University, Northridge. Mr. Power frequently speaks to top management and boards of directors of companies worldwide.