JCDecaux
Encyclopedia
JCDecaux Group (JCDecaux SA, ʒisedəˈko) is a multinational corporation based in Neuilly-sur-Seine
, France
, that is active primarily in advertising
.
JCDecaux is the largest outdoor advertising corporation in the world. It is especially well known for its bus-stop advertising systems, billboard
s, bicycle hire service Vélib'
(in France and Ireland), and street furniture. The company was founded in 1964 in Lyon
, France
by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. It currently operates in more than 54 countries, 165 airports and has approximately 8900 employees; its advertising reaches 175 million people each day. Its headquarters are located in Neuilly-sur-Seine, a suburb of Paris
, France.
The company has also pioneered the modern Sanisette
public toilet as well as a shared bicycle scheme in Paris called Vélib, which it finances in return for the city of Paris signing over a 10-year licence to exploit 1,600 city-wide billboards. This is a soft dollar form of transit media
. It also runs bicycle schemes in Dublin, Ireland
(called dublinbikes), Brisbane
, Australia
and in the city of Luxembourg
(called Vel'oh).
Its North America division has its head office in 3 Park Avenue
in Midtown Manhattan
, New York City
.
Neuilly-sur-Seine
Neuilly-sur-Seine is a commune in the western suburbs of Paris, France. It is located from the center of Paris.Although Neuilly is technically a suburb of Paris, it is immediately adjacent to the city and directly extends it. The area is composed of mostly wealthy, select residential...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, that is active primarily in advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
.
JCDecaux is the largest outdoor advertising corporation in the world. It is especially well known for its bus-stop advertising systems, billboard
Billboard
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
s, bicycle hire service Vélib'
Vélib'
' is a large-scale public bicycle sharing system in Paris, France. Launched on 15 July 2007, the system has expanded to encompass over 20,000 bicycles and 1,202 bicycle stations, located across Paris and in some surrounding municipalities...
(in France and Ireland), and street furniture. The company was founded in 1964 in Lyon
Lyon
Lyon , is a city in east-central France in the Rhône-Alpes region, situated between Paris and Marseille. Lyon is located at from Paris, from Marseille, from Geneva, from Turin, and from Barcelona. The residents of the city are called Lyonnais....
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. It currently operates in more than 54 countries, 165 airports and has approximately 8900 employees; its advertising reaches 175 million people each day. Its headquarters are located in Neuilly-sur-Seine, a suburb of Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, France.
The company has also pioneered the modern Sanisette
Sanisette
Sanisette is a registered trademark for a self-contained, self-cleaning, unisex, public toilet pioneered by the French company JCDecaux. These toilets are a common sight in several major cities of the world, but they are perhaps most closely associated with the city of Paris, where they are...
public toilet as well as a shared bicycle scheme in Paris called Vélib, which it finances in return for the city of Paris signing over a 10-year licence to exploit 1,600 city-wide billboards. This is a soft dollar form of transit media
Transit media
Transit media is a form of out-of-home advertising that uses vehicular platforms to establish a mobile brand presence.Typically, transit media campaigns are employed in denser urban environments to maximize brand exposure to both pedestrian and on-road traffic...
. It also runs bicycle schemes in Dublin, Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
(called dublinbikes), Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and in the city of Luxembourg
Luxembourg (city)
The city of Luxembourg , also known as Luxembourg City , is a commune with city status, and the capital of the Grand Duchy of Luxembourg. It is located at the confluence of the Alzette and Pétrusse Rivers in southern Luxembourg...
(called Vel'oh).
Its North America division has its head office in 3 Park Avenue
3 Park Avenue
3 Park Avenue is an office building located on Park Avenue at 33rd Street in New York City, built in 1976 by Cohen Brothers Realty. The building was designed in the International Style by Shreve, Lamb and Harmon, designers of the Empire State Building, and replaced Clinton & Russell's armory of...
in Midtown Manhattan
Midtown Manhattan
Midtown Manhattan, or simply Midtown, is an area of Manhattan, New York City home to world-famous commercial zones such as Rockefeller Center, Broadway, and Times Square...
, New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
External links
- JCDecaux.com - Official site
- JCDecaux.com - official site
- JCDecauxna.com - JCDecaux North America
- JCDecaux UK
- JCDecaux Airport UK - official site for BAA advertising