JIVE Magazine is a popular-entertainment, technology

Technology

Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

, and urban-culture

Urban culture

Urban culture is the culture of towns and cities. In the United States, Urban culture may also sometimes be used as a euphemistic reference to contemporary African American culture.- African American culture :...

 magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

. It publishes features, reviews, editorials, photo galleries, and art productions on the web as well as quarterly in print. The web edition is updated frequently. JIVE Magazine launched its website in August 2000. The first print version of JIVE Magazine was published in 2002.

JIVE Magazine features articles on alternative music, such as dance

Dance music

Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

, electronic

Electronica

Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...

, world

World music

World music is a term with widely varying definitions, often encompassing music which is primarily identified as another genre. This is evidenced by world music definitions such as "all of the music in the world" or "somebody else's local music"...

, hip-hop

Hip hop music

Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

, experimental, and indie rock

Indie rock

Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...

. It also covers video PC and console games, anime

Anime

is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

/manga

Manga

Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

, fashion

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

, art

Art

Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....

, film

Film

A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

, and alt-cultural literature

Literature

Literature is the art of written works, and is not bound to published sources...

.

JIVE Magazine is among the 200,000 most-visited websites in the world, according to alexa.com, and has a readership of over 80,000 people per month. Its primary demographic is the 18- to 25-year-old college or post-college consumer who enjoys alternative entertainment, especially obscure or independent music, and Internet culture. JIVE Magazine also covers Southeastern conventions, including Dragon*Con, one of the largest fantasy- and sci-fi-oriented conventions on the East Coast

East Coast of the United States

The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...

, and Anime Weekend Atlanta

Anime Weekend Atlanta

Anime Weekend Atlanta is an annual three-day anime convention held in the Atlanta, Georgia area, typically in the month of September. Since the first convention in 1995, Anime Weekend Atlanta has become one of the most attended anime conventions in the United States and as of 2010 it has been the...

, one of the larger anime conventions.

Other meanings

Jive Magazine was also the name of a 1980s publication that "looked into the hearts and homes of African-American women".

Jive Magazine is also a current (as of 2010-11-28) magazine in the U.K., for jive dancers.