JK Wedding Entrance Dance
Encyclopedia
On July 19, 2009 a viral video
Viral video
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...

 called JK Wedding Entrance Dance was uploaded to YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 that received significant media attention, using "Forever
Forever (Chris Brown song)
"Forever" is a song by American R&B singer Chris Brown. It is produced by Polow da Don. It is the first single from the repackaged Exclusive: Forever Edition, and is the fifth overall single by Brown from his second studio album, Exclusive with uncredited backing vocals from Keri Hilson...

" by Chris Brown as the song for the wedding march. The wedding was between Jill Peterson and Kevin Heinz..

In its first 48 hours, the video was viewed more than 3.5 million times. As of August 2011, the original upload of the video has been viewed over 68 million times and was the 3rd most popular video on YouTube in 2009. Time magazine
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...

 ranked the video at number fifteen on its list of the fifty greatest YouTube videos.

Video

The video begins with ushers closing the church doors with everything appearing normal, getting ready for the start of a wedding. "Forever
Forever (Chris Brown song)
"Forever" is a song by American R&B singer Chris Brown. It is produced by Polow da Don. It is the first single from the repackaged Exclusive: Forever Edition, and is the fifth overall single by Brown from his second studio album, Exclusive with uncredited backing vocals from Keri Hilson...

" by Chris Brown then begins to play. To the surprise of the audience, the ushers, groomsmen and bridesmaids then progressively dance down the aisle, culminating in the groom, Kevin Heinz, tumbling through the group. Ultimately, Jill Peterson dances down the aisle, eventually met by her husband-to-be. According to Jill, "[they practiced for] an hour and a half" the Thursday before the ceremony.

Wedding

The wedding occurred on June 2nd, 2009 at Christ Lutheran Church, in Saint Paul, Minnesota
Saint Paul, Minnesota
Saint Paul is the capital and second-most populous city of the U.S. state of Minnesota. The city lies mostly on the east bank of the Mississippi River in the area surrounding its point of confluence with the Minnesota River, and adjoins Minneapolis, the state's largest city...

, USA, across from the state capitol building. The video was posted on YouTube a month after the wedding at the request of the bride's father who wanted to share it with relatives who weren't there.

Sales

On July 26, 2009 sales of Chris Brown's 2008 song "Forever" reached number 4 on iTunes
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...

 and number 3 on Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

 as a result of the post.

Media

Jill told Good Morning America
Good Morning America
Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...

"I grew up dancing and I danced in college. It was something I always wanted to do. I wanted to dance in on the wedding. And Kevin jumped in on board."

The couple appeared on The Today Show on July 25, 2009 to talk about the video. The entire wedding party re-created the wedding entrance dance on stage live the next day as Kevin Heinz's original YouTube clip became a worldwide sensation with over 6.6 million hits, over 36,000 top ratings and overwhelmingly positive comments by Sunday, July 26, 2009. The video has been viewed over 70 million times.

In Australia, the remaining contestants plus guests recreated the wedding dance on Dancing with the Stars
Dancing with the Stars (Australian TV series)
Dancing with the Stars is a Logie Award-winning, Australian light entertainment reality show airing on the Seven Network and filmed live from the HSV-7 studios in Melbourne...

.

The wedding dance was recreated in the "Niagara
Niagara (The Office)
"Niagara" is an hour-long episode of the sixth season of the U.S. comedy series The Office. It is the 4th and 5th episodes in the season's episode count and the 104th and 105th episode of the series overall. The episode was written by executive producer Greg Daniels and Mindy Kaling, and was...

" episode of U.S. TV series The Office. All main characters, except the bride and groom themselves, participated in the dance down the aisle.

In the Netherlands the JK Wedding Dance was performed by two retired Dutch TV-stars in a competition called "Let's Dance" to raise money for a charity supporting research on children's cancer.

On the show United States of Tara Season 2, Episode 4, a main character says: "I don't care what Nicks family says, we are dancing down the aisle and we are all wearing sunglasses."

The Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

 Humane Society in Reno
Reno
Reno is the fourth most populous city in Nevada, US.Reno may also refer to:-Places:Italy*The Reno River, in Northern ItalyCanada*Reno No...

 has produced a video take-off, celebrating the adoption of a dog from the shelter, to tie in with their campaign to find "Forever Homes" for animals. NHS officials tell the Reno Gazette Journal the video has gotten 40,000 hits on their website at nevadahumanesociety.org since posting the video July 22, 2010.

Charitable cause

Due to the controversy regarding Chris Brown, the couple set up a charitable contribution effort on their website for donating funds to the Sheila Wellstone Institute, an organization whose efforts are to end domestic violence
Domestic violence
Domestic violence, also known as domestic abuse, spousal abuse, battering, family violence, and intimate partner violence , is broadly defined as a pattern of abusive behaviors by one or both partners in an intimate relationship such as marriage, dating, family, or cohabitation...

. Two months after the appearance of the video, donations had reached $16,000.

Parodies

On July 27, 2009 Indigo Productions, a video production company from New York City, released a spoof video entitled "JK Divorce Entrance Dance." The parody was shot in a New York City Supreme Court rented for a night and featured professional actors and a professional choreographer. The divorce video has gained considerable media attention receiving over 8 million views on YouTube and was named #1 Funny Video and #2 Viral Video of 2009 by Yahoo! Videos.

On April 15, 2011, T-Mobile
T-Mobile
T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...

 uploaded a video parody of the JK Wedding Entrance Dance portraying the wedding of Prince William and Kate Middleton weeks before the actual Royal Wedding. The music used for the choreography was East 17
East 17
East 17 are a pop boy band comprising Tony Mortimer, John Hendy and Terry Coldwell. Tony Mortimer is the group's frontman and primary songwriter. Formed in Walthamstow, London in 1991, the group have achieved eighteen Top 20 singles and four Top 10 albums, and were one of the UK's most popular boy...

's "House of Love
House of Love (East 17 song)
"House of Love" is British boy band East 17's first single from its album Walthamstow, released in August 1992. It became a number-one hit in Sweden for six weeks and was a top ten hit in many other countries.-Background:...

". The video, which was shot in London, had portrayed mostly recognized personalities related to the actual Royal Wedding such as Archbishop Rowan Williams
Rowan Williams
Rowan Douglas Williams FRSL, FBA, FLSW is an Anglican bishop, poet and theologian. He is the 104th and current Archbishop of Canterbury, Metropolitan of the Province of Canterbury and Primate of All England, offices he has held since early 2003.Williams was previously Bishop of Monmouth and...

 (who conducted the Royal Wedding marriage ceremony), Prince Philip
Prince Philip, Duke of Edinburgh
Prince Philip, Duke of Edinburgh is the husband of Elizabeth II. He is the United Kingdom's longest-serving consort and the oldest serving spouse of a reigning British monarch....

 (William's grandfather), Queen Elizabeth II (William's grandmother and queen of England), Michael and Carole Middleton (Kate's parents), Prince Charles
Charles, Prince of Wales
Prince Charles, Prince of Wales is the heir apparent and eldest son of Queen Elizabeth II and Prince Philip, Duke of Edinburgh. Since 1958 his major title has been His Royal Highness The Prince of Wales. In Scotland he is additionally known as The Duke of Rothesay...

 and Camilla, Duchess of Cornwall (William's father, son of the Queen, and step mother), Pippa Middleton
Pippa Middleton
Philippa Charlotte "Pippa" Middleton is an English party planner, socialite and younger sister of Catherine, Duchess of Cambridge...

 (Kate's sister and bridesmaid), Prince Harry of Wales
Prince Harry of Wales
Prince Henry of Wales , commonly known as Prince Harry, is the younger son of Charles, Prince of Wales and the late Diana, Princess of Wales, and fourth grandchild of Queen Elizabeth II and Prince Philip, Duke of Edinburgh...

 (William's brother and best man), Prince William and Kate Middleton (the now Duke and Duchess of Cambridge). T-Mobile stated in their video's YouTube account, "lifesforsharing", that they wished William and Kate a long and happy marriage.

External links

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