JPC (retailer)
Encyclopedia
jpc is a German music-retailer based in Georgsmarienhütte
Georgsmarienhütte
Georgsmarienhütte is a town in the district of Osnabrück, in Lower Saxony, Germany. It is situated in the Teutoburg Forest, approx. 7 km south of Osnabrück.- History :...

 near Osnabrück
Osnabrück
Osnabrück is a city in Lower Saxony, Germany, some 80 km NNE of Dortmund, 45 km NE of Münster, and some 100 km due west of Hanover. It lies in a valley penned between the Wiehen Hills and the northern tip of the Teutoburg Forest...

. The initials stand for Jazz-Pop-Classic.

The business was started in 1970 by two university students selling LPs from a wallpapering table to finance their studies. Then in 1973 came a physical shop, and in 1976 mail order. The growth story of the mail-order business is a case study in German retailing textbooks. The company now employs 200 people and is the biggest retailer of classical music in Europe. JPC also owns its own classical label, cpo
Classic Produktion Osnabrück
Classic Produktion Osnabrück is a record label founded in 1986 by Georg Ortmann and several others. Its declared mission is to fill niches in the recorded classical repertory, with an emphasis on romantic, late romantic and 20th-century music...

, which specialises in lesser known works by German composers and won "Best Label" at the Cannes Classical Awards
Cannes Classical Awards
The Cannes Classical Awards were music awards awarded at MIDEM international music convention in Cannes, France in January from 1994-2010.The original chairman of the awards was the New York music critic David Hurwitz...

in 1996. The company now also retails books and DVDs.
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