JWT
Encyclopedia
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell
's WPP Group
(NASDAQ:WPPGY) and is headquartered in New York
. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998. JWT was named Adweek magazine's 2009 "Global Agency of the Year."
in 1877 to The James Walter Thompson Company, which eventually became J. Walter Thompson. It was acquired by WPP Group
in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.
JWT claims to be the first to:
Clients of JWT include:
Architects.
, the U.S. Virgin Islands, Transamerica
, Shell
, Jiffy Lube
and FEMA, among others. With offices in Atlanta, Dallas and Houston, JWT Atlanta provides fully integrated engagement services, including creative development, planning, digital strategy, social media, media planning and buying, UX, website design/development, search and analytics. Today, the full-service Atlanta office is led by Rob Quish, a member of JWT North America’s management team and CEO of JWT INSIDE.
Martin Sorrell
Sir Martin Sorrell is an English businessman and the chief executive officer of WPP Group. He has served in that role since he started the company.-Biography:...
's WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
(NASDAQ:WPPGY) and is headquartered in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998. JWT was named Adweek magazine's 2009 "Global Agency of the Year."
History
The company that was to become JWT was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter ThompsonJames Walter Thompson
James Walter Thompson was the namesake of the JWT advertising agency and a pioneer of many advertising techniques. He was born in Pittsfield, Massachusetts....
in 1877 to The James Walter Thompson Company, which eventually became J. Walter Thompson. It was acquired by WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.
JWT claims to be the first to:
- build the first full-service advertising agency
- create the first international network. Its London office opened in 1899. By 1930, the agency had established offices in some 30 countries.
- pioneer ad careers for women. It hired the first female creative director in 1908.
- create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925.
- invent the grilled cheese sandwich for its client Kraft in 1930.
- produce the first-ever TV commercial in 1939.
- develop account planningAccount planningMedium to large-sized advertising agencies divide their work into various departments, traditionally splitting functions into interacting with clients and looking out for their interests , buying advertising , and creating advertising...
in 1968. Stephen King is considered the father of account planning. - create the first advertisement in Second Life (Ford Argentina)
- be the first agency to create its own television Christmas special in 2009, Macy's "Yes, Virginia" (JWT New York)
Business
JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.Clients of JWT include:
- BayerBayerBayer AG is a chemical and pharmaceutical company founded in Barmen , Germany in 1863. It is headquartered in Leverkusen, North Rhine-Westphalia, Germany and well known for its original brand of aspirin.-History:...
- BloombergBloomberg L.P.Bloomberg L.P. is an American privately held financial software, media, and data company. Bloomberg makes up one third of the $16 billion global financial data market with estimated revenue of $6.9 billion. Bloomberg L.P...
- Energizer
- HSBCHSBCHSBC Holdings plc is a global banking and financial services company headquartered in Canary Wharf, London, United Kingdom. it is the world's second-largest banking and financial services group and second-largest public company according to a composite measure by Forbes magazine...
- Johnson & JohnsonJohnson & JohnsonJohnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
- Kimberly-ClarkKimberly-ClarkKimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle", Scott and Andrex toilet paper, Wypall utility wipes, "KimWipes"...
- KraftKraftKraft has more than one meaning:* Kraft Foods, the world's third largest food and beverage company by revenue* Kraft process, a paper pulp production method* Kraft paper, paper produced by the Kraft process* Kraft , a video game character...
- Macy'sMacy'sMacy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
- NestléNestléNestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
- NokiaNokiaNokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
- RolexRolexRolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands...
- Royal CaribbeanRoyal Caribbean InternationalRoyal Caribbean International is a Norwegian and American cruise line brand based in Miami, Florida and owned by Royal Caribbean Cruises Ltd.. With 42 ships in service under 5 different brands and one more under construction, it controls a 25.6% share of the world cruise market...
- ShellRoyal Dutch ShellRoyal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
- Tim HortonsTim HortonsTim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in...
- UnileverUnileverUnilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
- United States Marine CorpsUnited States Marine CorpsThe United States Marine Corps is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to deliver combined-arms task forces rapidly. It is one of seven uniformed services of the United States...
- U.S. Corp. for Travel Promotion
- TransamericaTransamerica CorporationTransamerica Corporation is a holding company for various life insurance companies and investment firms doing business primarily in the United States. It was acquired by the Dutch financial services conglomerate AEGON in 1999.-History:...
JWT New York
JWT New York is the headquarters of JWT Worldwide as well as the largest of JWT’s 200-plus offices, serving clients like Bloomberg, Cadbury, Diageo, HSBC, Johnson & Johnson, Nestlé, Royal Caribbean, Schick, U.S. Corp. for Travel Promotion among others. In March 2010, David Eastman was named CEO JWT North America. He is also the worldwide digital director for JWT. Eastman's first acquisition was the full-service, award-winning digital shop Digitaria. The San-Diego based agency was acquired in August 2010. In July 2011, Eastman also acquired the Los Angeles-based shopper marketing firm Lunchbox. In August 2011, JWT New York won the U.S. Corp. for Travel Promotion account.The New York offices of JWT were designed by Clive WilkinsonClive Wilkinson
Clive Wilkinson is an architect and interior designer. Acknowledged as a pioneer in workplace design, Wilkinson is best known for designing the Googleplex, the headquarters of Google in Silicon Valley. He has also designed several top global advertising agencies, including JWT in New York City,...
Architects.
JWT INSIDE
JWT INSIDE provides organizations with advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put people in jobs and keep the workforce engaged. The agency has 11 locations offices across North America and internationally. It is a subsidiary of JWT. Its parent company is WPP.JWT Atlanta
JWT Atlanta is a top 10 office in the JWT network and services a roster of clients including the United States Marine CorpsUnited States Marine Corps
The United States Marine Corps is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to deliver combined-arms task forces rapidly. It is one of seven uniformed services of the United States...
, the U.S. Virgin Islands, Transamerica
Transamerica
Transamerica or Transamerican may refer to:*Transamerica Corporation**The Transamerica Pyramid in San Francisco*TransAmerica , a railroad boardgame*Transamerica , a 2005 film**Transamerica...
, Shell
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
, Jiffy Lube
Jiffy Lube
Jiffy Lube is a chain of over 2,000 businesses in North America offering oil changes and other automotive services. The company is based in Houston, Texas, and is a subsidiary of Shell Oil.-History:...
and FEMA, among others. With offices in Atlanta, Dallas and Houston, JWT Atlanta provides fully integrated engagement services, including creative development, planning, digital strategy, social media, media planning and buying, UX, website design/development, search and analytics. Today, the full-service Atlanta office is led by Rob Quish, a member of JWT North America’s management team and CEO of JWT INSIDE.