Jack Morton Worldwide
Encyclopedia
Jack Morton Worldwide is a global experiential marketing agency within the Interpublic Group of Companies
. The CEO is Josh McCall, and the company’s capabilities include strategy and planning, creative and design, production, fabrication and measurement.
Recent clients include IBM
, GM
, Subway Restaurants and HP.
Jack Morton extended its capabilities and reach through acquisitions and by opening new offices worldwide. By the 1960s, Jack Morton Productions had offices in Washington DC, New York (1954) and Chicago (1960) and added internal communications, production and staging to its capabilities.
By 1977, Bill Morton, son of Jack Morton, became Chairman and CEO as offices opened in San Francisco (1972) and Atlanta (1976). During this time, the company grew to include capabilities including planning, exhibits and environments, themed attractions and multimedia.
Offices opened in Detroit (1987), Los Angeles
(1987), Boston
(1990) and Minneapolis (1990) and the company began to shift its focus from tradition production company to an experiential marketing agency.
In recent years Jack Morton has broadened its capabilities in areas such as: public events (Special Olympics
, 2004 Summer Olympic Opening and Closing Ceremonies); exhibits; digital media; broadcast design; and more focused markets like Latinos in the US.
Interpublic Group of Companies
The Interpublic Group of Companies, Inc. is one of the "big four" global advertising holding companies . Headquartered in New York City, it has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010...
. The CEO is Josh McCall, and the company’s capabilities include strategy and planning, creative and design, production, fabrication and measurement.
Recent clients include IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, GM
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
, Subway Restaurants and HP.
Company history
Jack Morton Worldwide is based in Boston, and was founded in 1939 by Jack Morton as an entertainment production company.Jack Morton extended its capabilities and reach through acquisitions and by opening new offices worldwide. By the 1960s, Jack Morton Productions had offices in Washington DC, New York (1954) and Chicago (1960) and added internal communications, production and staging to its capabilities.
By 1977, Bill Morton, son of Jack Morton, became Chairman and CEO as offices opened in San Francisco (1972) and Atlanta (1976). During this time, the company grew to include capabilities including planning, exhibits and environments, themed attractions and multimedia.
Offices opened in Detroit (1987), Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
(1987), Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
(1990) and Minneapolis (1990) and the company began to shift its focus from tradition production company to an experiential marketing agency.
In recent years Jack Morton has broadened its capabilities in areas such as: public events (Special Olympics
Special Olympics
Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities, providing year-round training and competitions to more than 3.1 million athletes in 175 countries....
, 2004 Summer Olympic Opening and Closing Ceremonies); exhibits; digital media; broadcast design; and more focused markets like Latinos in the US.