Jack Trout is among the world’s most famous marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 gurus. Over the 40 years of marketing consultancy work, Jack Trout has engaged in hundreds of assignments all over the globe

Globe

A globe is a three-dimensional scale model of Earth or other spheroid celestial body such as a planet, star, or moon...

. Among companies whose strategy

Strategy

Strategy, a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked...

 was influenced by Jack Trout are Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, AT&T

AT&T

AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

, Southwest Airlines

Southwest Airlines

Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...

, Burger King

Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

, Holiday Inn

Holiday Inn

Holiday Inn is a brand of hotels, formally a economy motel chain, forming part of the British InterContinental Hotels Group . It is one of the world's largest hotel chains with 238,440 bedrooms and 1,301 hotels globally. There are currently 5 hotels in the pipeline...

, Iberia

Iberia

The name Iberia refers to three historical regions of the old world:* Iberian Peninsula, in Southwest Europe, location of modern-day Portugal and Spain** Prehistoric Iberia...

, Master Card, Intel, IBM

IBM

International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

, Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

 and many others all over the world

World

World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....

. He has also acted as consultant

Consultant

A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...

 to the US department of State on the “USA” brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

.

Jack Trout is the originator of “positioning

Positioning

Positioning may refer to:* Positioning , creating an identity in the minds of a target market* Positioning , reader context* Positioning , a technology to approximate where a mobile phone temporarily resides...

” – the key concept

Concept

The word concept is used in ordinary language as well as in almost all academic disciplines. Particularly in philosophy, psychology and cognitive sciences the term is much used and much discussed. WordNet defines concept: "conception, construct ". However, the meaning of the term concept is much...

 of strategic marketing. It is now among the basics of any marketing course taught at business schools worldwide. The laws of influencing the human mind written about by Jack Trout are often compared to Newton’s laws

Newton

Newton is a contraction of "New Town", the name of many places in English-speaking countries. It may refer to:-People:* Isaac Newton , English mathematician, philosopher and scientist* Newton , lists of notable people with the surname...

 of physics

Physics

Physics is a natural science that involves the study of matter and its motion through spacetime, along with related concepts such as energy and force. More broadly, it is the general analysis of nature, conducted in order to understand how the universe behaves.Physics is one of the oldest academic...

. No matter how badly we may wish otherwise, the apple will fall on the ground driven by the universal force

Force

In physics, a force is any influence that causes an object to undergo a change in speed, a change in direction, or a change in shape. In other words, a force is that which can cause an object with mass to change its velocity , i.e., to accelerate, or which can cause a flexible object to deform...

 of gravity. The human mind will inevitably reject one concept and give in to another driven by the marketing laws outlined by Jack Trout.

Mr. Trout’s works are found in his marketing classics published in many languages worldwide: “Positioning: The Battle for Your Mind”, “Marketing Warfare”, “The 22 Immutable Laws of Marketing”, “Differentiate of Die”, “Big Brands – Big Trouble”, “Genie’s Wisdom” and “Trout on Strategy”, “In Search of the Obvious. The Antidote for Today’s Marketing Mess”, “Repositioning. Marketing in an era of competition, change and crisis” and other publications.

Jack Trout is an owner of Trout & Partners, a consulting

Consultant

A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...

 firm. He is one of the founders and pioneers of positioning

Positioning (marketing)

In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization....

 theory, and also marketing warfare theory

Marketing warfare strategies

Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict,...

.

He spoke at the 2008 World Knowledge Forum, 2008.10.16, Seoul.

Working Experience

Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

Jack Trout is the founder and president

President

A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...

 of the international marketing strategy

International marketing

International marketing or global marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm...

 firm “Trout and Partners”. The firm is represented in offices in many countries worldwide including emerging markets

Emerging markets

Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. Based on data from 2006, there are around 28 emerging markets in the world . The economies of China and India are considered to be the largest...

. The territory of the former Soviet Union is served by representative offices in Russia

Russia

Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

, Ukraine

Ukraine

Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

 and Belarus

Belarus

Belarus , officially the Republic of Belarus, is a landlocked country in Eastern Europe, bordered clockwise by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital is Minsk; other major cities include Brest, Grodno , Gomel ,...

. Jack Trout established uniform

Uniform

A uniform is a set of standard clothing worn by members of an organization while participating in that organization's activity. Modern uniforms are worn by armed forces and paramilitary organizations such as police, emergency services, security guards, in some workplaces and schools and by inmates...

 professional

Professional

A professional is a person who is paid to undertake a specialised set of tasks and to complete them for a fee. The traditional professions were doctors, lawyers, clergymen, and commissioned military officers. Today, the term is applied to estate agents, surveyors , environmental scientists,...

 standards throughout the company worldwide

World

World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....

. Every local office is headed by the lead partner

Partner

A partner is:*A friend who shares a common interest or participates in achieving a common goal*A Significant other in an intimate relationship*A member of a partnership*A business partner...

, head of the local consultancy. Local teams provide marketing services under Jack Trout’s methodology

Methodology

Methodology is generally a guideline for solving a problem, with specificcomponents such as phases, tasks, methods, techniques and tools . It can be defined also as follows:...

 and supervision

Supervision

Supervision may refer to:*Supervisor, one who oversees the work or tasks of another*Regulation, controlling behavior by rules or restrictions...

, and fine-tune them to local markets. The list of Jack Trout’s lead partners worldwide and their contact information are available at the corporate website.