Jack and Jill (magazine)
Encyclopedia
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
for children 7 to 10 years old which takes its title from the nursery rhyme
Nursery rhyme
The term nursery rhyme is used for "traditional" poems for young children in Britain and many other countries, but usage only dates from the 19th century and in North America the older ‘Mother Goose Rhymes’ is still often used.-Lullabies:...
of the same name
Jack and Jill (song)
"Jack and Jill" is a classic nursery rhyme in the English speaking world. The origin of the rhyme is obscure and there are several theories that attempt to interpret the lyrics. The rhyme is known to date back to at least the 18th century. The song is sometimes titled "Jack and Gill", particularly...
. It features stories and educational activities.
The magazine was launched by Curtis Publishing Company
Curtis Publishing Company
The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the Ladies' Home Journal and The Saturday Evening Post, The American Home,...
in 1938 and was the first addition to the Curtis line of magazines since it purchased Country Gentleman
Country Gentleman
Country Gentleman was an agricultural magazine founded in 1831 in Rochester, NY by Luther Tucker. The magazine was purchased by Curtis Publishing Company in 1911. Curtis redirected the magazine to address the business side of farming, which was largely ignored by the agricultural magazines of the...
in 1911. The first editor of Jack and Jill was Ada Campbell Rose daughter-in-law of Philip Sheridan Rose, the editor of Country Gentleman. The magazine's circulation grew to half a million before newsstand
Newsagent
A newsagent's shop , newsagency or newsstand is a business that sells newspapers, magazines, cigarettes, snacks and often items of local interest. In Britain and Australia, these businesses are termed newsagents...
sales (but not subscriptions) were suspended during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
due to paper shortages. Newsstand sales returned in 1948. Ada Campbell Rose continued as editor until 1959.
The magazine began to accept outside advertising in 1962. Today the magazine is one of three children's magazines published by the Saturday Evening Post Society. In mid-2009 Children's Digest
Children's Digest
Children's Digest was a children's magazine published from Oct. 1950 to May/June 2009, after which it was merged with Jack and Jill from the same publisher. For over 20 years it was published in the digest size implied by its name, but it subsequently switched to a larger format more similar to...
merged with Jack and Jill. Also published by the Saturday Evening Post are Humpty Dumpty Magazine
Humpty Dumpty Magazine
Humpty Dumpty is an American magazine for children 5 to 7 years old which takes its title from the nursery rhyme of the same name. It features stories and educational activities....
(the "sister" magazine to Jack and Jill) and Turtle Magazine for preschool kids.