Jackson Kayak
Encyclopedia
Jackson Kayak is a producer of kayak
s and was founded by its namesake, Eric "EJ" Jackson. After working with Wave Sport Kayaks as a team member and as a designer, Eric Jackson and business partner, Tony Lunt formed Jackson Kayak in Rock Island, Tennessee
in October 2003.
Already in their first year, the company sold 2,500 boats, resulting in $ 1.5 million annual sales. Year-over-year sales expanded by 80% until 2007, and the company sold 7,515 boats in 2008. In the United States, the company sold 40% of whitewater kayaks in 2008/2009, and the expected sales in 2009 was 7,000 boats. It also has the largest market share in England and Japan, and increases its share in France.
The kayaks have become very popular as high-performing playboats of Freestyle
athletes. Many of the world's leading Freestyle paddlers use Jackson kayaks, and Jackson Kayak's sponsorship of some of the best Freestyle
kayakers in the world adds to this development (see below).
Company strategy and debated effect on the market
Jackson Kayak works primarily with smaller dealers instead of large retailers. They have particularly promoted Kayaking as a family sport, especially by producing boats for children as small as weighing 13.5 kg (30 pounds). Canoeist Joe Jacobi
, an Olympic Gold medalist in 1992 and teammate of Eric Jackson at the Olympic Games, believes that Jackson has "made whitewater kayaking a family sport in a way that no one else in the industry has been able to do."
After a peak in 2006, the kayak market in the United States has recently declined. In view of their success and their inexpensive boats, Jackson Kayak has been accused in the kayaking world of flooding the market with kayaks and, also by creating a large second-hand market, of being in part responsible for the market to decline in recent years. Opponents of this view blame the evolution of kayaks for the market development: As long as kayaks evolved fast, and differences between boats of different generations were large, the market boomed, and Jackson Kayak was there to serve the demand. Now that the evolution has greatly slowed down, they argue that the interest in new boats has naturally decreased. Eric Jackson himself claims that his company has actually activated the market.
iJackson
In 2011 the company was profiled on Apple's website for the extensive use of iPhones and iPads in the business. Each employee has been given an iPhone and business apps such as Pages, Numbers, Keynote, Word Press, Square, Air Sharing HD and Duplicam has become an integral part of the Operational and Information Management processes used at Jackson Kayak.
The company is creating an online following by developing its own apps for kayakers. Company news, community forums, product information and kayaking videos are made available online to tech savvy outdoor customers. It also recently reached an agreement with the Mexican tourism industry and the adventure tourism industry that will benefit all of the parties and broader society in many different ways. Jackson may well become one of the new breed of companies that seem more like an organism (social movement) than a organisation (traditional corporate).
Past and Current Boat Lines
Whitewater Kayaks
Recreational & Touring Kayaks
Five different models cover the recreational and touring spectrum. They range from maintenance free kayaks such as the Regal and Riviera to sophisticated touring kayaks such as the Journey and Rogue.
Fishing Kayaks
In 2007 Jackson kayaks introduced a recreational kayak called the Day Tripper. It differed radically in design from other recreational kayaks and can best be described as a hybrid between a canoe and a kayak. Its versatility enabled it to be used for kayak fishing and opened the door for purpose built fishing kayaks. Collaboration with professional kayak fishermen have resulted in three more fishing kayak models namely the Coosa, Cuda and Big Tuna.
Youth Kayaks
The model range consists of whitewater kayaks specifically built for kids and a smaller version of the Day Tripper.
Sponsored team and success at world championships
The sponsored team includes some of the world's most successful Freestyle K-1 kayakers. Among them are the Jackson family (Eric, Emily, and Dane Jackson), Nick Troutman, Ruth Gordon, and Jason Craig, each of whom has won at least one world championship, and also Clay Wright
, Stephen Wright, Ben Guska, Joel Kowalski, and Billy Harris. At the 2007 World Championships, Jackson Kayak's team took the K-1 World Title in Pro Men, Pro Women, Junior Women, and third in Junior Men. At the 2009 World Championships, the team took the first three places in the K-1 Pro Men and the first two in the K-1 Pro Women competitions as well as the runner-up for the K-1 Junior Men's title; the team did not sponsor junior women at the time.
In addition, some of the competitors who were not sponsored by Jackson Kayak rode kayaks of their brand, including in 2009 the two first places in the C-1 competition, the first place in the K-1 Junior Men's competition, and second to fifth place in the K-1 Junior Women's competition
External links
Kayak
A kayak is a small, relatively narrow, human-powered boat primarily designed to be manually propelled by means of a double blade paddle.The traditional kayak has a covered deck and one or more cockpits, each seating one paddler...
s and was founded by its namesake, Eric "EJ" Jackson. After working with Wave Sport Kayaks as a team member and as a designer, Eric Jackson and business partner, Tony Lunt formed Jackson Kayak in Rock Island, Tennessee
Rock Island, Tennessee
Rock Island is an unincorporated town in the northeastern-most portion of Warren County, Tennessee, United States. The town is named after an island on the Caney Fork just below the confluence of the Rocky River. Rock Island is home to the Great Falls Dam and Rock Island State Park.Many different...
in October 2003.
Company history
The kayaks have become very popular as high-performing playboats of Freestyle
Playboating
Playboating is a discipline of whitewater kayaking or canoeing where the paddler performs various technical moves in one place , as opposed to downriver whitewater canoeing or kayaking where the objective is to travel the length of a section of river...
athletes. Many of the world's leading Freestyle paddlers use Jackson kayaks, and Jackson Kayak's sponsorship of some of the best Freestyle
Playboating
Playboating is a discipline of whitewater kayaking or canoeing where the paddler performs various technical moves in one place , as opposed to downriver whitewater canoeing or kayaking where the objective is to travel the length of a section of river...
kayakers in the world adds to this development (see below).
Company strategy and debated effect on the market
Jackson Kayak works primarily with smaller dealers instead of large retailers. They have particularly promoted Kayaking as a family sport, especially by producing boats for children as small as weighing 13.5 kg (30 pounds). Canoeist Joe Jacobi
Joe Jacobi
Joseph Bennet "Joe" Jacobi is an American slalom canoer who competed from the early 1990s to the mid 2000s.-Career:Competing in two Summer Olympics, he won a gold in the C-2 event at Barcelona in 1992....
, an Olympic Gold medalist in 1992 and teammate of Eric Jackson at the Olympic Games, believes that Jackson has "made whitewater kayaking a family sport in a way that no one else in the industry has been able to do."
After a peak in 2006, the kayak market in the United States has recently declined. In view of their success and their inexpensive boats, Jackson Kayak has been accused in the kayaking world of flooding the market with kayaks and, also by creating a large second-hand market, of being in part responsible for the market to decline in recent years. Opponents of this view blame the evolution of kayaks for the market development: As long as kayaks evolved fast, and differences between boats of different generations were large, the market boomed, and Jackson Kayak was there to serve the demand. Now that the evolution has greatly slowed down, they argue that the interest in new boats has naturally decreased. Eric Jackson himself claims that his company has actually activated the market.
iJackson
In 2011 the company was profiled on Apple's website for the extensive use of iPhones and iPads in the business. Each employee has been given an iPhone and business apps such as Pages, Numbers, Keynote, Word Press, Square, Air Sharing HD and Duplicam has become an integral part of the Operational and Information Management processes used at Jackson Kayak.
The company is creating an online following by developing its own apps for kayakers. Company news, community forums, product information and kayaking videos are made available online to tech savvy outdoor customers. It also recently reached an agreement with the Mexican tourism industry and the adventure tourism industry that will benefit all of the parties and broader society in many different ways. Jackson may well become one of the new breed of companies that seem more like an organism (social movement) than a organisation (traditional corporate).
Past and Current Boat Lines
Whitewater Kayaks
- The Hero series - river runner/creeker in four sizes: Side Kick, Little Hero, Hero and Super Hero
- The Rocker series - creek boat in three sizes: Punk Rocker, Rocker, and Mega Rocker
- The Star series (2007-2009; now called "Classical" Star series) - playboat in four sizes: Shooting Star, Star, All-Star, and Super Star
- The 2010 Star series (since 2009, successor of the "Classical" Star series) - playboat in five sizes: Shooting Star, Star, All-Star, Super Star, and MonStar
- The Fun series - playful river runner/play boat in six sizes: Fun 1, Fun 1.5, 2 Fun, Fun, 4 Fun, and Super Fun
- The 2010 Villain Series (Replaced the Rocker series)- hardcore creek boats in two sizes: Villain S and Villain
Recreational & Touring Kayaks
Five different models cover the recreational and touring spectrum. They range from maintenance free kayaks such as the Regal and Riviera to sophisticated touring kayaks such as the Journey and Rogue.
Fishing Kayaks
In 2007 Jackson kayaks introduced a recreational kayak called the Day Tripper. It differed radically in design from other recreational kayaks and can best be described as a hybrid between a canoe and a kayak. Its versatility enabled it to be used for kayak fishing and opened the door for purpose built fishing kayaks. Collaboration with professional kayak fishermen have resulted in three more fishing kayak models namely the Coosa, Cuda and Big Tuna.
Youth Kayaks
The model range consists of whitewater kayaks specifically built for kids and a smaller version of the Day Tripper.
Sponsored team and success at world championships
The sponsored team includes some of the world's most successful Freestyle K-1 kayakers. Among them are the Jackson family (Eric, Emily, and Dane Jackson), Nick Troutman, Ruth Gordon, and Jason Craig, each of whom has won at least one world championship, and also Clay Wright
Clay Wright
Clay Wright is a professional whitewater kayaker and kayak designer. He designed a signature "Java" creekboat for Perception Kayaks. He has appeared in 50+ extreme or instructional kayak videos. Wright is a pioneer in creekboating and playboating...
, Stephen Wright, Ben Guska, Joel Kowalski, and Billy Harris. At the 2007 World Championships, Jackson Kayak's team took the K-1 World Title in Pro Men, Pro Women, Junior Women, and third in Junior Men. At the 2009 World Championships, the team took the first three places in the K-1 Pro Men and the first two in the K-1 Pro Women competitions as well as the runner-up for the K-1 Junior Men's title; the team did not sponsor junior women at the time.
In addition, some of the competitors who were not sponsored by Jackson Kayak rode kayaks of their brand, including in 2009 the two first places in the C-1 competition, the first place in the K-1 Junior Men's competition, and second to fifth place in the K-1 Junior Women's competition
External links
- http://www.jacksonkayak.com
- article on the success of the company by The TennesseanThe TennesseanThe Tennessean is the principal daily newspaper in Nashville, Tennessee, USA. Its circulation area covers 39 counties in Middle Tennessee and eight counties in southern Kentucky....
- http://www.apple.com/ipad/business/profiles/jackson-kayak/
- http://www.kayakfishingmagazine.net/
- http://www.yakangler.com/
- http://www.adventuretravelnews.com/mexico-veracruz-partner-with-jackson-kayak-to-promote-adventure-travel