Jaguar Cars Ltd, known simply as Jaguar (icon ), is a British luxury car manufacturer, headquartered in Whitley, Coventry

Coventry

Coventry is a city and metropolitan borough in the county of West Midlands in England. Coventry is the 9th largest city in England and the 11th largest in the United Kingdom. It is also the second largest city in the English Midlands, after Birmingham, with a population of 300,848, although...

, England. It is part of the Jaguar Land Rover

Jaguar Land Rover

Jaguar Land Rover is a British automotive company owned by Tata Motors of India. It develops, manufactures and sells vehicles under the Jaguar and Land Rover marques.-History:...

 business, a subsidiary of the Indian company Tata Motors

Tata Motors

Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO...

.

Jaguar was founded as the Swallow Sidecar Company

Swallow Sidecar Company

The Swallow Sidecar Company was founded on 4 September 1922 by two friends, William Walmsley and William Lyons . Both families lived in the same street in Blackpool, England. Walmsley had previously been making sidecars and bolting them onto reconditioned motorcycles...

 by Sir William Lyons

William Lyons

Sir William Lyons , known as "Mr. Jaguar", was with fellow motorcycle enthusiast William Walmsley, the co-founder in 1922 of the Swallow Sidecar Company, which became Jaguar Cars Limited after the Second World War....

 in 1922, originally making motorcycle sidecar

Sidecar

A sidecar is a one-wheeled device attached to the side of a motorcycle, scooter, or bicycle, producing a three-wheeled vehicle.-History:A sidecar appeared in a cartoon by George Moore in the January 7, 1903, issue of the British newspaper Motor Cycling. Three weeks later, a provisional patent was...

s before evolving into passenger cars. The name was changed to Jaguar after WWII to avoid the unfavourable connotations of the SS initials

Schutzstaffel

The Schutzstaffel |Sig runes]]) was a major paramilitary organization under Adolf Hitler and the Nazi Party. Built upon the Nazi ideology, the SS under Heinrich Himmler's command was responsible for many of the crimes against humanity during World War II...

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