Jalpan de Serra
Encyclopedia
Jalpan de Serra is a town and municipality
Municipalities of Mexico
Municipalities are the second-level administrative division in Mexico . There are 2,438 municipalities in Mexico, making the average municipality population 45,616...

 located in the north of the state of Querétaro, Mexico. It is located in the heart of an important ecological zone called the Sierra Gorda. It is also the site two of five Franciscan missions, including the first one
Franciscan Missions in the Sierra Gorda
The Franciscan Missions of the Sierra Gorda in the Mexican state of Querétaro were declared a World Heritage Site by the UNESCO in 2003. They are credited to Junípero Serra of the Franciscan Order, who also founded important missions in Alta California....

, to have been built in the mid 18th century, and declared a World Heritage Site
World Heritage Site
A UNESCO World Heritage Site is a place that is listed by the UNESCO as of special cultural or physical significance...

 in 2003. The municipality is also home to a small but important indigenous group called the Pame
Pame
The Pame are an indigenous people of central Mexico living in the state of San Luis Potosí. They call themselves Xi'úi. They speak the Pame language, which belongs to the Oto-Pamean group of the Oto-Manguean language family....

. However, the municipality has been losing population since the mid 20th century even though recent events such as the town being named a Pueblo Mágico
Pueblo Mágico
The Programa Pueblos Mágicos is an initiative led by Mexico's Secretariat of Tourism , in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a "magical" experience – by reason of their natural beauty, cultural riches, or...

 have worked to create a tourism industry.

The town

The town of Jalpan is the municipal seat, located 180 km from San Juan del Río
San Juan del Río
N20 23 23 W99 59 49San Juan del Río is a city and administrative seat of the surrounding San Juan del Río Municipality in the central Mexican state of Querétaro. The population in July, 2007 is calculated in 128,270 for the city and 217,980 for the municipality.The city and municipality both rank...

 on Federal Highway 120. This road then connects it to Xilitla in San Luis Potosí
San Luis Potosí
San Luis Potosí officially Estado Libre y Soberano de San Luis Potosí is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 58 municipalities and its capital city is San Luis Potosí....

. It is also connected to Río Verde
Río Verde (San Luis Potosi)
-References:*Atlas of Mexico, 1975 .*The Prentice Hall American World Atlas, 1984.*Rand McNally, The New International Atlas, 1993....

 in SLP via interstate highway 69. Although officially classified as a city since 1904, the current population is only just under 9,000 people (2005). The main economic activities within the town proper are commerce, livestock production and agriculture.

The town is centered on its main square and one of the five Franciscan missions to be named a World Heritage Site
World Heritage Site
A UNESCO World Heritage Site is a place that is listed by the UNESCO as of special cultural or physical significance...

 in 2003. The main square or garden of the town is located in front of the mission church. It is filled with trees, which are often filled with noisy birds. It is an important gathering place, especially on Sundays when vendors sell snacks and toys for children. In the early morning, taxis to share with other riders gather at the main square, with their drivers shouting various locations. On weekends, there are artistic presentations.
Across Independencia Street is the Museum of the Sierra Gorda. The building was originally known as the Jalpan Fort, constructed in the 16th century by Juan Ramos de Lora and is one of the oldest in Jalpan. The site served as a military fort for centuries and then as a regional jail for about fifty years. In 1991, it became the museum. It contains seven halls that relate the evolution of the Sierra Gorda
Sierra Gorda
The Sierra Gorda is an ecological region centered on the northern third of the state of Querétaro and extending into the neighboring states of Guanajuato, Hidalgo and San Luis Potosí...

 region from the pre historic period to the early 20th century. The collection includes old maps of the area, pre Hispanic artifacts, fossils, displays about the Spanish conquest and evangelization, with emphasis on the five Franciscan missions and Junípero Serra
Junípero Serra
Blessed Junípero Serra, O.F.M., , known as Fra Juníper Serra in Catalan, his mother tongue was a Majorcan Franciscan friar who founded the mission chain in Alta California of the Las Californias Province in New Spain—present day California, United States. Fr...

, artifacts from the Mexican Revolution
Mexican Revolution
The Mexican Revolution was a major armed struggle that started in 1910, with an uprising led by Francisco I. Madero against longtime autocrat Porfirio Díaz. The Revolution was characterized by several socialist, liberal, anarchist, populist, and agrarianist movements. Over time the Revolution...

 and a room dedicated to the indigenous peoples of the Sierra Gorda.

Another building that faces the main square is the former Melchor Ocampo School, which was the first in the municipality. Today, it is the home of the municipal cultural center, which hosts exhibitions, and a number of government offices. The municipal post office is located on a side of the mission church, on a building that was part of the mission complex. During the Reform War, this building held General Mariano Escobedo
Mariano Escobedo
Mariano Escobedo was a Mexican Army general and former Governor of Nuevo León.He was born on January 16, 1826 in Galeana, Nuevo León. He fought during the Mexican American War in the army with the rank of lieutenant...

 prisoner.

There is a crafts center called the Casa de las artesanías. It exhibits and sells various crafts from Jalpan and surrounding municipalities such as those made of palm fronds, ceramics, pine needles and wood. It also includes food items such as fruit preserves, guava candies, fruit liquors, honey and regionally produced coffee.

Near the town are the ruins of the former Hacienda del Rayo.

One dish of the area is cecina serrana, which is dried beef marinated in sour orange and salt. Another is a “zacahuilt,” which is an extremely large tamale
Tamale
A tamale — or more correctly tamal — is a traditional Latin American dish made of masa , which is steamed or boiled in a leaf wrapper. The wrapping is discarded before eating...

 made with corn, various chili peppers and pork or chicken. It is wrapped in a banana leaf and cooked all night in an oven. River shrimp called acamayas are another specialty and are prepared in various forms. Revoltillo are eggs cooked on a comal
Comal (cookware)
A comal is a smooth, flat griddle typically used in Mexico to cook tortillas, toast spices, sear meat, and generally prepare food. Similar cookware is called a budare in South America. Some comals are concave and made of "barro" . These are still made and used by the indigenous peoples of Mexico...

 with a sauce made from “coyol” which is similar to tomatoes. Atole
Atole
Atole is a traditional masa-based Mexican and Central American hot drink. Chocolate atole is known as champurrado or atole...

 is flavored with sunflower seeds, small guava
Guava
Guavas are plants in the myrtle family genus Psidium , which contains about 100 species of tropical shrubs and small trees. They are native to Mexico, Central America, and northern South America...

s or piloncillo.

The municipality

Jalpan is the municipal seat and local governing authority for 72 other communities, which together cover a territory of 1185km2. The total population of the municipality is 22,025 (2005), with 8,947 living in the town of Jalpan proper. In addition to the municipal seat, other important communities include Saldiveña, Tancoyol, El Lindero, Valle Verde, Rincon de Pitzquintla and Laguna de Pinzquintla. These communities’ primary economic activities are agriculture and livestock. The best known of these communities is Tancoyol, located 58 km from the town of Jalpan, because it contains the other of the municipality’s two Franciscan missions. Between the two, there are holm oak
Holm Oak
Quercus ilex, the Holm Oak or Holly Oak is a large evergreen oak native to the Mediterranean region. It takes its name from holm, an ancient name for holly...

 forests along the highway, then low deciduous rainforest and on some of the hillsides, tall cactus. Many of the Tancoyol’s cactus are found on an elevation called Cerro Verde, where the climate is hot and dry. The mission church, located in the center, in front of the main plaza. Outside the community, there is an old aqueduct built for the mission. Near Tancoyol is the community of Las Nuevas Flores, which is dominated by the Pame
Pame
The Pame are an indigenous people of central Mexico living in the state of San Luis Potosí. They call themselves Xi'úi. They speak the Pame language, which belongs to the Oto-Pamean group of the Oto-Manguean language family....

 people. One of their main crafts is the making of hats and other objects from palm fronds.

Valle Verde is located in the north of the municipality, very close to the San Luis Potosí border. Its vegetation is forest with houses made of wood or concrete but always in the form of a cabin. San Juan de los Durán is a small village located among dense vegetation. It contains an ecological park by the same name with various cabins.
Just outside of the municipal seat proper there are a number of points of interest. The Mundo Acuático (Aquatic World) recreational park has a pool, water slide, camping area, sports field and restaurant. It is located just outside the town proper on the road to the Jalpan Dam. The Jalpan Dam is about 1.5 km outside of the center of Jalpan. It is surrounded by forest and has clear water. The area has been adapted for mountain biking and ATVs. There are also a number of wildlife species to be seen such as cardinals, pelicans, ibis
Ibis
The ibises are a group of long-legged wading birds in the family Threskiornithidae....

, eagles, turtles and more. Sports fishing is allowed ,with mostly largemouth bass
Largemouth bass
The largemouth bass is a species of black bass in the sunfish family native to North America . It is also known as widemouth bass, bigmouth, black bass, bucketmouth, Potter's fish, Florida bass, Florida largemouth, green bass, green trout, linesides, Oswego bass, southern largemouth...

 and mojarra
Mojarra
The mojarras are a family, Gerreidae, of fishes in the order Perciformes. It has seven genera.Mojarras are a common prey and bait fish in many parts of the Caribbean including the South American Coast and Caribbean islands. These species tend to be difficult to identify in the field and often...

 to be caught. La Playita (Little Beach) is an area along the banks of the Jalpan River which is often used for walks, picnicking and events. It is located about a kilometer outside the town off the main highway.

The municipality is known for ecotourism with many types of climates and environments. The Puente de Dios is a very long cavern through which the river that feeds the Jalpan Dam runs. The cavern is the scene of a local legend called “El Meco Lucas.” El Meco Lucas is said to have lived in the cave in the 1940s and 1950s. He was said to know the cave intimately and would come into town with gold to spend. One day he disappeared and was never seen again; however, it is said that he can still be heard in the cave. The Cueva del Diablo (Devil’s Cave) is named so because it has a history of being associated with the deity appearing in the form of a hen with chicks that attacked passers-by. It is located near the community of Carrizal de los Sánchez. The Cave of the Goddess Cachum is part of the Pame cemetery, located near Tancama. This goddess symbolized the mother of the sun, rain and good harvest. However, her reverence is limited to the retelling of her myths through oral tradition. The interior of the cave contains peculiar shapes and its lighted naturally from the entrance, which reaches the back of the cave.

The municipal government consists of a municipal president, and nine officials called “regidores.” The municipal palace or main government building is located in the town of Jalpan.

Geography and environment

The municipality is located in the north of the state of Querétaro. The municipality borders the municipality of Pinal de Amoles
Pinal de Amoles
Pinal de Amoles is a town and municipality located in the north of the state of Querétaro in central Mexico. It is part of the Sierra Gorda region which stretches over northern Querétaro into Guanajuato, Hidalgo and San Luis Potosí, with 88% of the municipality’s land part of the Sierra Gorda...

, San Joaquín, Landa de Matamoros
Landa de Matamoros
Landa de Matamoros is a town and municipality located in the northwest of the state of Querétaro in central Mexico. It is part of the Sierra Gorda region, which consists of rugged mountains, canyons and wide diversity of flora and fauna, with the municipality's flora representing about 25% of all...

 and Arroyo Seco, with the state of San Luis Potosí
San Luis Potosí
San Luis Potosí officially Estado Libre y Soberano de San Luis Potosí is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 58 municipalities and its capital city is San Luis Potosí....

 to the north and east and the state of Hidalgo on the south. It is the second largest municipality with an extension of 1185km2.

The mountains of the municipality are the southern part of the Sierra Madre Oriental
Sierra Madre Oriental
The Sierra Madre Oriental is a mountain range in northeastern Mexico.-Setting:Spanning the Sierra Madre Oriental runs from Coahuila south through Nuevo León, southwest Tamaulipas, San Luis Potosí, Querétaro, and Hidalgo to northern Puebla, where it joins with the east-west running Eje Volcánico...

, as part of a sub province called the Huasteco Karst. These mountains began as sea bed 140 million years ago with coral reef
Coral reef
Coral reefs are underwater structures made from calcium carbonate secreted by corals. Coral reefs are colonies of tiny living animals found in marine waters that contain few nutrients. Most coral reefs are built from stony corals, which in turn consist of polyps that cluster in groups. The polyps...

s then layers of sand. This sea bed eventually became limestone and other types of rock as the mountains rose from the sea, starting 65 million years ago. This rising of the sea bed has also created the mountains which range in heights from 700 masl to 1500 masl. Between these, there are semi flat area called “intermountain valleys,” many of which contain the municipality’s principle roadways. Its altitudes vary between 200 meters above sea level in the canyon of the Santa María River to 2,440 masl at the peak of the Sierra Grande, located in the south of the territory.

Because of the sedimentary nature of the area’s rock, a phenomenon called karstification is prominent, where limestone dissolves slowly and forms pit caves and deep canyons such as in the Tancoyol valley, San Juan de los Durán, Valle Verde and Zoyapilca. Much of the erosion occurs during the rainy season in arroyo
Arroyo (creek)
An arroyo , a Spanish word translated as brook, and also called a wash is usually a dry creek or stream bed—gulch that temporarily or seasonally fills and flows after sufficient rain. Wadi is a similar term in Africa. In Spain, a rambla has a similar meaning to arroyo.-Types and processes:Arroyos...

s, creating canyons that can be as deep as 600 meters.

There are three main river basins in the municipality, Santa María, Extoraz, Moctezuma
Moctezuma River
-References:*Atlas of Mexico, 1975 .*The Prentice Hall American World Atlas, 1984.*Rand McNally, The New International Atlas, 1993....

, which are all part of the Pánuco River
Pánuco River
The Pánuco River is a river in Mexico that flows from the River Moctezuma in the Valley of Mexico to the Gulf of Mexico.At its source, it serves as a channel for water-drainage for Mexico City. From there, it becomes the state border between Hidalgo and Querétaro as it moves towards San Luis...

 basin, with over 96% of the rainfall directed to the Santa María River. The Jalpan River passes through the municipal seat, and contains the Jalpan Dam, which stores water for the various communities of the municipality. This river unites with the Del Real arroyo then empties into the Santa María. The Santa María and Extoraz rivers form the borders of the municipality with the states of San Luis Potosí and Hidalgo respectively. The Extoraz River separates it from San Joaquín.

The topography is the main determinant of climate within the municipality. The east of the territory has the highest altitudes, with an average rainfall of about 1500 mm per year, with some areas getting as much as 2000. It is one of the wetter zones of the Sierra Gorda because the area inclines toward the Gulf of Mexico
Gulf of Mexico
The Gulf of Mexico is a partially landlocked ocean basin largely surrounded by the North American continent and the island of Cuba. It is bounded on the northeast, north and northwest by the Gulf Coast of the United States, on the southwest and south by Mexico, and on the southeast by Cuba. In...

, allowing moist air to reach it. Average temperatures range from 11 to 15C. Lower altitudes are present in the north in Valle Verde and the upper part of Santa María River Canyon. From here on south the area is drier with rainfall totals ranging from 800 to 500 mm per year. This makes up the majority of the municipality and the largest expanse of semi moist hot lands in the Sierra Gorda. However in the canyons of the Santa María, Moctezuma and Extoraz rivers, the climate is classified as hot and semi dry.

Flora is extremely varied due to the wide range of altitudes and climate conditions in the municipality. Over much of the territory, there are lowland deciduous rainforest with species such as : palo de arco (Lysiloma microphylla), tepehuaje (Lysiloma acapulcensis), guayabillo (Psidium sartorianum), jopoy (Esenbeckia berlandieri), chacas (Bursera lancifolia), aquiches (Guazuma ulmifolia
Guazuma ulmifolia
Guazuma ulmifolia Lam. is also commonly known as guácima, guácimo , tablote, majagua de toro tapaculo, cualote, cambá-acá, as well as many other names. It is a small to medium sized tree normally found in pastures and disturbed forests. This flowering plant from the Malvaceae family grows up to...

), laurel (Phoebe tampicensis), órganos (Neobauxbamia polylopha), as well as various species of orchids and Bromeliaceae
Bromeliaceae
Bromeliaceae is a family of monocot flowering plants of around 3,170 species native mainly to the tropical Americas, with a few species found in the American subtropics and one in tropical west Africa, Pitcairnia feliciana...

. Most of the vegetation loses its leaves during the dry season and regains them during the rainy season. In some canyon areas, leaf loss in the dry season is less.

The east side of the municipality is dominated by temperate ecosystems, especially in the higher altitudes. These areas are dominated by oak
Oak
An oak is a tree or shrub in the genus Quercus , of which about 600 species exist. "Oak" may also appear in the names of species in related genera, notably Lithocarpus...

s, juniper
Juniper
Junipers are coniferous plants in the genus Juniperus of the cypress family Cupressaceae. Depending on taxonomic viewpoint, there are between 50-67 species of juniper, widely distributed throughout the northern hemisphere, from the Arctic, south to tropical Africa in the Old World, and to the...

s, pines, white cedars and other conifers, with some other species such as palm trees and strawberry trees. At the foot of the mountains on the west, there is scrub brush. The northeast of the municipality around the communities of San Juan de los Durán, Valle Verde and La Cercada are dominated by mesophile
Mesophile
A mesophile is an organism that grows best in moderate temperature, neither too hot nor too cold, typically between 25 and 40 °C...

 forests, with has a very high level of biodiversity including a number in danger of extinction.

Wildlife is as diverse as the flora, with species types ranging from those adapted to near arctic to tropical conditions. Six feline species including the jaguar and ocelot are found here, as well as two species of deer and the peccary
Peccary
A peccary is a medium-sized mammal of the family Tayassuidae, or New World Pigs. Peccaries are members of the artiodactyl suborder Suina, as are the pig family and possibly the hippopotamus family...

. Black bear have been sighted as well as porcupines and anteater
Anteater
Anteaters, also known as antbear, are the four mammal species of the suborder Vermilingua commonly known for eating ants and termites. Together with the sloths, they compose the order Pilosa...

s. In addition, there are about 300 species of birds, both year-round and migratory species and a wide variety of reptiles and amphibians.

Demographics

There is a small community of Huastecos in Valle Verde, which has ties to a similar community of Mapatz, just over the border in San Luis Potosí. Most of the Querétaro Sierra Gorda’s population is Pame
Pame
The Pame are an indigenous people of central Mexico living in the state of San Luis Potosí. They call themselves Xi'úi. They speak the Pame language, which belongs to the Oto-Pamean group of the Oto-Manguean language family....

, concentrated in the municipality, especially in the community of Las Nuevas Flores, near Tancoyol, but also in San Juan de los Durán, El Pocito, Las Flores, San Antonio Tancolyol and El Rincón. The total number of Pame in Querétaro is small, at about 200 people, but it has been growing along with Pame communities in nearby San Luis Potosí. However, the Pames of Querétaro are more integrated with the general culture than their counterparts in San Luis Potosí. Only one Querétaro community maintains most of the old traditions, which is Las Nuevas Flores, with primary economic activities including agriculture, the raising of rabbits, goats and sheep and the production of crafts made from palm fronds. Many Pames have migrated out of the area into various parts of Mexico and some to the United States. Despite their small numbers, the group is considered to be important to the cultural identity of the municipality.

The municipality has been experiencing population loss since the middle of the 20th century, with many migrating out to the United States in search of better paying work. From 2000 to 2005, the population has gone from 22,839 to 22,025. Those who still remain in the municipal seat have moved from agriculture to industry or commerce. The only community which has had significant population growth, doubling over the last thirty years, mostly due to the main highway and work related to the Jalpan Dam.

The mission churches

The municipality has two of the five Franciscan missions accredited to Junípero Serra during his evangelization of the Sierra Gorda. These missions were declared a World Heritage Site in 2003. One is located in the town of Jalpan proper and the other is located in the community of Tancoyol. The mission in Jalpan was constructed between 1751 and 1758 and dedicated to the Apostle James, as defender of the faith. It was the first of five missions built to evangelize the area. The main portal is dominated by various forms of plants most local to the region. European elements include images of saints and the Franciscan coat of arms. Native elements include a double headed eagle with a snake as well as an image of the Virgin of Guadalupe .

The facade is elaborately done in stucco and stone work, with ochre of the pilaster
Pilaster
A pilaster is a slightly-projecting column built into or applied to the face of a wall. Most commonly flattened or rectangular in form, pilasters can also take a half-round form or the shape of any type of column, including tortile....

s contrasting with the yellow of many of the decorative details. Much of the detail is vegetative, along with small angels and eagles. On the lowest level of the facade, there are figures of Saint Dominic
Saint Dominic
Saint Dominic , also known as Dominic of Osma, often called Dominic de Guzmán and Domingo Félix de Guzmán was the founder of the Friars Preachers, popularly called the Dominicans or Order of Preachers , a Catholic religious order...

 and Francis of Assisi
Francis of Assisi
Saint Francis of Assisi was an Italian Catholic friar and preacher. He founded the men's Franciscan Order, the women’s Order of St. Clare, and the lay Third Order of Saint Francis. St...

. There is also a small coat of arms with five wounds and the coat of arms of the Franciscan order. Inside the door, there are the images of Saints Peter
Saint Peter
Saint Peter or Simon Peter was an early Christian leader, who is featured prominently in the New Testament Gospels and the Acts of the Apostles. The son of John or of Jonah and from the village of Bethsaida in the province of Galilee, his brother Andrew was also an apostle...

 and Paul. There is also a double-headed Mexican eagle devouring a serpent. On the upper left, there is an image of the Virgin of Guadalupe on the upper left, the Our Lady of the Pillar. These are the virgin images of Mexico and Spain respectively. This statue is said to have been taken by a general at the end of the 19th century. It was replaced by a more modern clock. Inside, the cupola
Cupola
In architecture, a cupola is a small, most-often dome-like, structure on top of a building. Often used to provide a lookout or to admit light and air, it usually crowns a larger roof or dome....

 of the Jalpan mission contains scenes of the appearance of the Virgin of Guadalupe.
The Tancoyol mission is dedicated to Our Lady of Light
Franciscan Missions in the Sierra Gorda
The Franciscan Missions of the Sierra Gorda in the Mexican state of Querétaro were declared a World Heritage Site by the UNESCO in 2003. They are credited to Junípero Serra of the Franciscan Order, who also founded important missions in Alta California....

. It is thought to have been built by Friar Juan Ramos de Lora, who resided in the community between 1760 and 1767. The facade is marked by a rhomboid
Rhomboid
Traditionally, in two-dimensional geometry, a rhomboid is a parallelogram in which adjacent sides are of unequal lengths and angles are oblique.A parallelogram with sides of equal length is a rhombus but not a rhomboid....

 window surrounded by a representation of the cord Franciscans use to tie their habits. The basic theme of the facade is mercy, represented by interventions by the Virgin Mary and various saints. The iconography of this portal is the most elaborate of the five missions. European elements include images of saints such as Peter and Paul and the Franciscan coat of arms. The image of Our Lady of Light has disappeared from the facade, leaving only curtain-like decoration supported by angels and images of Joachem and Saint Anne
Saint Anne
Saint Hanna of David's house and line, was the mother of the Virgin Mary and grandmother of Jesus Christ according to Christian and Islamic tradition. English Anne is derived from Greek rendering of her Hebrew name Hannah...

, along with Saints Peter and Paul. Saint Roch appears to counter plagues. There is also a representation of the stigmata
Stigmata
Stigmata are bodily marks, sores, or sensations of pain in locations corresponding to the crucifixion wounds of Jesus, such as the hands and feet...

 of Francis of Assisi. The main cross at the top represents redemption with the crosses of Calatrava and Jerusalem on either side. Indigenous elements are found in the church’s interior, with an image of a jaguar
Jaguar
The jaguar is a big cat, a feline in the Panthera genus, and is the only Panthera species found in the Americas. The jaguar is the third-largest feline after the tiger and the lion, and the largest in the Western Hemisphere. The jaguar's present range extends from Southern United States and Mexico...

 and a person with Olmec
Olmec
The Olmec were the first major Pre-Columbian civilization in Mexico. They lived in the tropical lowlands of south-central Mexico, in the modern-day states of Veracruz and Tabasco....

 features.

Culture

The feast of the Santo Niño de la Mezclita is the most important in the municipality. This is an image of a child Jesus
Niño Dios of Mexico
The Niño Dios of Mexico is a tradition of venerating the Child Jesus in Mexico which has taken root from the time it was introduced in the 16th century and then syncretized with pre-Hispanic elements to form some unique traditions...

 named after the Mezclita community. The image was brought to the community in 1890 by Antonio Velazques from Guanajuato
Guanajuato
Guanajuato officially Estado Libre y Soberano de Guanajuato is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 46 municipalities and its capital city is Guanajuato....

 and to it many miracles have been attributed. When it was donated, it was received by Father Roman Herrera, who began the annual festival in the Ayutla community. However, disputes over custody of the image forced the local bishop to take the image and give it to Jalpan later on. The festival attracts between 20,000 and 25,000 people from the various communities of the Sierra Gorda. Other religious events include an annual Passion Play
Passion play
A Passion play is a dramatic presentation depicting the Passion of Jesus Christ: his trial, suffering and death. It is a traditional part of Lent in several Christian denominations, particularly in Catholic tradition....

 during Holy Week
Holy Week
Holy Week in Christianity is the last week of Lent and the week before Easter...

, Day of the Holy Cross on May 3, Feast of the Apostle James on 25 July and Day of the Dead
Day of the Dead
Day of the Dead is a Mexican holiday celebrated throughout Mexico and around the world in many cultures. The holiday focuses on gatherings of family and friends to pray for and remember friends and family members who have died. It is particularly celebrated in Mexico, where it attains the quality...

. For the last event, there is a monumental altar to the dead erected on a small plaza in the town of Jalpan.

There are several important secular events as well. The Feria Regional Serrana takes place each year in April and includes various artistic, cultural and sports events, including a fishing tournament. The Convivio de la Amistad takes place on May 1 on the banks of the Jalpan River in an area known as the Playita (Little Beach). The event is a very large potluck where families share food they brought. This usually begins after May 1 Labor Day events. Earth Day
Earth Day
Earth Day is a day that is intended to inspire awareness and appreciation for the Earth's natural environment. The name and concept of Earth Day was allegedly pioneered by John McConnell in 1969 at a UNESCO Conference in San Francisco. The first Proclamation of Earth Day was by San Francisco, the...

 (Fiesta de la Tierra) takes place in June, sponsored by the Grupo Ecológico Sierra Gorda. This event is principally for children to promote the importance of conservation efforts.

Huapango
Huapango
Huapango is a corruption of the Nahuatl word huapanco that textually means on top of the wood platform according to the dictionary of the Real Academia Española . Today huapango refers to a musical style that originated in and is played throughout the La Huasteca region in Mexico...

 is the dominant traditional musical form, with two variations: huapango arribeño and huapango huasteco (son huasteco). The first is in process of disappearing because of migration of many rural residents and the urbanization of others. Huapango huasteco remains popular, especially in recent years with the emergence of youth trios dedicated to the music. It is most often played during traditional events such as religious feasts, Independence Day and the Christmas holidays.

Many have become dependent on remittances sent from the United States from relatives. Many who work in the US return at the end of the year for the Christmas holidays. These people are called “norteños” (northerners) and are celebrated on 28 December called “El Día del Paisano” (Day of the Countryman). The festival has a number of events including the coronation of the Paisano queen, a mass, a pickup truck parade decorated with symbols of the US and the Sierra Gorda area and a charreada event called El Jalpense. At night there is a dance with live music. The event attracts about 5,000 people per year and covered by television. Originally, the event was purely for Jalpan, but it has grown to include participants from surrounding municipalities. In 2010, over one hundred pick up trucks participated in the annual parade for Día del Paisano. Their owners raffled off 1,850 US dollars in cash. During the parade, the visiting “paisanos” show off their pickup trucks bought in the U.S. competing for the best and most luxurious.

Economy and tourism

The most important natural resource of the area is the forests, with commercial species such as pines and oaks. About 15,441 hectares of the total municipal territory of 329,020 is used for agriculture and 9,872 are used for forestry. Just under 29% of the working population is dedicated to agriculture, livestock and forestry. Only 650 hectares of agricultural fields are irrigated, with the rest worked only during the rainy season. The Tancoyol area has the most important agricultural production with beans, corn, chickpea
Chickpea
The chickpea is a legume of the family Fabaceae, subfamily Faboideae...

s, cardamom
Cardamom
Cardamom refers to several plants of the genera Elettaria and Amomum in the ginger family Zingiberaceae. Both genera are native to India and Bhutan; they are recognised by their small seed pod, triangular in cross-section and spindle-shaped, with a thin papery outer shell and small black seeds...

, tomatoes, chili pepper
Chili pepper
Chili pepper is the fruit of plants from the genus Capsicum, members of the nightshade family, Solanaceae. The term in British English and in Australia, New Zealand, India, Malaysia and other Asian countries is just chilli without pepper.Chili peppers originated in the Americas...

s and watermelon. Livestock production is most important near the municipal seat, with cattle, pigs, sheep, goats and horses, along with domestic fowl. Another product form Rincon de Tancoyol is honey which considered some of the best produced in Mexico. It is commercialized under the name of “Miel Xi’Oi Teneek” and much is exported to Europe. Coffee is grown on certain mountainsides in the municipality and has a distinctive aroma.

About 17 % to industry, mining and construction. Industry is mostly limited to handcrafts and food products in small family owned workshops. Ceramics are primarily produced in Soledad de Guadalupe by a cooperative of women. Their products include cups, plates, vases, glasses for tequila, jars for salsa, sugar and more. The pieces are molded by hand, fired than painted by hand as well. ( In Las Nuevas Flores, various Pame
Pame
The Pame are an indigenous people of central Mexico living in the state of San Luis Potosí. They call themselves Xi'úi. They speak the Pame language, which belongs to the Oto-Pamean group of the Oto-Manguean language family....

 families make various crafts with palm frongs such as fruit baskets, flower vases, fans and more. These products are sold in outlets in Tancoyol and Jalpan as well as in the Museum of the Sierra Gorda. Leather items are mostly produced by the El Gavilán workshop in el Rincón de Tancoyol decorated with silver thread, stamped by other means. Articles include knife sheaths, carriers for cell phones, key chains, wallets, belts and more. The El Exilio Ranch is in the Acatitlan del Río community and makes a liquor and a sweet pate called ate from guava
Guava
Guavas are plants in the myrtle family genus Psidium , which contains about 100 species of tropical shrubs and small trees. They are native to Mexico, Central America, and northern South America...

 fruit. The fruit is grown locally and the products are made by the family that owns the ranch. A number of families in Tilaco produce coffee liquor and traditional pastries and cakes. A large percentage of women are officially classified as homemakers.

Commerce is the growing sector of the economy, with 193 registered businesses, five tianguis
Tianguis
A tianguis is an open air market or bazaar that is traditionally held on certain market days in a town or city neighborhood in Mexico and Central America. This bazaar tradition has its roots well into the pre-Hispanic period and continues in many cases essentially unchanged into the present day....

 and two public markets
Traditional fixed markets in Mexico
Traditional fixed markets in Mexico go by a variety of names such as "mercados públicos" , "mercados municipales" or even more often simply "mercados"...

. About 43% are employed in commerce and services, including tourism. Tourism has become the most important economic alternative for the municipality. The municipality received around 70,000 visitors in 2009, making it an important tourist attraction for the state. The number of visitors is expected to have increased for 2010 and continue to increase for 2011 for the Sierra Gorda given the interest in ecotourism
Ecotourism
Ecotourism is a form of tourism visiting fragile, pristine, and usually protected areas, intended as a low impact and often small scale alternative to standard commercial tourism...

. While the municipality attracts visitors from all age groups, the focus is on younger visitors, as these are more likely to be interested in ecotourism. The main ecotourist attractions include waterfalls, rivers and the Jalpan Dam. Most visitors come from Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

 and the state of Querétaro. Jalpan de Serra became a Pueblo Mágico
Pueblo Mágico
The Programa Pueblos Mágicos is an initiative led by Mexico's Secretariat of Tourism , in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a "magical" experience – by reason of their natural beauty, cultural riches, or...

 in 2010 for its “traditions, warmth, humility, historical valued and human quality.” The Secretary of Tourism for Mexico, Gloria Guevara Manzo, indicated that the municipality has great potential not only for its natural attractions, but for its cultural ones as well. The naming means that the community is eligible for federal assistance to improve the town’s infrastructure, especially the burying of electric and other cables.

The Tancama archeological zone is located in the community of the same name, thirteen km from Jalpan. It is a site belonging to the Huasteca culture and dates from between 200 and 900 CE.

The community of Acatitlán del Río is six km from Jalpan de Serra and contains the “La Casita Ecológica” (The Little Ecological House). This is a cabin next to an arroyo among gardens and mango orchards. The area is best for observing butterflies, hiking and mountain biking. The cabin accommodates up to four people.

Valle Verde’s environment is one of the best conserved parts of the municipality. The main crafts producer in the community is the Soledad de Guadalupe ceramics cooperative. There is also the ecological water park called the Ojo de Agua de San Juan de los Durán and the Cueva del Agua. These areas have cabins, camping, ecological education, bicycles and horses for rent and a pool filled with water from a local spring.

The large numbers of people who send money to the area and bring money with them during the Christmas holidays has “dollarized” the local economy. This currency is accepted in a number of businesses. It is estimated that about 18.2 million dollars each year comes into the area from the U.S.

History

The name comes from Nahuatl and means “place over sand.” In 1976, the appendix “de Serra” was added to honor missionary Junípero Serra
Junípero Serra
Blessed Junípero Serra, O.F.M., , known as Fra Juníper Serra in Catalan, his mother tongue was a Majorcan Franciscan friar who founded the mission chain in Alta California of the Las Californias Province in New Spain—present day California, United States. Fr...

. The coat of arms for the city contains symbols of its history from its founding as a Franciscan mission in 1744 by Captain José de Escandón
José de Escandón
José de Escandón y Helguera, 1st Count of Sierra Gorda was a Spanish Indian-fighter in New Spain and the founder and first governor of the colony of Nuevo Santander, which extended from the Pánuco River in the modern-day Mexican state of Veracruz to the Guadalupe River in...

. There are four elements: “idolatry” represented by the goddess Cachúm in stone, the conquest and evangelism represented by a sword and crossed arms, the mixing of the two races represented by a double headed eagle eating a snake and the fourth represents the Jalpan and Tancoyol missions.

The first settlements in the area were founded between 1700 and 1000 C in the small valleys of the Sierra Gorda
Sierra Gorda
The Sierra Gorda is an ecological region centered on the northern third of the state of Querétaro and extending into the neighboring states of Guanajuato, Hidalgo and San Luis Potosí...

 by people linked to Olmec
Olmec
The Olmec were the first major Pre-Columbian civilization in Mexico. They lived in the tropical lowlands of south-central Mexico, in the modern-day states of Veracruz and Tabasco....

 areas. Afterwards, groups from the Teotihuacan
Teotihuacan
Teotihuacan – also written Teotihuacán, with a Spanish orthographic accent on the last syllable – is an enormous archaeological site in the Basin of Mexico, just 30 miles northeast of Mexico City, containing some of the largest pyramidal structures built in the pre-Columbian Americas...

, Toltec
Toltec
The Toltec culture is an archaeological Mesoamerican culture that dominated a state centered in Tula, Hidalgo in the early post-classic period of Mesoamerican chronology...

, Huasteca and Totonac
Totonac
The Totonac people resided in the eastern coastal and mountainous regions of Mexico at the time of the Spanish arrival in 1519. Today they reside in the states of Veracruz, Puebla, and Hidalgo. They are one of the possible builders of the Pre-Columbian city of El Tajín, and further maintained...

 cultures would settle in various parts as well. Jalpan is in the center of the Sierra Gorda, a region situated between the sedentary agricultural and mining cultures and the hunter-gatherer cultures to the north. The strongest cultural influences in the area during the Pre Classic period
Mesoamerican chronology
Mesoamerican chronology divides the history of pre-Columbian Mesoamerica into several periods: the Paleo-Indian , the Archaic , the Preclassic , the Classic , and the Postclassic...

 were Olmec, Teotihuacan and Huasteca, with major settlements to the south of the Jalpan area. Huasteca influence since that time has been strongest in the very north of Querétaro, where Jalpan is, although relatively few of the ethnicity have lived in the area. This is because of trade routes, especially along the Pánuco
Pánuco River
The Pánuco River is a river in Mexico that flows from the River Moctezuma in the Valley of Mexico to the Gulf of Mexico.At its source, it serves as a channel for water-drainage for Mexico City. From there, it becomes the state border between Hidalgo and Querétaro as it moves towards San Luis...

 and Moctezuma River
Moctezuma River
-References:*Atlas of Mexico, 1975 .*The Prentice Hall American World Atlas, 1984.*Rand McNally, The New International Atlas, 1993....

s. In the first millennium, Nahua tribes invaded the area, with artifacts such as “El adolecente Jalpanse” dated to between 600 and 1000 CE. However, many of these artifacts still show significant Huasteca influence.

By the late Post classic, the climate had dried to the point that much agriculture was no longer possible and many migrated out of the region. At the beginning of the 13th century, groups from the north, mostly Chichimeca
Chichimeca
Chichimeca was the name that the Nahua peoples of Mexico generically applied to a wide range of semi-nomadic peoples who inhabited the north of modern-day Mexico and southwestern United States, and carried the same sense as the European term "barbarian"...

s: Pame
Pame
The Pame are an indigenous people of central Mexico living in the state of San Luis Potosí. They call themselves Xi'úi. They speak the Pame language, which belongs to the Oto-Pamean group of the Oto-Manguean language family....

s, Jonaz
Chichimeca Jonaz
The Chichimeca Jonaz are a group of indigenous people living in Guanajuato and San Luis Potosí. In Guanajuato State the Chichimeca Jonaz people live in a community of San Luis de la Paz municipality. The settlement is 2,070 m above sea level...

 and Ximpeces moved in en masse into the Sierra Gorda area, practicing hunting and gathering to sustain themselves. The Pames and Ximpeces also adapted gradually to village life and lived peacefully with neighboring cultures. Others, such as the Jonaz, never modified their warrior and hunter culture. They used the canyons and rough terrain of the area to launch attacks against more sedentary peoples nearby.

Around 1400, the P’urhépecha made incursions into the Sierra Gorda area after dominating the south of Querétaro somewhat, but never took control of the north. Tribes from the Sierra Gorda and north pushed the P’urhépecha south and west into the south of Guanajuato and to the Lerma River
Lerma River
The Lerma Santiago River is Mexico's second longest river. It is a river in west-central Mexico that begins in Mexican Plateau at an altitude over above sea level, and ends where it empties into Lake Chapala, Mexico's largest lake, near Guadalajara, Jalisco...

 area. The Aztec
Aztec
The Aztec people were certain ethnic groups of central Mexico, particularly those groups who spoke the Nahuatl language and who dominated large parts of Mesoamerica in the 14th, 15th and 16th centuries, a period referred to as the late post-classic period in Mesoamerican chronology.Aztec is the...

s had better luck, nominally turning the Jalpan area into a tributary state under Moctezuma Ilhuicamina .

In 1527, Nuño de Guzmán conquered the Oxtipa dominion, to which Jalpan belonged. However, the Spanish did not take possession, due to the fierce opposition encountered, especially from the Chichimeca Jonaz. From then to the mid 18th century, there were various attempts to evangelize the Sierra Gorda area, including Jalpan by the Augustinians
Augustinians
The term Augustinians, named after Saint Augustine of Hippo , applies to two separate and unrelated types of Catholic religious orders:...

 and Franciscans, but with little to no success. At the same time, there were military excursions, including the establishments of forts at Jalpan and in other places.

Pressure on the colonial government to take control of the area intensified as the need for secure links to Zacatecas and other mining areas as well as a buffer zone against the new French colony of Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...

 . José de Escandón was sent to pacify the area in 1740, which culminated in the defeat of the Jonaz at the Battle of Media Luna in 1749. This military action allowed for the permanent establishment of mission in the heart of the Sierra Gorda. In 1744, friar Pedro Pérez de Mezquía founded the Jalpan mission. It would be the first of five major missions of the area. The mission’s founding was bolstered by the locating of 54 indigenous families to the area from the city of Querétaro. In 1750, Junípero Serra
Junípero Serra
Blessed Junípero Serra, O.F.M., , known as Fra Juníper Serra in Catalan, his mother tongue was a Majorcan Franciscan friar who founded the mission chain in Alta California of the Las Californias Province in New Spain—present day California, United States. Fr...

 arrived to the Jalpan mission and worked with Francisco Palou to convert and teach new economic strategies to the indigenous peoples. Serra would be credited with the successful evangelization of the Sierra Gorda.

The mission is Mexican Baroque
Baroque architecture
Baroque architecture is a term used to describe the building style of the Baroque era, begun in late sixteenth century Italy, that took the Roman vocabulary of Renaissance architecture and used it in a new rhetorical and theatrical fashion, often to express the triumph of the Catholic Church and...

 with significant indigenous influence. It was constructed over a span of seven years and functioned as a hospital, dining hall and training center as well as a mission. The mission allowed the early development of economic activities such as agriculture, livestock and mining to groups other than the Pames, especially in a location called El Saucillo. The conquest of the Sierra Gorda would be the start of the domination of what is now the north of Mexico and into what is now the southwest United States, as the colonial government saw the importance of the region for economic development as well as a military buffer zone against the French and English.

During the Mexican War of Independence
Mexican War of Independence
The Mexican War of Independence was an armed conflict between the people of Mexico and the Spanish colonial authorities which started on 16 September 1810. The movement, which became known as the Mexican War of Independence, was led by Mexican-born Spaniards, Mestizos and Amerindians who sought...

, an insurgent group under Captain Elosúa formed, which was defeated by the royalist army in 1819, burning houses and storage facilities in the town, leaving it in ruins.

In 1880, the first highway leading to the area was built connecting Jalpan to the state capital. This spurred economic development. In 1904, the governor of Querétaro, Francisco González de Cosío officially named Jalpan a city as it has telephone, telegraph and some electrical services as well as a sugar cane mill.

In 1910, a group called Club Aquiles Serdán was formed under Policarpo Olvera. Others, such as Coronel De la Peña, Conrado Hernandez and Malo Juvera fought against the Victoriano Huerta
Victoriano Huerta
José Victoriano Huerta Márquez was a Mexican military officer and president of Mexico. Huerta's supporters were known as Huertistas during the Mexican Revolution...

 regime in 1913. There were also various military actions headed by Lucio Olvera between 1914 and 1924.

In the early 1930s, there was a political struggle between Rómulo Vega from Jalpan and General Porfirio Rubio de Agua Zarca for dominance in the region.

Between 1962 and 1970, a paved highway connecting Jalpan and the city of Querétaro was built. In addition a number of secondary roads, bridges, more electrical infrastructure and water services were constructed.

Between 1980 and 1985, the Jalpan mission, along with the four others underwent restoration. This work and more would eventually lead to the mission churches being declared a World Heritage Site
World Heritage Site
A UNESCO World Heritage Site is a place that is listed by the UNESCO as of special cultural or physical significance...

 in 2003, at a ceremony at the mission in Jalpan by local, state and UNESCO
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations...

 officials.

In 2003, the Universidad Autónoma de Querétaro inaugurated the Jalpan Campus. The Universidad Tecnológica de San Juan del Río opened a campus the same year.The city gained a second tier profesional soccer team in 2004.

Since the mid 20th century, the municipality has been losing population due to lack of economic opportunities. So many have left the Sierra Gorda to work in the U.S. that schools have closed for the lack of students. This loss of students has been most noticeable at the primary school level.

Education

The municipality has 25 preschool programs, 70 primary schools and nine middle schools. There is also a center for students with learning disabilities. There is one technical high school called COBAQ, which serves an average of 650 students. The Escuela Normal (Teachers’ College) del Estado de Querétaro has a campus in Jalpan with specialites in Social Sciences and Spanish. There are various universities with campuses in the municipality including Centro de Educación Superior Tecnológica del Estado de Querétaro (CESTEQ), Universidad de San Juan del Río and Universidad Autónoma de Querétaro, offering degrees in Eco-tourism, computer science, accounting, law and nursing. There is also one public library in the municipal seat, with a collection of about 5,000 books.
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