James Jordan (publicist)
Encyclopedia
James J. Jordan, Jr. was an American
ad-man and slogan
eer.
He is best known for his work at the BBDO
advertising agency
, coining such slogans as "Us Tareyton smokers would rather fight than switch!
", "Wisk
beats ring around the collar", and "Shaefer is the one beer to have when you're having more than one." As Creative Director at BBDO, he oversaw major campaigns for Pepsi, Burger King ("Have it Your Way"), Pillsbury and Campbell Soup. In 1976, he left BBDO to start his own agency, James Jordan, Inc. He later merged his agency with Case & Krone to form Jordan, Case and McGrath, a full-service agency that grew during the 1980's to $500 million in billings. (JCM eventually became JMC&T--Jordan, McGrath, Case & Taylor.) Other slogans penned by Jordan include the following: "Delta is ready when you are." "You're not fully clean unless your Zest-fully clean!" "Soup so Chunky, you'll be tempted to use a fork. But use a spoon--you'll want to get every drop." "If they could just stay little 'til their Carter's wear out." "Quaker Oats. It's the right thing to do."
A graduate of Amherst College
, he would later serve on its board of trustees. He died of a heart attack
while snorkeling
in the Virgin Islands
, aged 73. He was survived by his wife of 46 years, the former Mary Helen Cronin, and his seven children. He also currently has 17 grandchildren. He was an avid baseball fan who attended as many of his grandchildren's sports games as possible.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
ad-man and slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
eer.
He is best known for his work at the BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
, coining such slogans as "Us Tareyton smokers would rather fight than switch!
Us Tareyton smokers would rather fight than switch!
"Us Tareyton smokers would rather fight than switch!" is an enduring slogan which appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company's most visible ad campaign in the 1960s and 1970s.-Beginnings:The slogan...
", "Wisk
Wisk
Wisk is the name of a laundry detergent sold in the United States manufactured by Sun Products.Wisk was launched in 1956 as the first liquid laundry detergent...
beats ring around the collar", and "Shaefer is the one beer to have when you're having more than one." As Creative Director at BBDO, he oversaw major campaigns for Pepsi, Burger King ("Have it Your Way"), Pillsbury and Campbell Soup. In 1976, he left BBDO to start his own agency, James Jordan, Inc. He later merged his agency with Case & Krone to form Jordan, Case and McGrath, a full-service agency that grew during the 1980's to $500 million in billings. (JCM eventually became JMC&T--Jordan, McGrath, Case & Taylor.) Other slogans penned by Jordan include the following: "Delta is ready when you are." "You're not fully clean unless your Zest-fully clean!" "Soup so Chunky, you'll be tempted to use a fork. But use a spoon--you'll want to get every drop." "If they could just stay little 'til their Carter's wear out." "Quaker Oats. It's the right thing to do."
A graduate of Amherst College
Amherst College
Amherst College is a private liberal arts college located in Amherst, Massachusetts, United States. Amherst is an exclusively undergraduate four-year institution and enrolled 1,744 students in the fall of 2009...
, he would later serve on its board of trustees. He died of a heart attack
Myocardial infarction
Myocardial infarction or acute myocardial infarction , commonly known as a heart attack, results from the interruption of blood supply to a part of the heart, causing heart cells to die...
while snorkeling
Snorkeling
Snorkeling is the practice of swimming on or through a body of water while equipped with a diving mask, a shaped tube called a snorkel, and usually swimfins. In cooler waters, a wetsuit may also be worn...
in the Virgin Islands
Virgin Islands
The Virgin Islands are the western island group of the Leeward Islands, which are the northern part of the Lesser Antilles, which form the border between the Caribbean Sea and the Atlantic Ocean...
, aged 73. He was survived by his wife of 46 years, the former Mary Helen Cronin, and his seven children. He also currently has 17 grandchildren. He was an avid baseball fan who attended as many of his grandchildren's sports games as possible.