Jason Goldwatch
Encyclopedia
Jason Goldwatch is an American music video director
and commercial director
who is a Co-Founder and Executive Creative Director of Decon
, a creative agency and record label
based in New York. He is best known for his work with Kid Cudi
, Pharrell Williams
, Linkin Park
, Evidence, and Dilated Peoples
. Goldwatch has also partnered with The Alchemist
for the experimental performance art group Media Muerte.
. He worked at a several production companies (including Satellite Films, where he was recruited by Spike Jonze
) before touring with Dilated Peoples
as their videographer. In 2000, he partnered with Peter Bittenbender
on One Big Trip, which led to their founding of Decon in 2002. One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name.
Music video director
A music video director is driven by a given music track. These are called music videos and are then used as promotional tools for popular music singles...
and commercial director
Commercial director
A commercial director is a someone who specializes in creating visual advertising. These are called commercials and are then used as promotional tools for a client's product....
who is a Co-Founder and Executive Creative Director of Decon
Decon
Decon is a New York based idea shop / production company / record label. Its in-house label represents hip-hop and contemporary R&B artists including Jay Electronica, Nneka, 88-Keys, RJD2, the Alchemist, Freddie Gibbs, Goapele, and Aceyalone....
, a creative agency and record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
based in New York. He is best known for his work with Kid Cudi
Kid Cudi
Scott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...
, Pharrell Williams
Pharrell Williams
Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...
, Linkin Park
Linkin Park
Linkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...
, Evidence, and Dilated Peoples
Dilated Peoples
Dilated Peoples is an American hip hop group from Los Angeles, California. The group achieved notability in the underground hip hop community, although they have had little mainstream success in the US, with the exception of the song "This Way," a 2004 collaboration with Kanye West and Xzibit...
. Goldwatch has also partnered with The Alchemist
The Alchemist (producer)
Alan Daniel Maman , better known as The Alchemist, is an American hip hop producer, DJ and rapper. He hails from Beverly Hills, California...
for the experimental performance art group Media Muerte.
Background
Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal ArtsCalifornia Institute of the Arts
The California Institute of the Arts, commonly referred to as CalArts, is located in Valencia, in Los Angeles County, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the United States created specifically for students of both the visual and the...
. He worked at a several production companies (including Satellite Films, where he was recruited by Spike Jonze
Spike Jonze
Spike Jonze is an American director, producer and actor, whose work includes music videos, commercials, film and television...
) before touring with Dilated Peoples
Dilated Peoples
Dilated Peoples is an American hip hop group from Los Angeles, California. The group achieved notability in the underground hip hop community, although they have had little mainstream success in the US, with the exception of the song "This Way," a 2004 collaboration with Kanye West and Xzibit...
as their videographer. In 2000, he partnered with Peter Bittenbender
Peter Bittenbender
Peter Bittenbender is an American creative executive and co-founder of Decon a New York-based idea shop, production company and record label...
on One Big Trip, which led to their founding of Decon in 2002. One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name.
Music videos
- EvidenceEvidenceEvidence in its broadest sense includes everything that is used to determine or demonstrate the truth of an assertion. Giving or procuring evidence is the process of using those things that are either presumed to be true, or were themselves proven via evidence, to demonstrate an assertion's truth...
- "Mr Slow Flow" - EvidenceEvidenceEvidence in its broadest sense includes everything that is used to determine or demonstrate the truth of an assertion. Giving or procuring evidence is the process of using those things that are either presumed to be true, or were themselves proven via evidence, to demonstrate an assertion's truth...
- "To Be Continued.." - EvidenceEvidenceEvidence in its broadest sense includes everything that is used to determine or demonstrate the truth of an assertion. Giving or procuring evidence is the process of using those things that are either presumed to be true, or were themselves proven via evidence, to demonstrate an assertion's truth...
- "For Whom The Bell Tolls" - The RootsThe RootsThe Roots is an American hip hop/neo soul band formed in 1987 by Tariq "Black Thought" Trotter and Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania. They are famed for beginning with a jazzy, eclectic approach to hip hop which still includes live instrumentals...
- "Dear God 2.0" - AceyaloneAceyaloneEddie Hayes, better known by his stage name Aceyalone, is an American rapper.He is a founding member of the Freestyle Fellowship. Apart from his role in Freestyle Fellowship, Aceyalone is also a member of Haiku D'Etat and The A-Team , and he is a co-founder of Project Blowed.After releasing a...
- "I Think" - Dilated PeoplesDilated PeoplesDilated Peoples is an American hip hop group from Los Angeles, California. The group achieved notability in the underground hip hop community, although they have had little mainstream success in the US, with the exception of the song "This Way," a 2004 collaboration with Kanye West and Xzibit...
- "Work the Angels" - HieroglyphicsHieroglyphics (band)Hieroglyphics, also known as the Hieroglyphics Crew and Hiero, are an American underground hip hop collective based in Oakland, California. The collective was founded in the early-1990s by rapper Del tha Funkee Homosapien...
- "Soweto" - Linkin ParkLinkin ParkLinkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...
- "Enth E Nd" - Damian MarleyDamian MarleyDamian "Jr. Gong" Marley is a Jamaican reggae artist who has won three Grammy awards. Damian is the youngest son of Bob Marley....
- "One Loaf, of Bread" - Jay-ZJay-ZShawn Corey Carter , better known by his stage name Jay-Z, is an American rapper, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2010...
- "Pray" - 88-Keys feat. Kanye WestKanye WestKanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...
- "Stay Up! (Viagra)" - Jay ElectronicaJay ElectronicaTimothy Elpadaro Thedford , better known by his stage name Jay Electronica, is an American hip hop recording artist and record producer...
- "Exhibit A" - The AlchemistThe Alchemist (producer)Alan Daniel Maman , better known as The Alchemist, is an American hip hop producer, DJ and rapper. He hails from Beverly Hills, California...
- "Smile" - Chali 2naChali 2naCharles Stewart , better known as Chali 2na is an American rapper and hip hop artist, formerly associated with the groups Jurassic 5 and Ozomatli.-Early life:...
feat. Beenie ManBeenie ManAnthony Moses Davis , better known by his stage name Beenie Man, is a Grammy award winning Jamaican reggae artist. He is the self-proclaimed "King of the Dancehall".-Biography:...
- "International" - Kid CudiKid CudiScott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...
- "Soundtrack 2 My Life" - Kid CudiKid CudiScott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...
- "CudderisBack" - Kid CudiKid CudiScott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...
- "Erase MeErase Me"Erase Me" is a song by American hip hop rock artist Kid Cudi released as the first official single from Kid Cudi's album Man on the Moon II: The Legend of Mr. Rager. With a guest performance by Kanye West, the song debuted on a Cleveland radio station June 30, 2010 and was officially released to...
" - Dilated PeoplesDilated PeoplesDilated Peoples is an American hip hop group from Los Angeles, California. The group achieved notability in the underground hip hop community, although they have had little mainstream success in the US, with the exception of the song "This Way," a 2004 collaboration with Kanye West and Xzibit...
- "Worst Comes to Worst" - LudacrisLudacrisChristopher Brian Bridges , better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings...
- "Blueberry Yum Yum" - Common & Sadat XSadat XSadat X is an American rapper, most famed as a member of Alternative hip hop group Brand Nubian. Originally known as Derek X, Sadat takes his name from former Egyptian president Anwar Sadat....
feat. Talib KweliTalib KweliTalib Kweli Greene , better known as Talib Kweli, is an American hip-hop artist and poet from Brooklyn, New York. His first name in Arabic means "student" or "seeker" ; his in Swahili means "true"...
- "1999" - Jim JonesJim Jones (rapper)Joseph Guillermo Jones II , better known by his stage name Jim Jones, is an American rapper and original member of The Diplomats, also known as Dipset. He is Co-CEO of Diplomat Records...
- "Blow Your Smoke" (featuring RellRellGerrell Gaddis , known by his stage name Rell, is an American R&B singer. He was the first male R&B singer signed to Roc-A-Fella Records, where he recorded with artists such as Kanye West, Jay-Z, Consequence, and Young Gunz....
) - Pusha TPusha TTerrence Thornton better known by his stage name Pusha T is an American recording artist, occasional actor and one half of the critically acclaimed hip hop duo Clipse. He is also the co-founder and co-chief executive officer of Re-Up Records along with his brother Gene 'Malice' Thornton...
Ft. Tyler, The CreatorTyler, the CreatorTyler Okonma , better known by his stage name Tyler, The Creator, is an American rapper, record producer, music video director, actor, graphic artist and fashion designer from Los Angeles, currently signed to English independent record label XL Recordings and his own record label, Odd Future...
- "Trouble On My Mind" - NasNasNasir bin Olu Dara Jones, who performs under the name Nas , formerly Nasty Nas, is an American rapper and actor. He is regarded as one of the most important figures in hip hop and one of the most skilled and influential rappers of all-time...
- "Nasty"
Commercials
- MicrosoftMicrosoftMicrosoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
ZuneZuneZune is a digital media brand owned by Microsoft which includes a line of portable media players, a digital media player software for Windows machines, a music subscription service known as a 'Zune Music Pass', music and video streaming for the Xbox 360 via the Zune Software, music, TV and movie...
campaign - TevaTevaCompanies commonly known as Teva include:*Teva Pharmaceutical Industries, Ltd.*Teva Naot*Teva sport sandals*Teva Learning Center...
- "The Naturist" and "Teva Life Agents" - Sony EricssonSony EricssonSony Ericsson Mobile Communications AB is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones....
- "Girl What's Up?" - ShakiraShakiraShakira Isabel Mebarak Ripoll , known professionally as Shakira , is a Colombian singer who emerged in the music scene of Colombia and Latin America in the early 1990s...
- "She WolfShe Wolf (album)She Wolf is the sixth studio album by Colombian singer-songwriter Shakira, first released on October 9, 2009 through Epic Records and Sony Music Latin. The album sees Shakira shift from Latin pop and pop rock to electropop while also exploring dancehall...
" online video campaign - Kübler AbsintheKübler AbsintheKübler Absinthe Superieure is a brand of absinthe, distilled in the Val-de-Travers region of Switzerland also known as the birthplace of absinthe'. Kübler Absinthe was first produced in 1863 and was the first brand to be sold legally in Switzerland after the national ban on absinthe was lifted in...
online campaign - EminemEminemMarshall Bruce Mathers III , better known by his stage name Eminem or his alter ego Slim Shady, is an American rapper, record producer, songwriter and actor. Eminem's popularity brought his group project, D12, to mainstream recognition...
- "Relapse" web shorts
Feature length
- ”A Billion Bucks” (2010) – Documentary about Young BuckYoung BuckDavid Darnell Brown , also known as Young Buck, is an American Southern rapper. Buck is a former member of the New York City Hip-Hop group G-Unit, also a former artist of G-Unit Records as of Nov 26, 2011...
- Forthcoming Jay Electronica Documentary (2010)
- "A Million in the Morning" (2010)
- "Dilated Peoples: The Release Party" (2007)
- "Ice Cream: Vol. 1" (2006)
- ”Revenge of the Robots” (2003) – Def Jux documentary
- "The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi