Jason Vale
Encyclopedia
Jason Vale is an author
, motivational speaker
, and lifestyle coach.
, alcohol
, and junk food
and a chronic sufferer of psoriasis
, eczema
, and hay fever
. Vale claims he was then influenced by early juicing pioneer Norman Walker
and began juicing
to improve his health. In his book Slim 4 Life, Vale states that he lost weight, gave up smoking and drinking, and stopped eating junk food by changing his mindset to his addictions. Vale claims that as a result of daily juicing he lost four stone and is now free of his skin conditions and hay fever. Jason became a trainer for Allen Carr
(the now deceased author of The Easy Way to Stop Smoking) and set up a clinic in Birmingham, UK.
With the launch of his first published book in 2001 as the self-titled Juice Master Vale has continued to promote the health benefits of consuming freshly extracted juices and smoothie
s in the media. Vale, through publishers Harper Collins, has sold approximately 500,000 copies of his books (and accompanying DVDs) in the United Kingdom
.
Vale worked with Moulinex from 2003-2005 promoting one of their juice extractors
that they later named after him. In 2005, Vale controversially canceled the endorsement and instead moved to endorse a juicer with Royal Philips Electronics.
Vale and his company Juice Master Ltd have branched out into running seminars, retreats, and juice bars. Vale opened his first juice detox retreat in Turkey
in 2005 and organises health seminars across the United Kingdom
and Ireland
. In 2008, Vale opened his second Irish juice bar in John Roberts Square in Waterford
.
's The Fit Farm and has since appeared on This Morning
, GMTV
and numerous times on Five's The Wright Stuff
. Vale has also appeared in Irish media on The Ray Darcy Show, The Gerry Ryan
Show, Studio One (TV Series)
and popular culture show Xposé
. Vale's promotion as The Juice Master by Royal Philips Electronics has achieved media attention in Denmark
, Norway
, The Netherlands, Finland
, Turkey
, and Italy
.
Jason is known to have worked publicly with Katie Price (Jordan) who he claims to have helped lose two stone in three months, after the birth of her second child, on Vale's Turbo Charge programme.
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
, motivational speaker
Motivational speaker
A motivational speaker or inspirational speaker is a speaker who makes speeches intended to motivate or inspire an audience. In a business context, they are employed to communicate company strategy with clarity and help employees to see the future in a positive light and inspire workers to pull...
, and lifestyle coach.
History
Vale was a self confessed addict of smokingSmoking
Smoking is a practice in which a substance, most commonly tobacco or cannabis, is burned and the smoke is tasted or inhaled. This is primarily practised as a route of administration for recreational drug use, as combustion releases the active substances in drugs such as nicotine and makes them...
, alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
, and junk food
Junk food
Junk food is an informal term applied to some foods that are perceived to have little or no nutritional value ; to products with nutritional value, but which also have ingredients considered unhealthy when regularly eaten; or to those considered unhealthy to consume at all...
and a chronic sufferer of psoriasis
Psoriasis
Psoriasis is an autoimmune disease that appears on the skin. It occurs when the immune system mistakes the skin cells as a pathogen, and sends out faulty signals that speed up the growth cycle of skin cells. Psoriasis is not contagious. However, psoriasis has been linked to an increased risk of...
, eczema
Eczema
Eczema is a form of dermatitis, or inflammation of the epidermis . In England, an estimated 5.7 million or about one in every nine people have been diagnosed with the disease by a clinician at some point in their lives.The term eczema is broadly applied to a range of persistent skin conditions...
, and hay fever
Hay Fever
Hay Fever is a comic play written by Noël Coward in 1924 and first produced in 1925 with Marie Tempest as the first Judith Bliss. Laura Hope Crews played the role in New York...
. Vale claims he was then influenced by early juicing pioneer Norman Walker
Norman W. Walker
Norman Wardhaugh Walker was a British businessman and pioneer in the field of vegetable juicing and nutritional health. He advocated the drinking of fresh raw vegetable and fruit juices, both to regain and to maintain one's health. Based on his design, the Norwalk Hydraulic Press Juicer was...
and began juicing
Juicing
Juicing is the process of extracting juice from plant tissues such as fruit or vegetables. There are many methods of juicing, from squeezing fruit by hand to widescale extraction via industrial equipment...
to improve his health. In his book Slim 4 Life, Vale states that he lost weight, gave up smoking and drinking, and stopped eating junk food by changing his mindset to his addictions. Vale claims that as a result of daily juicing he lost four stone and is now free of his skin conditions and hay fever. Jason became a trainer for Allen Carr
Allen Carr
Allen Carr was an author of books about quitting smoking and other psychological dependencies including alcohol addiction. He quit smoking after 33 years as a hundred-a-day chain smoker.-Biography:...
(the now deceased author of The Easy Way to Stop Smoking) and set up a clinic in Birmingham, UK.
With the launch of his first published book in 2001 as the self-titled Juice Master Vale has continued to promote the health benefits of consuming freshly extracted juices and smoothie
Smoothie
A smoothie is a blended and sometimes sweetened beverage made from fresh fruit and in special cases can contain chocolate or peanut butter. In addition to fruit, many smoothies include crushed ice, frozen fruit, honey or contain syrup and ice ingredients...
s in the media. Vale, through publishers Harper Collins, has sold approximately 500,000 copies of his books (and accompanying DVDs) in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
Vale worked with Moulinex from 2003-2005 promoting one of their juice extractors
Juicer
A juicer is a tool for extracting juice from fruits, vegetables, or wheatgrass. This is known as juicing.-Citrus juicer:A citrus juicer is used for squeezing juice from soft-centered, citrus fruits . It has a conical ridged center...
that they later named after him. In 2005, Vale controversially canceled the endorsement and instead moved to endorse a juicer with Royal Philips Electronics.
Vale and his company Juice Master Ltd have branched out into running seminars, retreats, and juice bars. Vale opened his first juice detox retreat in Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
in 2005 and organises health seminars across the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
. In 2008, Vale opened his second Irish juice bar in John Roberts Square in Waterford
Waterford
Waterford is a city in the South-East Region of Ireland. It is the oldest city in the country and fifth largest by population. Waterford City Council is the local government authority for the city and its immediate hinterland...
.
Media appearances
Jason began his TV career as a manager on Channel 4Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
's The Fit Farm and has since appeared on This Morning
This Morning (TV series)
This Morning is a British daytime television programme broadcast on ITV. As of September 2011, its main presenters are Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes, with various other presenters standing in for illness or contributing to sections of the programme.The...
, GMTV
GMTV
GMTV was the national Channel 3 breakfast television contractor, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end...
and numerous times on Five's The Wright Stuff
The Wright Stuff
The Wright Stuff is a British television chat show, hosted by Matthew Wright, and currently airing on Channel 5 each weekday morning from 9:15 to 11:10am....
. Vale has also appeared in Irish media on The Ray Darcy Show, The Gerry Ryan
Gerry Ryan
Gerard "Gerry" Ryan was an Irish presenter of radio and television employed by Raidió Teilifís Éireann...
Show, Studio One (TV Series)
Studio One (TV Series)
Studio One is a live daily lifestyle show broadcast on Dubai One in the Middle East and Africa. Created by the same team that produced Dubai One's popular weekly show Ask One, Studio One is known for its eclectic mix of lifestyle features and celebrity interviews and is primarily aimed at women and...
and popular culture show Xposé
Xposé
Xposé is an Irish entertainment/celebrity gossip programme, broadcast weekday evenings at 6pm on TV3, with a repeat the following day at 12:50pm on TV3 and again at 6.30pm on 3e .-History and format:...
. Vale's promotion as The Juice Master by Royal Philips Electronics has achieved media attention in Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
, Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
, The Netherlands, Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
, Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
, and Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
.
Jason is known to have worked publicly with Katie Price (Jordan) who he claims to have helped lose two stone in three months, after the birth of her second child, on Vale's Turbo Charge programme.