Jay Advertising
Encyclopedia
Jay Advertising is an integrated advertising
and marketing agency
. Listed as a mid-sized agency headquartered in Rochester, New York
, Jay Advertising also has offices in New York City
, Detroit, and Los Angeles
.
In 1973, Jay Advertising was founded by brothers Ferdinand Jay Smith III and Gregory W. Smith, both of whom were inducted into the Rochester Business Hall of Fame in 2009. The agency is noted for its national and regional consumer advertising and sales promotion expertise. In 1996, Jay Advertising was purchased by The Interpublic Group of Companies
(IPG) and is a wholly owned subsidiary of IPG and is currently the retail arm of McCann Worldgroup.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and marketing agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
. Listed as a mid-sized agency headquartered in Rochester, New York
Rochester, New York
Rochester is a city in Monroe County, New York, south of Lake Ontario in the United States. Known as The World's Image Centre, it was also once known as The Flour City, and more recently as The Flower City...
, Jay Advertising also has offices in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, Detroit, and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
.
In 1973, Jay Advertising was founded by brothers Ferdinand Jay Smith III and Gregory W. Smith, both of whom were inducted into the Rochester Business Hall of Fame in 2009. The agency is noted for its national and regional consumer advertising and sales promotion expertise. In 1996, Jay Advertising was purchased by The Interpublic Group of Companies
Interpublic Group of Companies
The Interpublic Group of Companies, Inc. is one of the "big four" global advertising holding companies . Headquartered in New York City, it has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010...
(IPG) and is a wholly owned subsidiary of IPG and is currently the retail arm of McCann Worldgroup.
Notable clients
- Wegmans Food Markets
- NikonNikon, also known as just Nikon, is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication, of which...
- General MotorsGeneral MotorsGeneral Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
- Raymour & FlaniganRaymour & FlaniganRaymour & Flanigan is an American furniture retail chain, based in the Northeastern United States.-Overview:Raymour’s Furniture Company, the predecessor of Raymour & Flanigan Furniture, was established by brothers, Bernard Goldberg and Arnold Goldberg in 1946. Raymour & Flanigan Furniture is one...
- First Niagara BankFirst Niagara BankFirst Niagara Bank is a Federal Deposit Insurance Corporation-insured regional banking corporation headquartered in the historic Larkin Terminal Warehouse in Buffalo, New York.-History:...
- St. John Fisher College
- Rochester Red WingsRochester Red WingsThe Rochester Red Wings are a minor league baseball team based in Rochester, New York. The team plays in the International League and is the Triple-A affiliate of the Minnesota Twins major-league club. The Red Wings play in Frontier Field, located in downtown Rochester.The Red Wings were an...
- BlueCross BlueShield
- HBO