Jean-Claude Usunier
Encyclopedia
Jean-Claude Usunier is a Professor of Marketing at HEC Lausanne
, Switzerland
, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
HEC Lausanne
HEC Lausanne , also called the Faculty of Business and Economics of the University of Lausanne in English, is the affiliated business school of the University of Lausanne...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.