Jean-Michel Goudard
Encyclopedia
Jean-Michel Goudard is a French Public relations
consultant
.
He was born in Montpellier
, France
on November 13, 1939. He graduated from HEC Business School in 1962, became a Navy Officer in 1964, and brand manager at Procter and Gamble in 1965, Managing Director of Young and Rubicam in France in 1970, he created with Bernard Roux, Jacques Seguela and Alain Cayzac the advertising agency RSCG (Roux Seguele Cayzac Goudard. He built the international network of that agency. Together with Bernard Brochand, he made, in 1978, the winning campaign of Jacques Chirac
and his gaullist party RPR "Oui à la France qui gagne". He did it again in 1986 with the campaign "Vivement Demain". The same year, he published his book "Je vous salue fiascos" (Jean-Claude Lattes) about his own fiascos in advertising. In 1988, Jacques Chirac, then Prime Minister, asked him to manage his Presidential campaign against Francois Mitterrand
. In 1991, he became the President of Euro-RSCG International covering the whole worldwide network outside France. In 1995, he managed again the Presidential campaign of Jacques Chirac ("La France pour tous"), and, immediately after the election of Jacques Chirac as President of France, he left Euro-RSCG and France to live in New York
, for 10 years, as President of BBDO International. He retired in April 2006 to run the Presidential campaign of Nicolas Sarkozy
. He created the claim "Ensemble, tout devient possible" ("Together, everything becomes possible"). Immediately after Sarkozy's election, in 2007, he retired in Switzerland
in Rolle
(canton of Vaud
). In 2008, President Sarkozy asked him to become his Chief Strategy Officer. Goudard accepted. He came back to France to work at the Elysée Palace
.
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
consultant
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
.
He was born in Montpellier
Montpellier
-Neighbourhoods:Since 2001, Montpellier has been divided into seven official neighbourhoods, themselves divided into sub-neighbourhoods. Each of them possesses a neighbourhood council....
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
on November 13, 1939. He graduated from HEC Business School in 1962, became a Navy Officer in 1964, and brand manager at Procter and Gamble in 1965, Managing Director of Young and Rubicam in France in 1970, he created with Bernard Roux, Jacques Seguela and Alain Cayzac the advertising agency RSCG (Roux Seguele Cayzac Goudard. He built the international network of that agency. Together with Bernard Brochand, he made, in 1978, the winning campaign of Jacques Chirac
Jacques Chirac
Jacques René Chirac is a French politician who served as President of France from 1995 to 2007. He previously served as Prime Minister of France from 1974 to 1976 and from 1986 to 1988 , and as Mayor of Paris from 1977 to 1995.After completing his studies of the DEA's degree at the...
and his gaullist party RPR "Oui à la France qui gagne". He did it again in 1986 with the campaign "Vivement Demain". The same year, he published his book "Je vous salue fiascos" (Jean-Claude Lattes) about his own fiascos in advertising. In 1988, Jacques Chirac, then Prime Minister, asked him to manage his Presidential campaign against Francois Mitterrand
François Mitterrand
François Maurice Adrien Marie Mitterrand was the 21st President of the French Republic and ex officio Co-Prince of Andorra, serving from 1981 until 1995. He is the longest-serving President of France and, as leader of the Socialist Party, the only figure from the left so far elected President...
. In 1991, he became the President of Euro-RSCG International covering the whole worldwide network outside France. In 1995, he managed again the Presidential campaign of Jacques Chirac ("La France pour tous"), and, immediately after the election of Jacques Chirac as President of France, he left Euro-RSCG and France to live in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, for 10 years, as President of BBDO International. He retired in April 2006 to run the Presidential campaign of Nicolas Sarkozy
Nicolas Sarkozy
Nicolas Sarkozy is the 23rd and current President of the French Republic and ex officio Co-Prince of Andorra. He assumed the office on 16 May 2007 after defeating the Socialist Party candidate Ségolène Royal 10 days earlier....
. He created the claim "Ensemble, tout devient possible" ("Together, everything becomes possible"). Immediately after Sarkozy's election, in 2007, he retired in Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
in Rolle
Rolle
Rolle is a municipality in the Canton of Vaud in Switzerland. It was the seat of the district of Rolle until 2006, when it became part of the district of Nyon. It is located on the northwestern shore of Lake Geneva between Nyon and Lausanne...
(canton of Vaud
Vaud
Vaud is one of the 26 cantons of Switzerland and is located in Romandy, the French-speaking southwestern part of the country. The capital is Lausanne. The name of the Canton in Switzerland's other languages are Vaud in Italian , Waadt in German , and Vad in Romansh.-History:Along the lakes,...
). In 2008, President Sarkozy asked him to become his Chief Strategy Officer. Goudard accepted. He came back to France to work at the Elysée Palace
Élysée Palace
The Élysée Palace is the official residence of the President of the French Republic, containing his office, and is where the Council of Ministers meets. It is located near the Champs-Élysées in Paris....
.