Jeff Valdez
Overview
Jeff Valdez is an American producer, writer, studio executive and entrepreneur. Valdez has been credited with creating the category of Latino Programming in English, which is a segment of the Hispanic market that had not been addressed or targeted by the media before. This block within the Latino community is formed of Americans with Latino heritage, who consume media in English, and live mostly a mainstream American life.
Jeff Valdez has written, directed and produced TV shows and films targeting this segment within the Latino community during the last 20 years, and some of his shows have gone on to be syndicated in more than 35 countries.
In 2003, Valdez founded a whole new national cable channel targeting Latinos in English called SiTV.
Jeff Valdez has written, directed and produced TV shows and films targeting this segment within the Latino community during the last 20 years, and some of his shows have gone on to be syndicated in more than 35 countries.
In 2003, Valdez founded a whole new national cable channel targeting Latinos in English called SiTV.
Quotations
Cats are smarter than dogs. You can't get eight cats to pull a sled through snow.
I acquire a lot of my material for writing based on the characters from my family - it's quite a character study growing up with that many people.
Young Hispanics are consuming media in English, regardless of what they speak at home.
When I got into this business, the 18-34-year-old thing was hammered into me.