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Jeffrey Gitomer
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Encyclopedia
Jeffrey Gitomer is an American author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...

, professional speaker
Motivational speaker
A motivational speaker or inspirational speaker is a speaker who makes speeches intended to motivate or inspire an audience. In a business context, they are employed to communicate company strategy with clarity and help employees to see the future in a positive light and inspire workers to pull...

, and business trainer
Trainer (business)
Trainers work in many different areas, mainly educating employees of companies on specific topics of workplace importance.Some trainers are in-house, and others work for training companies....

, who writes and lectures internationally on sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....

, customer loyalty, and personal development
Personal development
Personal development includes activities that improve awareness and identity, develop talents and potential, build human capital and facilitates employability, enhance quality of life and contribute to the realization of dreams and aspirations...

. He lives with his family in Charlotte, North Carolina.

Education

Gitomer attended Temple University
Temple University
Temple University is a comprehensive public research university in Philadelphia, Pennsylvania, United States. Originally founded in 1884 by Dr. Russell Conwell, Temple University is among the nation's largest providers of professional education and prepares the largest body of professional...

, but left after his freshman year to attend the Goethe Institute in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, where he studied languages. In a Time Magazine feature article, Gitomer quips about his college education: "I went on the six-year you-don't-quite-graduate program, which I completed successfully." The Charlotte Observer
The Charlotte Observer
The Charlotte Observer, serving Charlotte, North Carolina and its metro area, is the largest newspaper, in terms of circulation, in North Carolina and South Carolina...

 describes him as "...a college drop-out who has built a sales training empire."

Author/Writer

Gitomer has written nine books, including New York Times
New York Times Best Seller list
The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. It is published weekly in The New York Times Book Review magazine, which is published in the Sunday edition of The New York Times and as a stand-alone publication...

 best sellers, The Sales Bible and The Little Gold Book of YES! Attitude. His most successful title, The Little Red Book of Selling, has sold more than three million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All Gitomer's titles have reached #1 on Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. "Gitomer has earned his bragging rights..." and has "...turned his blustery style into best-selling books." On September 16, 2006, four of Gitomer's titles appeared simultaneously on The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

 best seller lists, the only business author to achieve this in the Journal's history. Of The Sales Bible, Covert comments: "Every once in a while, one book defines a category." Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff
Nikita Koloff
Nikita Koloff is a retired American professional wrestler,. Throughout the 1980s and early 1990s, he wrestled as "The Russian Nightmare" Nikita Koloff, which was a play on the nickname of fan favorite "The American Dream" Dusty Rhodes .Nikita was brought into the National...

.

Author David Dorsey writing in The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

 comments: "What's especially solid about Mr. Gitomer's books is their grounding in ethics. Success, for him, comes from the heart. He reminds us that top sales reps don't peddle; they solve problems and make customers laugh while offering them something they genuinely need. If you want to be the best salesperson, first you must be the best person."

Gitomer also writes a syndicated column, Sales Moves, which is published worldwide in American and European business journals and newspapers, and is available online at www.gitomer.com. He has been a contributor to Entrepreneur Magazine
Entrepreneur Magazine
Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....

, and many other business publications.

He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers.

Speaker

Gitomer has given more than 100 presentations annually for the past 15 years, including public and corporate seminars, annual sales meetings, and keynote addresses, and is ranked in the top 1% of non-celebrity speakers by the National Speakers Association. Gitomer's seminar circuit includes appearances in North America, South America, Europe, Asia, and Australia. On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame.

Business Trainer

Gitomer is the founder and president of TrainOne, Inc., www.trainone.com, which provides classroom and online training in sales, customer loyalty, and personal development. TrainOne offers e-learning
E-learning
E-learning comprises all forms of electronically supported learning and teaching. The information and communication systems, whether networked learning or not, serve as specific media to implement the learning process...

 on both a proprietary
Proprietary software
Proprietary software is computer software licensed under exclusive legal right of the copyright holder. The licensee is given the right to use the software under certain conditions, while restricted from other uses, such as modification, further distribution, or reverse engineering.Complementary...

, customizable Learning Management System
Learning management system
A learning management system is a software application for the administration, documentation, tracking, and reporting of training programs, classroom and online events, e-learning programs, and training content...

, as well as providing SCORM
SCORM
Sharable Content Object Reference Model is a collection of standards and specifications for web-based e-learning. It defines communications between client side content and a host system called the run-time environment, which is commonly supported by a learning management system...

-compatible classes. TrainOne consists of a team of American and Canadian educators, designers, and programmers, and is franchised in the United States, Turkey, South Africa, and Singapore.

Praise

Gitomer's personal style is somewhat controversial, however in general he has received overwhelmingly positive response to his work as a writer, speaker, and educator. In a typical comment, Todd Horton, President of D.R. Horton writes: "As the nation's largest homebuilder, we have seen our sales grow, our customer loyalty enhanced, and our people's commitment re-doubled as a result of Jeffrey's unique style, wit, and great ideas combined with real-world sales answers.” Atlanta Business Chronicle Publisher, Ed Baker, comments: "Jeffrey is a weekly staple for our readers. He's a dose of sales energy (and reality) that they can't find anywhere else. He truly helps people – in a very common sense way."

US Airways Controversy and Resolution

Gitomer gained notoriety in November, 2003 for being the first passenger ever to be banned from US Airways
US Airways
US Airways, Inc. is a major airline based in the U.S. city of Tempe, Arizona. The airline is an operating unit of US Airways Group and is the sixth largest airline by traffic and eighth largest by market value in the country....

. The airline cited chronic, unreasonable complaints, numerous confrontations with employees, and verbal abuse that allegedly brought employees to tears. In an interview, Gitomer described himself as a demanding, but not abusive, customer and cited only one time that he made an employee cry, several years prior. In October 2004, Gitomer was quietly reinstated as a customer and passenger, having learned from the experience and documenting the positive outcome. All his frequent-flyer miles were restored.

Honors and awards

  • 2009 Audie Award for The Little Red Book of Selling. Awards recognizing distinction in audiobooks. Best Business/Educational title of the year.
  • 2008 ASTD Award for Excellence in Workplace Learning and Performance, Solution Sales Elite, Hewlett Packard & TrainOne, partners.
  • 2008 IPPY Axiom Book Award Gold Medal Winner in Sales for Customer Loyalty Concepts.
  • 2008 National Speakers Association's CPAE Speaker Hall of Fame. One of 146 living members.
  • 2005 IPPY Top 10 Outstanding Book Award “Business Breakthrough Book of the Year” for The Little Red Book of Selling.
  • 1997 Certified Speaking Professional (CSP) Award by the National Speakers Association.

Audio books

  • Gitomer, Jeffrey. The Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money. Unabridged. (Pub date: March 10, 2009) New York: Simon & Schuster
  • Gitomer, Jeffrey. The Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of Success. Unabridged. (January 6, 2009) New York: Simon & Schuster
  • Gitomer, Jeffrey. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Unabridged. (September 9, 2008) New York: Simon & Schuster
  • Gitomer, Jeffrey. The Sales Bible New Edition: The Ultimate Sales Resource. Unabridged. (May 6, 2008) New York: Simon & Schuster ISBN 978-0-7435-7266-8

V-Books (video)

  • Gitomer, Jeffrey. The Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money. Unabridged. (Pub date: March 10, 2009) New York: Simon & Schuster
  • Gitomer, Jeffrey. The Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of Success. Unabridged. (January 6, 2009) New York: Simon & Schuster
  • Gitomer, Jeffrey. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Unabridged. (September 9, 2008) New York: Simon & Schuster ISBN 978-0-7435-7376-4
  • Gitomer, Jeffrey. The Sales Bible New Edition: The Ultimate Sales Resource. Unabridged. (May 6, 2008) New York: Simon & Schuster

Audio/CDs

  • The 10.5 Commandments of Sales Success. (2008) Charlotte, North Carolina: Buy Gitomer, Inc.
  • The Fiction and Non-Fiction about the Book Business. (2008) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Jeffrey Gitomer's Boot Camp. (2007) Charlotte, North Carolina: Buy Gitomer, Inc.
  • The Best of Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. (2005) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Customer Loyalty. (2004) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Power Networking: Real-World Lessons for Networking Your Way to Rich Relationships. (2003 revised 2008) Charlotte, North Carolina: Buy Gitomer, Inc.
  • The Force: How to Find, Hire, Train, Build, Pay, and Keep a First Class Team of Salespeople on Fire. (2003 revised 2008) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Instant Sales: A Condensed Sales Course. (2002) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Got Attitude? (2001) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Position, Don't Compete: Strategic Positioning in a Competitive Market. (1999 revised 2008) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Cold Calling: How to Break the Ice and Get the Money. (1999 revised 2008) Charlotte, North Carolina: Buy Gitomer, Inc.

Teleseminar/CDs

  • Sales Revival Teleseminar. (2009) Charlotte, North Carolina: Buy Gitomer, Inc.
  • What Are You Giving Yourself For Christmas? Teleseminar. (2006) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Voicemail Teleseminar. (2006) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Sell Value, Not Price Teleseminar. (2005) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Sales Manager Teleseminar. (2005) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Objection Cure and Prevention Teleseminar. (2004) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Making Powerful Connections Teleseminar. (2004) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Local Market Dominance Teleseminar. (2003) Charlotte, North Carolina: Buy Gitomer, Inc.
  • How To Have Your Best Year Ever Teleseminar. (2003) Charlotte, North Carolina: Buy Gitomer, Inc.
  • How NOT to Lose the Sale to Price Teleseminar. (2003) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Mining for Prospects Teleseminar. (2002) Charlotte, North Carolina: Buy Gitomer, Inc.
  • How Different Are You? Teleseminar. (2002) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Getting the Appointment Teleseminar. (2002) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Close the Sale Teleseminar. (2002) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Creativity Teleseminar. (2001) Charlotte, North Carolina: Buy Gitomer, Inc.
  • C-Level Selling: Insider Secrets Teleseminar. (2001) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Customer Loyalty Live! Teleseminar. (2001) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Overcoming Holiday Objections Teleseminar. (2001) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Bids, Quotes, Proposals Teleseminar. (2000) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Buying Motives Teleseminar. (2000) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Asking Powerful Questions Teleseminar. (2000) Charlotte, North Carolina: Buy Gitomer, Inc.
  • The 12 Most Important Answersl Teleseminar. (2000) Charlotte, North Carolina: Buy Gitomer, Inc.

Video/DVDs

  • Jeffrey Gitomer's Las Vegas Success Weekend. (2007) Charlotte, North Carolina: Buy Gitomer, Inc.
  • C-Level Secrets: Selling at the Highest Level. with Gerhard Geschwandtner. (2006) Charlotte, North Carolina: Buy Gitomer, Inc.
  • Little Red Book of Sales Answers iPod Video: 99.5 Real-World Answers. (2005) Charlotte, North Carolina: Buy Gitomer, Inc.

Courseware – Online

  • Gitomer, Jeffrey. The Little Red Book of Selling Online Course. (September, 2008) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne
  • Gitomer, Jeffrey. Personal Development Online Course. (November, 2007) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne
  • Gitomer, Jeffrey. Customer Loyalty Online Course. (April, 2006) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne
  • Gitomer, Jeffrey. Sales Success Assessment Online. (October, 2005) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne
  • Gitomer, Jeffrey. Core Selling Skills Level I Online Course. (September, 2005) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne
  • Gitomer, Jeffrey. Core Selling Skills Level II Online Course. (September, 2005) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne
  • Gitomer, Jeffrey. Core Selling Skills Level III Online Course. (September, 2005) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne
  • Gitomer, Jeffrey. Core Selling Skills Mini Course. (September, 2005) Charlotte, North Carolina: Jeffrey Gitomer's TrainOne

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
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