Jeffrey Rayport
Encyclopedia
Jeffrey F. Rayport is a consultant, author, and founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to reinvent how they interact with and relate to customers. Marketspace is a unit of Monitor Group
, a global strategy services and merchant banking firm.
Rayport is an authority on information-intensive industries such as media and entertainment, retail, and financial services. He has published a series of MBA-level textbooks on e-Commerce and a bestselling business book on integrating multi-channel customer experiences. In 1996, his Fast Company
article "The Virus of Marketing" introduced the concept of, and coined the term "viral marketing
."
Previously a faculty member at Harvard Business School
, where he was voted outstanding professor in 1997, 1998 and 1999. At HBS, Rayport developed and taught the first graduate-level e-commerce course in the United States, "Managing Marketspace Businesses" in 1995. Business plans produced by Rayport's students resulted in various high-tech start-ups, including Yahoo!
Rayport earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (U.K.), and an A.M. and Ph.D. in the History of American Civilization at Harvard University.
He has served as a director of several public and private corporations; current directorships include Andrews McMeel Universal
, GSI Commerce
(NASDAQ:GSIC), International Data Group, Valueclick
(NASDAQ:VCLK) and Monster Worldwide. He also serves on the advisory boards of advertising agency Crispin Porter + Bogusky and public relations firm Brodeur (a unit of Omnicom Group; NYSE: OMC). In addition, he is a trustee of the Peabody Essex Museum in Salem, MA; a director of the Nantucket Preservation Trust in Nantucket, MA; and a director of From the Top (a classical music program distributed in the United States by National Public Radio) in Boston, MA.
Monitor Group
Monitor Group is a global management consulting firm headquartered in Cambridge, Massachusetts, United States and with 27 offices in 26 major cities around the world. It provides strategy consultation services to the senior management of organizations and governments...
, a global strategy services and merchant banking firm.
Rayport is an authority on information-intensive industries such as media and entertainment, retail, and financial services. He has published a series of MBA-level textbooks on e-Commerce and a bestselling business book on integrating multi-channel customer experiences. In 1996, his Fast Company
Fast Company (magazine)
Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility...
article "The Virus of Marketing" introduced the concept of, and coined the term "viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
."
Previously a faculty member at Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
, where he was voted outstanding professor in 1997, 1998 and 1999. At HBS, Rayport developed and taught the first graduate-level e-commerce course in the United States, "Managing Marketspace Businesses" in 1995. Business plans produced by Rayport's students resulted in various high-tech start-ups, including Yahoo!
Rayport earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (U.K.), and an A.M. and Ph.D. in the History of American Civilization at Harvard University.
He has served as a director of several public and private corporations; current directorships include Andrews McMeel Universal
Andrews McMeel Universal
Andrews McMeel Universal is an American corporation based in Kansas City, Missouri. It was founded in 1970 by Notre Dame alumni Jim Andrews and John McMeel as Universal Press Syndicate and was renamed in 1997 to AMU to reflect the diversification that had taken place since its founding...
, GSI Commerce
GSI Commerce
GSI Commerce is an eBay company specializing in creating, developing and running online shopping sites for brick and mortar brands and retailers....
(NASDAQ:GSIC), International Data Group, Valueclick
ValueClick
ValueClick is a Westlake Village, CA-based online advertising company, which provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally....
(NASDAQ:VCLK) and Monster Worldwide. He also serves on the advisory boards of advertising agency Crispin Porter + Bogusky and public relations firm Brodeur (a unit of Omnicom Group; NYSE: OMC). In addition, he is a trustee of the Peabody Essex Museum in Salem, MA; a director of the Nantucket Preservation Trust in Nantucket, MA; and a director of From the Top (a classical music program distributed in the United States by National Public Radio) in Boston, MA.
Publications
- Rayport, Jeffrey F. and Sviokla, John J. (1994) Managing in the Marketspace, Harvard Business Review, November/December 1994.
- Rayport, Jeffrey F. and Sviokla, John J. (1995) Exploiting the Virtual Value Chain, Harvard Business Review, November/December 1995.
- Rayport, Jeffrey F. and Hagel, John III (1997) The Coming Battle for Customer Information, Harvard Business Review, January/February 1997.
- Rayport, Jeffrey F. and Leonard, Dorothy (1997) Spark Innovation through Empathic Design, Harvard Business Review, November/December 1997.
- Rayport, Jeffrey F, The Truth About Internet Business Models, Strategy & Business, Third Quarter 1999
- Rayport, Jeffrey F. and Jaworski, Bernard J. (2000) E-Commerce, McGraw-Hill/Irwin MarketspaceU
- Rayport, Jeffrey F. and Jaworski, Bernard J. (2001) Cases in E-Commerce, McGraw-Hill/Irwin MarketspaceU
- Rayport, Jeffrey F. and Jaworski, Bernard J. (2002) Introduction to E-Commerce, McGraw-Hill/Irwin MarketspaceU
- Rayport, Jeffrey F. (2008) It's Down to Two: Microsoft and Google, BusinessWeek February 4, 2008
- Rayport, Jeffrey F. (2008) Where Is Advertising Going? Into 'Stitials, Harvard Business Review, May 2008.
- Rayport, Jeffrey F. (2008) Why Ballmer Bailed on Yahoo, BusinessWeek May 10, 2008
External links
- http://people.forbes.com/profile/jeffrey-f-rayport/38695