Jeffrey Sterling, Baron Sterling of Plaistow
Encyclopedia
Jeffrey Sterling, Baron Sterling of Plaistow, GCVO
, CBE
(born 27 December 1934), is a British businessman. He was executive chairman of the shipping line P&O
from 1983 to 2005, having joined the board as a non-executive Director on 6 February 1980. He is now Life President of P&O Cruises
.
He founded Motability
, a charity providing cars for people with disabilities in 1977 and today is Chairman of the organisation.
He was appointed a Commander of the Order of the British Empire (CBE) in 1977 and was knighted in the 1985 New Year’s Honours List, for public services and services to industry. He was created a life peer
as Baron Sterling of Plaistow, of Pall Mall in the City of Westminster
in 1990 peer in Mrs Margaret Thatcher’s resignation honours list. He holds an honorary commission in the Royal Naval Reserve of Rear Admiral and is associated with HMS President.
In 2002, he served as Chairman of the Golden Jubilee Weekend Trust, in commemoration of The Queen's
reign of 50 years as sovereign.
In March 2007 Lord Sterling announced that he would be buying the Swan Hellenic
brand from Carnival Corporation & plc
.
In April 2007, Lord Sterling brokered a deal with Roger Allard's All Leisure Holidays, operator of cruise company, Voyages of Discovery to purchase his Brand Swan Hellenic. Together they acquired cruise ship Explorer 2 to be renamed Minerva 1. Swan Hellenic will begin its new Summer season in March 2008 with Lord Sterling to remain as Chairman.
In October 2010, Sterling hit the headlines by suggesting cruise passengers, using his company, Swan Hellenic
, should not mix with 'ordinary' ferry passengers at Portsmouth
who were mostly 'semi-lager-louts or lorry drivers smelling of BO'. He later tried to backtrack on this statement, saying he meant 'backpackers' or 'people rushing around'.
Royal Victorian Order
The Royal Victorian Order is a dynastic order of knighthood and a house order of chivalry recognising distinguished personal service to the order's Sovereign, the reigning monarch of the Commonwealth realms, any members of her family, or any of her viceroys...
, CBE
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...
(born 27 December 1934), is a British businessman. He was executive chairman of the shipping line P&O
Peninsular and Oriental Steam Navigation Company
The Peninsular and Oriental Steam Navigation Company, which is usually known as P&O, is a British shipping and logistics company which dated from the early 19th century. Following its sale in March 2006 to Dubai Ports World for £3.9 billion, it became a subsidiary of DP World; however, the P&O...
from 1983 to 2005, having joined the board as a non-executive Director on 6 February 1980. He is now Life President of P&O Cruises
P&O Cruises
P&O Cruises is a British-American owned cruise line based at Carnival House in Southampton, England, and operated by Carnival UK. Originally a constituent of the Peninsular & Oriental Steam Navigation Company, P&O Cruises is the oldest cruise line in the world, having operated the world's first...
.
He founded Motability
Motability
Motability is a United Kingdom scheme which enables disabled people to obtain a car, powered wheelchair or scooter by using their Government-funded mobility allowances....
, a charity providing cars for people with disabilities in 1977 and today is Chairman of the organisation.
He was appointed a Commander of the Order of the British Empire (CBE) in 1977 and was knighted in the 1985 New Year’s Honours List, for public services and services to industry. He was created a life peer
Life peer
In the United Kingdom, life peers are appointed members of the Peerage whose titles cannot be inherited. Nowadays life peerages, always of baronial rank, are created under the Life Peerages Act 1958 and entitle the holders to seats in the House of Lords, presuming they meet qualifications such as...
as Baron Sterling of Plaistow, of Pall Mall in the City of Westminster
Westminster
Westminster is an area of central London, within the City of Westminster, England. It lies on the north bank of the River Thames, southwest of the City of London and southwest of Charing Cross...
in 1990 peer in Mrs Margaret Thatcher’s resignation honours list. He holds an honorary commission in the Royal Naval Reserve of Rear Admiral and is associated with HMS President.
In 2002, he served as Chairman of the Golden Jubilee Weekend Trust, in commemoration of The Queen's
Elizabeth II of the United Kingdom
Elizabeth II is the constitutional monarch of 16 sovereign states known as the Commonwealth realms: the United Kingdom, Canada, Australia, New Zealand, Jamaica, Barbados, the Bahamas, Grenada, Papua New Guinea, the Solomon Islands, Tuvalu, Saint Lucia, Saint Vincent and the Grenadines, Belize,...
reign of 50 years as sovereign.
In March 2007 Lord Sterling announced that he would be buying the Swan Hellenic
Swan Hellenic
Swan Hellenic is a British cruise line specialising in tours of historical or cultural interest aimed at the upper end of the cruise market.-History:...
brand from Carnival Corporation & plc
Carnival Corporation & plc
Carnival Corporation & plc , is a American-British Company, and the world's largest cruise ship operator. It is a dual listed company, with headquarters at Carnival Place in the Miami suburb of Doral, Florida, USA, and at Carnival House in Southampton, England, UK...
.
In April 2007, Lord Sterling brokered a deal with Roger Allard's All Leisure Holidays, operator of cruise company, Voyages of Discovery to purchase his Brand Swan Hellenic. Together they acquired cruise ship Explorer 2 to be renamed Minerva 1. Swan Hellenic will begin its new Summer season in March 2008 with Lord Sterling to remain as Chairman.
In October 2010, Sterling hit the headlines by suggesting cruise passengers, using his company, Swan Hellenic
Swan Hellenic
Swan Hellenic is a British cruise line specialising in tours of historical or cultural interest aimed at the upper end of the cruise market.-History:...
, should not mix with 'ordinary' ferry passengers at Portsmouth
Portsmouth
Portsmouth is the second largest city in the ceremonial county of Hampshire on the south coast of England. Portsmouth is notable for being the United Kingdom's only island city; it is located mainly on Portsea Island...
who were mostly 'semi-lager-louts or lorry drivers smelling of BO'. He later tried to backtrack on this statement, saying he meant 'backpackers' or 'people rushing around'.