Jerudong Park is an amusement park

Amusement park

thumb|Cinderella Castle in [[Magic Kingdom]], [[Disney World]]Amusement and theme parks are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people...

 in Brunei

Brunei

Brunei , officially the State of Brunei Darussalam or the Nation of Brunei, the Abode of Peace , is a sovereign state located on the north coast of the island of Borneo, in Southeast Asia...

. It is the largest and most expensive amusement park in South East Asia

Asia

Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, built and funded by the Bruneian government

Politics of Brunei

The politics of Brunei take place in a framework of an absolute monarchy, whereby the Sultan of Brunei is both head of state and head of government. Executive power is exercised by the government...

 for $1 billion.

It is notable that during its first few years of operation, Jerudong Park featured no admission fees and free rides. It is currently larger than phase 1 of Hong Kong Disneyland

Hong Kong Disneyland

Hong Kong Disneyland is located on reclaimed land in Penny's Bay, Lantau Island. It is the first theme park located inside the Hong Kong Disneyland Resort and is owned and managed by the Hong Kong International Theme Parks. The park opened to visitors on 12 September 2005...

. The public only had to queue up for rides. However, recently the number of visitors and tourists has dropped significantly and the administration has started a one time B$15 admission fee, and allride ticketing system. According to the park's website, many of its rides are for sale.

Currently, the theme park has reduced its footprint to Phase 1 and 2, the original Playground. It has introduced a revised system of ticketing called the ticket card system. The park is once again free entry to the general public, but guests have to buy ticket cards to be able to use the rides and attractions. These tickets come in $8 and $10 price range. The ticket cards have slots which can be punched using a single hole puncher - one punch equals one use of any ride or facility for one person. This system therefore gives the guest the choice to choose which ride he or she would want to use, and how many would be able to use the facility using the ticket card. An $8 ticket card has 4 slots and 1 free slot (effectively allowing one guest to use 5 rides/attractions - or 2 guests to use two rides with one extra). The $10 ticket card has 5 slots plus 3 free slots (which means a guest can use 8 rides attractions and so on). The free entry has seen a marked increase in the number of people going to the park, as shown on weekends where one can observe a large group of families having picnics in the field, or long queues on the remaining rides and attractions.

History

Jerudong Park first opened in 1994.

The King of Pop Michael Jackson

Michael Jackson

Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...

 performed a free concert at the Jerudong Park Amphitheatre on 16 July, 1996, attended by 60,000 throughout the park. The concert was in celebration of the 50th birthday of Hassanal Bolkiah, the Sultan of Brunei and was attended by the Brunei royal family, though the Sultan himself did not attend. Jackson returned to perform another show on New Year's Eve 1997 as part of his HIStory World Tour

HIStory World Tour

The HIStory World Tour was the third and final worldwide solo concert tour by American megasuperstar Michael Jackson, covering Europe, Africa, Asia, Oceania and North America. The tour included a total of 82 concerts and was attended by approximately 4.5 million fans, beating his previous Bad Tour...

.

In August 2006, the company began to implement a revitalization program. It started with the re-launching of the GIGGLES, their in-house entertainment team. The team is composed of 7 entertainers from the Philippines and supervised by Wilhelm Bayona (and subsequently works as the Events and Entertainment Coordinator for the Park). They revitalized a program of visiting schools as an outreach activity, then moved on to accepting bookings for private functions and mall events.

In December, management initiated the weekend special program for December featuring local artists as the main performers. The program received good feedback from the local crowd, attracting more than 6,000 people on a single evening.

In 2007, the Park became the venue for a series of activities called Kids' Day. Although the main target was children, it drew families as well because of the "family" factor - the games involved adults such as moms and dads as well. The Giggles also began appearing regularly during activities at the Mall and at shopping centers in the country.

By the end of 2007, the Giggles had made appearances in schools, public events, and party functions. Although the number of entertainment members have dropped considerably from the previous years, the Giggles show now comprises a solid magic show and a bubble show which is the first of its kind in Brunei.

JPCC also saw an increase in events and bookings for the Playground and Amphitheatre. Notable events included the METLIFE 2008 Conference Dinners in April, and the DST Broadband Roadshow in May, and several corporate functions with Blue Waters, HSBC and local organizers.

In late 2008, JPCC launched its Family Concert Nights (later renamed "Local is Best - Family Entertainment Night) featuring local artists. The program aims to provide local talents with a proper venue for their talent, and to create a niche crowd that will support and patronize these performances. The shows are reviewed by a Censorship Board to ensure that they are family friendly and abide by the cultural and religious norms. To date, the venue has hosted performances by A Band Once, L.One, Karacoma, I Mean the Snakes, Zul F and Maria, and performances from schools such as Expression Music School and Ballet Regina.

Tickets to the Playground have been reduced to B$5 for adults and B$3 for children. Single ride tickets are sold at BN$2 per ride. The Musical Fountain, still one of the best in Asia, plays regularly every Wednesdays to Sundays beginning at 7:00 PM and every hour thereafter. Entrance to the Musical Fountain is only B$2. A new schedule has been introduced for the Musical Fountain. The attraction plays at 8:30 and 9:30 PM. It has also been observed that its features, such as the famous Times Square Garden with the Crystal clock and fountain features has been revived.

On December 12, 2009, JPCC Management introduced a new ticket system. Entrance to the Playground was made free, and guests who wanted to use the attractions had the option to buy an $8 4 plus 1 ride ticket, and a $10 5 plus 3 ride ticket. The move has proven to be a big success as it was observed that more people have come to the Park, with family groups comprising a large number of the guests.

The Park has seen some revitalization with changes to its landscape and garden features. It is now better lit and is cleaner and more presentable. The Management team of Hj Asmalee bin Hj Bujang and Engr Eduardo Malaque, the Playground Daytime Operations Manager and Head of Ride and Facilities Maintenance respectively, under the direction of the General Manager Mr. Russell Finney, has worked hard to make the Playground a beautiful, safe and fun place to visit.

Future

There are several plans for the redevelopment of the park, but nothing official has been made public. Ongoing works to rehabilitate the Playground have been observed, and recently, a new performance venue was opened in December 2008. Referred to as a mini-Amphitheatre for its open air, arena style concept, it is a covered venue with a support of good sound and lighting system. It has been referred to by local artists as a breath of fresh air for the performance groups of Brunei looking for a new place to show their artistic skills. Of late, bands have been observed making the place as a regular gig spot to showcase their talents.

Management has also made public the renovation works of the Carousel Lake surrounding the carousel attraction.

It has managed to successfully reinvent itself as a Family Entertainment Center, catering more now to family groups. At its current state, it has made a major comeback in terms of public opinion on the place, as people have come back to the park and made it a regular weekend habit, as observed with the number of people who keep returning to the park. It is now a busier, fun place to be in, with the clowns observed doing street magic for guests at certain areas in the park aside from their show, and a general atmosphere of clean, safe and wholesome fun generated by its staff.

Attractions

• Musical Fountain show featuring hits by Ricky Martin, Michael Jackson
  Michael Jackson
  Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...
  
  , and several Disney Classics
• F1 go-cart attractions - Supakarts.
• Kiddie Rides such as:

Carousel, Pedal Boat, The Juniors - Pirate Ship, Skydiver, and Bumper Car and orbiter
Family rides/attractions such as the Adult Bumper Car, The Shooting Gallery, Caterpillar.

• The Mini Amphitheatre - where the Giggles and mini-performances by local talents are featured located near the Junior Bumper Car and Orbiter attractions.