JetMagic
Encyclopedia
JetMagic was an Irish
airline that operated between 2003 and 2004. It offered high-service flights aimed at business travelers, but at only a slight premium above the economy class rates. The average fares started at €75 and grew up to €250 based on demand. JetMagic sold itself on high quality and extra touches, like offering a free newspaper to all passengers, free catering, ice cream, etc.
Jetmagic operated a fleet of 2 Embraer 145 aircraft and 1 Embraer 135 aircraft on it services to Belfast
, Edinburgh
and London City
. However, the airline had to lease in alternate aircraft types in its first few months as the Embraer 135 was not yet certified for London City Airport operations.
After an initial period with poor load factors, JetMagic increased its market share and offered routes that no other airline offered at the time, including from Cork Airport to Edinburgh Airport
and Belfast City Airport. Both routes have since been taken up by Aer Arann
. Other services the airline offered included Alicante
, Nice
and Barcelona
as well as Milan
and Rome
, all of which were subsequently operated by Aer Lingus when Jetmagic went out of business. Milan is the only route not in operation today. It was noted that during its first summer that the sun routes were performing very well with 90% load factors in some cases to Nice,Alicante and Barcelona
JetMagic unexpectedly ceased to operate on January 28th 2004 after one of its planes was impounded by Aer Rianta for failure to pay landing fees. The airline indefinitely suspended operations, and many passengers were left out-of-pocket
for the cost of their tickets. Indeed, JetMagic had still been accepting bookings up until around 30 minutes before the news of its folding broke.
JetMagic's customer service desk at Cork Airport remained unoccupied since then, and it is of course absent from the new terminal.
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
airline that operated between 2003 and 2004. It offered high-service flights aimed at business travelers, but at only a slight premium above the economy class rates. The average fares started at €75 and grew up to €250 based on demand. JetMagic sold itself on high quality and extra touches, like offering a free newspaper to all passengers, free catering, ice cream, etc.
Jetmagic operated a fleet of 2 Embraer 145 aircraft and 1 Embraer 135 aircraft on it services to Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...
, Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...
and London City
London City
London City may refer to:*the City of London, in London, England*London City Airport, in London, England*London City Council, the governing body for London, Ontario, Canada*London City in London, Ontario, Canada...
. However, the airline had to lease in alternate aircraft types in its first few months as the Embraer 135 was not yet certified for London City Airport operations.
After an initial period with poor load factors, JetMagic increased its market share and offered routes that no other airline offered at the time, including from Cork Airport to Edinburgh Airport
Edinburgh Airport
Edinburgh Airport is located at Turnhouse in the City of Edinburgh, Scotland, and was the busiest airport in Scotland in 2010, handling just under 8.6 million passengers in that year. It was also the sixth busiest airport in the UK by passengers and the fifth busiest by aircraft movements...
and Belfast City Airport. Both routes have since been taken up by Aer Arann
Aer Arann
Aer Arann is a regional airline based in Dublin, Ireland. Aer Arann operates scheduled services from Ireland and the Isle of Man to destinations in Ireland, the United Kingdom, and France, with a fleet of 18 aircraft. Aer Arann has expanded from a single aircraft to Ireland's third largest airline...
. Other services the airline offered included Alicante
Alicante
Alicante or Alacant is a city in Spain, the capital of the province of Alicante and of the comarca of Alacantí, in the south of the Valencian Community. It is also a historic Mediterranean port. The population of the city of Alicante proper was 334,418, estimated , ranking as the second-largest...
, Nice
Nice
Nice is the fifth most populous city in France, after Paris, Marseille, Lyon and Toulouse, with a population of 348,721 within its administrative limits on a land area of . The urban area of Nice extends beyond the administrative city limits with a population of more than 955,000 on an area of...
and Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
as well as Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
and Rome
Rome
Rome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...
, all of which were subsequently operated by Aer Lingus when Jetmagic went out of business. Milan is the only route not in operation today. It was noted that during its first summer that the sun routes were performing very well with 90% load factors in some cases to Nice,Alicante and Barcelona
JetMagic unexpectedly ceased to operate on January 28th 2004 after one of its planes was impounded by Aer Rianta for failure to pay landing fees. The airline indefinitely suspended operations, and many passengers were left out-of-pocket
Out-of-pocket expenses
Out-of-pocket expenses are direct outlays of cash which may or may not be later reimbursed.In operating a vehicle, gasoline, parking fees and tolls are considered out-of-pocket expenses for the trip...
for the cost of their tickets. Indeed, JetMagic had still been accepting bookings up until around 30 minutes before the news of its folding broke.
JetMagic's customer service desk at Cork Airport remained unoccupied since then, and it is of course absent from the new terminal.