Jim Eastwood was one of the final four contestants in the seventh UK series

The Apprentice (UK series seven)

Series Seven of The Apprentice is a British reality television series. The series started on BBC One on 10 May 2011, and ran for 12 hour-long weekly episodes, as in all previous years...

 of The Apprentice. He was born in Cookstown

Cookstown

Cookstown may refer to either of the following:*Cookstown, County Tyrone, Northern Ireland*Cookstown, Ontario, Canada*Cookstown, New Jersey, United States...

, County Tyrone

County Tyrone

Historically Tyrone stretched as far north as Lough Foyle, and comprised part of modern day County Londonderry east of the River Foyle. The majority of County Londonderry was carved out of Tyrone between 1610-1620 when that land went to the Guilds of London to set up profit making schemes based on...

, Northern Ireland

Northern Ireland

Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

 and is a graduate of the University of Ulster

University of Ulster

The University of Ulster is a multi-campus, co-educational university located in Northern Ireland. It is the largest single university in Ireland, discounting the federal National University of Ireland...

 having also attended Harvard

Harvard University

Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

 and the University of North Carolina

University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill is a public research university located in Chapel Hill, North Carolina, United States...

. During his time on The Apprentice, he gained the nickname "Jedi Jim" due to his persuasive abilities and use of mind games. Eastwood is also a former all-Ireland cycling champion.

The Apprentice

In 2011, Eastwood appeared on the seventh series of The Apprentice. He started out well, shining individually despite being on the losing team for three of the first four tasks. He came to prominence on the show after persuading his team leader to select a different person to bring back into the boardroom after he had already decided Jim would be one of the two candidates. Eastwood then drifted off for the next few tasks, only just avoiding being fired in week 5 after a poor product naming decision. From then on he was branded "evil" because of his apparent decision to adopt more aggressive tactics. Eastwood reached the final despite losing twice as project manager and was tipped for victory by previous candidates. Though he was dubbed "The World's Greatest Salesman" by Lord Sugar, he failed to win as the interviewers considered his business plan an attempt to ingratiate himself with Lord Sugar.

After The Apprentice

After The Apprentice, Eastwood set up his own business as a public speaker. His nickname has also been featured on a t-shirt, which was given by Eastwood to host Dara Ó Briain

Dara Ó Briain

Dara Ó Briain is an Irish stand-up comedian and television presenter, noted for hosting topical panel shows such as The Panel and Mock the Week....

 on The Apprentice: You're Hired!.