Jim Skinner
Encyclopedia
James Alan Skinner is an American business executive. He is the President and CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 of McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 Corporation. Skinner began his career with McDonald's in 1971 as a restaurant manager trainee in Carpentersville, Illinois.

Biography

Prior to becoming CEO, Skinner was President and Chief Operating Officer of the McDonald's Restaurant Group with corporate management responsibility for Asia, Middle East and Africa (AMEA), and Latin America. Prior to that, he was responsible for McDonald’s Japan Limited, their second-largest market.

Skinner held numerous positions in the U.S. Corporation, including Director of Field Operations, Market Manager, Regional Vice President and U.S. Senior Vice President and Zone Manager.

He never graduated from college but served ten years in the United States Navy
United States Navy
The United States Navy is the naval warfare service branch of the United States Armed Forces and one of the seven uniformed services of the United States. The U.S. Navy is the largest in the world; its battle fleet tonnage is greater than that of the next 13 largest navies combined. The U.S...

.

Jim Skinner currently serves as Vice Chairman and Chief Executive Officer for McDonald’s Corporation. Vice Chairman was a position that he held before becoming CEO in November 2004. Beginning his career with McDonald’s in 1971, Skinner quickly advanced and held many leadership positions during his 39 years with McDonald’s. These positions include President and Chief Operating Officer of the McDonald's Restaurant Group and President and Chief Operating Officer of McDonald's - Europe, Asia, Pacific and Middle East. Along with his current positions, he also serves on the Board of McDonald's Corporation, Ronald McDonald House Charities, the Walgreen Company and ITW (Illinois Tool Works). His greatest accomplishment, the “Plan to Win” strategy, managed to flip the company by reversing its falling profits. This strategy focused on improving on locations that already existed instead of expanding and building more. They hoped to achieve “faster, friendlier service; tastier food; a more appealing ambiance; better value; and sharper marketing.” By shifting strategies, Skinner and his team were able to increase McDonald’s total sales, increasing from $50.1 billion in 2004 to $70.1 billion in 2008. Because of his outstanding leadership, vision and execution, Chief Executive magazine named Jim Skinner 2009 CEO of the Year.

In 2009, Skinner was considered one of "The TopGun CEOs" by Brendan Wood International, an advisory agency.

External links

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