Jimmy Bharucha
Encyclopedia
Jimmy Bharucha, called a 'colossus in Sri Lanka
Sri Lanka
Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...

's broadcasting world' died in Colombo in June 2005.

Bharucha who was educated at St.Peter's College,Colombo
St Peter's College, Colombo
St. Peter's College is a distinguished boys only primary to secondary school in the Bambalapitiya zone of Colombo, Sri Lanka. It was founded in 1922....

, had a career in broadcasting spanning 46 years. He was a pioneer of Radio Ceylon
Radio Ceylon
Radio Ceylon is the oldest radio station in Asia. Broadcasting was started on an experimental basis in Ceylon by the Telegraph Department in 1923, just three years after the inauguration of broadcasting in Europe.- Edward Harper :...

 and the Sri Lanka Broadcasting Corporation
Sri Lanka Broadcasting Corporation
The Sri Lanka Broadcasting Corporation came into existence on January 5, 1967 when Radio Ceylon became a public corporation. Dudley Senanayake who was the Prime Minister of Ceylon in 1967 ceremonially opened the newly established Ceylon Broadcasting Corporation along with Minister Ranasinghe...

 and his velvet voice was popular not only in Sri Lanka but across the Indian sub-continent.

The Commercial Service of Radio Ceylon

He joined the Commercial Service of Radio Ceylon on September 17, 1951, the station is the oldest in South Asia. Bharucha joined the Commercial Service under the stewardship of Clifford Dodd
Clifford Dodd
Clifford R. Dodd was an administrator and radio expert, with twenty years experience in broadcasting in Australia, before he arrived in Sri Lanka. He was sent by the Australian Government under the Colombo Plan to work in Radio Ceylon...

, who arrived in Ceylon to become the Director of the Commercial Service — Dodd was seconded to Ceylon under the Colombo Plan
Colombo Plan
The Colombo Plan is a regional organization that embodies the concept of collective inter-governmental effort to strengthen economic and social development of member countries in the Asia-Pacific Region...

. Jimmy Bharucha joined the great announcers of Radio Ceylon playing western music. The entire radio station consisted of 45 members of staff including announcers in 1951. He presented some popular programmes including 'Crookes Hit Parade, Film Magazine, Take It Or Leave It, Melodies and Memories' among them. Radio Ceylon was 'King of the Airwaves,' in the 1950s and 1960s - millions tuned into the radio station - right across South Asia.

Senior Management at the SLBC

Jimmy Bharucha was appointed to senior management positions — as Director, News, and Director, Foreign Relations— he was also Director/Secretary to the Board with the Sri Lanka Broadcasting Corporation
Sri Lanka Broadcasting Corporation
The Sri Lanka Broadcasting Corporation came into existence on January 5, 1967 when Radio Ceylon became a public corporation. Dudley Senanayake who was the Prime Minister of Ceylon in 1967 ceremonially opened the newly established Ceylon Broadcasting Corporation along with Minister Ranasinghe...

.

See also

  • Radio Ceylon
    Radio Ceylon
    Radio Ceylon is the oldest radio station in Asia. Broadcasting was started on an experimental basis in Ceylon by the Telegraph Department in 1923, just three years after the inauguration of broadcasting in Europe.- Edward Harper :...

  • Sri Lanka Broadcasting Corporation
    Sri Lanka Broadcasting Corporation
    The Sri Lanka Broadcasting Corporation came into existence on January 5, 1967 when Radio Ceylon became a public corporation. Dudley Senanayake who was the Prime Minister of Ceylon in 1967 ceremonially opened the newly established Ceylon Broadcasting Corporation along with Minister Ranasinghe...

  • List of Sri Lankan Broadcasters

External links

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