Joe Penna
Encyclopedia
Joe Penna known online as MysteryGuitarMan, is a Brazilian
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

 guitarist
Guitarist
A guitarist is a musician who plays the guitar. Guitarists may play a variety of instruments such as classical guitars, acoustic guitars, electric guitars, and bass guitars. Some guitarists accompany themselves on the guitar while singing.- Versatility :The guitarist controls an extremely...

, animator
Animator
An animator is an artist who creates multiple images that give an illusion of movement called animation when displayed in rapid sequence; the images are called frames and key frames. Animators can work in a variety of fields including film, television, video games, and the internet. Usually, an...

, and filmmaker. He currently resides in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

.

YouTube

Penna maintains a popular channel on YouTube by the name of MysteryGuitarMan. He usually uploads videos every Thursday.

In January 2011, he was the most subscribed in Brazil. As of November 2011 he is the tenth most subscribed on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, with over 2.1 million subscribers, and his videos have been viewed over 292 million times.

On February 18, 2010, Penna started a second YouTube channel, jp, where he uploads his making-of
Making-of
In cinema, a making-of, also known as behind-the-scenes, is a documentary film that features the production of a film or television program...

 videos and vlogs. Within 6 hours, it became the third most subscribed channel in Brazil.

Press

In 2007, Penna received media coverage, including attention from DC Fox News, after his "The Puzzle" video was featured on the front page of YouTube.

In 2009, Penna was again seen on the front page of YouTube with his "Guitar: Impossible" video, which has been covered by De Wereld Draait Door, the highest-rated primetime show in the Netherlands. On December 6, 2009, Penna was featured on FM4
FM4
FM4 is an Austrian national radio station, operated by the ORF. Its main target is the youth audience, and much of the music output is characterised by an alternative rock and electronic music slant....

, an Austrian national radio station. Shortly after uploaded, his "Guitar:Impossible" video was featured on the MSN.com front page.

Best Buy announced Penna as the $15,000 winner of their Tech-U-Out Video Challenge. He was also a finalist in the "Oreo
Oreo
Oreo is a trademark for a popular sandwich cookie by the Nabisco Division of Kraft Foods. The current design consists of a sweet, white filling commonly referred to as 'cream' or 'creme', sandwiched between two circular chocolate or golden cookie pieces....

 Global Moments" video competition. Ford selected Penna as a Fiesta Agent for the 2009 Ford Fiesta Movement. Penna's "Guitar: Impossible" video was also featured by YouTube as one of the best videos of 2009.

In 2010, Penna's "Root Beer Mozart" was featured on CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

's morning show Morning Express with Robin Meade
Morning Express with Robin Meade
Morning Express with Robin Meade is a morning television news program that airs on the HLN television network in the United States.-About the show:...

and on Germany's nationally broadcasted Taff show. Penna's collaboration with YouTubers Rhett and Link
Rhett and Link
Rhett and Link are the comedy, filmmaking, musical and advertising duo of Rhett McLaughlin and Link Neal. They star in the television show Rhett & Link: Commercial Kings on the Independent Film Channel. They are known for their videos, songs and commercials and are one of the most subscribed...

 and Billy Reid for "T-Shirt War" garnered national attention. Following the success of the original, Penna and the original cast were hired to produce a national television and cinema spot for Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

 and McDonalds.

Penna was recently highlighted by CNN Money on their Best Jobs series. On June 24, Penna was selected as one of the top 10 new directors of 2010 at the 20th Cannes Lions
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...

 Saatchi & Saatchi
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...

 New Directors' Showcase with "T-Shirt War". "Guitar: Impossible" was selected for the YouTube Play Shortlist, which is a collaboration between YouTube and the Guggenheim Museum.

External links


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