Joe Ross who has been trading and investing since the age of 14, is a trader and investor of over 50 years. During all these years he developed an adaptable trading style, using a low-risk approach that produces consistent profits. In 1988 He founded Trading Educators Inc. to educate customers to use Joe's concepts to produce profits. Joe is the President and CEO of the business. It is said that thousands of customers have been trained at Trading Educators since its foundation.

Books

• 1992: Trading the Ross hook.
• 1994: Trading by the Book. - ISBN 976810824X
• 1995: Trading Spreads and Seasonals. - ISBN 9768108266
• 1997: Trading is a Business. - ISBN 9768108223
• 1998: Trading Optures and Futions. - ISBN 9768108282
• 1998: Electronic Trading "TNT" I Gorilla Trading Stuff. - ISBN 9768108142 (Co-authored with Mark Cherlin)
• 1998: Electronic Trading "TNT" II How-To-Win Trading Stuff. - ISBN 9768108150 (Co-authored with Mark Cherlin)
• 1998: Electronic Trading "TNT" III Technical Trading Stuff. - ISBN 9768108169 (Co-authored with Mark Cherlin)
• 1998: Electronic Trading "TNT" IV Tips Tricks and Other Trading Stuff. - ISBN 9768108177 (Co-authored with Mark Cherlin)
• 2005: Day Trading. - ISBN 0976402904