Joe Sedelmaier
Encyclopedia
Joe Sedelmaier is a director and producer of television commercials.
Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "Where's the beef?
". Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed.
As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Y&R and JWT art director-producer who opened a film production studio in 1967, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors Clara Peller
breaking new ground, and creating public and industry cutting-edge "buzz."
Sedelmaier is best recognized as the director of some of television's best known, and most honored commercials through humorous spots like Fed Ex’s "Fast Talking Man" and Wendy’s "Where's the beef?
Where's the beef?
"Where's the beef?" is a catchphrase in the United States and Canada. Since it was first used as an advertising slogan, it has become an all-purpose phrase questioning the substance of an idea, event, or product.-History:...
". Beginning in the 1970s, Sedelmaier gained notice for fundamentally changing the way television spots were cast and filmed.
As TV commercials crowded the programing environment, ad agencies sought new creative ways to stop viewers in their tracks and engage them during commercial breaks. Enter Joe Sedelmaier. A successful Y&R and JWT art director-producer who opened a film production studio in 1967, Sedelmaier developed clutter-cracking commercials that featured the most unlikely, off-beat, one-of-a-kind non-actors Clara Peller
Clara Peller
Clara Peller , was a retired manicurist and American character actress who, at the age of 81, starred in the 1984 "Where's the beef?" advertising campaign for the Wendy's fast food restaurant chain, created by the Dancer Fitzgerald Sample ad agency.-Early life:Born in Illinois, Clara Peller lived...
breaking new ground, and creating public and industry cutting-edge "buzz."
Trivia
- He is the father of J. J. SedelmaierJ. J. SedelmaierJ. J. Sedelmaier is an American illustrator, designer, author, and film director/producer. He and his wife Patrice run J.J. Sedelmaier Productions, Inc., an animation/graphic design studio they established in 1990 in White Plains, New York, to create and produce animated television commercials...
, an animatorAnimatorAn animator is an artist who creates multiple images that give an illusion of movement called animation when displayed in rapid sequence; the images are called frames and key frames. Animators can work in a variety of fields including film, television, video games, and the internet. Usually, an...
. http://www.jjsedelmaier.com/index2.html - His Sedelmaier Film Productions office is based in ChicagoChicagoChicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
.
External links
- Short Bio at Adage.com
- Joe Sedelmaier at Internet Movie DataBase
- Sedelmaier Film Productions
- Art Directors Club biography, portrait and images of work
- Sedelmaier Website for reel, trailers and news http://www.sedelmaier.com