Joe Slade White is a Democratic political strategist and media consultant

Media consultant

A Media Consultant is a term used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage....

. His past clients have included Presidential candidates, U.S. Senators, Governors, Members of Congress, and Mayors, as well as statewide and local initiatives throughout the country.

Career

At the age of 21, White was hired by the 1972 presidential campaign of U.S. Senator George McGovern

George McGovern

George Stanley McGovern is an historian, author, and former U.S. Representative, U.S. Senator, and the Democratic Party nominee in the 1972 presidential election....

, joining the campaign's traveling staff and finding a place on President Richard Nixon

Richard Nixon

Richard Milhous Nixon was the 37th President of the United States, serving from 1969 to 1974. The only president to resign the office, Nixon had previously served as a US representative and senator from California and as the 36th Vice President of the United States from 1953 to 1961 under...

's "White House Enemies List." White worked briefly as a press secretary to McGovern.

When he was 23, White launched his own political consulting firm. White worked to elect the first Native American

Indigenous peoples of the Americas

The indigenous peoples of the Americas are the pre-Columbian inhabitants of North and South America, their descendants and other ethnic groups who are identified with those peoples. Indigenous peoples are known in Canada as Aboriginal peoples, and in the United States as Native Americans...

 to the United States Senate

United States Senate

The United States Senate is the upper house of the bicameral legislature of the United States, and together with the United States House of Representatives comprises the United States Congress. The composition and powers of the Senate are established in Article One of the U.S. Constitution. Each...

, the first woman Attorney General and Governor of Michigan

Governor of Michigan

The Governor of Michigan is the chief executive of the U.S. State of Michigan. The current Governor is Rick Snyder, a member of the Republican Party.-Gubernatorial elections and term of office:...

, and worked on the first campaign in the nation to defeat a ban on bilingual education for Hispanic children. He has also served as an advisor and created television advertisements for Vice President Joe Biden

Joe Biden

Joseph Robinette "Joe" Biden, Jr. is the 47th and current Vice President of the United States, serving under President Barack Obama...

, T. Boone Pickens, Michigan Governor Jennifer Granholm

Jennifer Granholm

Jennifer Mulhern Granholm is a Canadian-born American politician, educator, and author who served as Attorney General and 47th Governor of the U.S. state of Michigan. A member of the Democratic Party, Granholm became Michigan's first female governor on January 1, 2003, when she succeeded Governor...

, General Wesley Clark

Wesley Clark

Wesley Kanne Clark, Sr., is a retired general of the United States Army. Graduating as valedictorian of the class of 1966 at West Point, he was awarded a Rhodes Scholarship to the University of Oxford where he obtained a degree in Philosophy, Politics and Economics, and later graduated from the...

, U.S. Senator Ben Nighthorse Campbell

Ben Nighthorse Campbell

Benjamin Nighthorse Campbell is an American politician. He was a U.S. Senator from Colorado from 1993 until 2005 and was during his tenure the only American Indian serving in the U.S. Congress. Campbell was a three term U.S. Representative from 1987 to 1993, when he was sworn into office as a...

, Speaker of the House Tip O'Neill

Tip O'Neill

Thomas Phillip "Tip" O'Neill, Jr. was an American politician. O'Neill was an outspoken liberal Democrat and influential member of the U.S. Congress, serving in the House of Representatives for 34 years and representing two congressional districts in Massachusetts...

, AT&T

AT&T

AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

 and others. A number of his television campaigns have won national recognition. The American Association of Political Consultants

American Association of Political Consultants

The American Association of Political Consultants is the trade group for the political consulting profession in the United States. Founded in 1969, it is the world's largest organization of political consultants, public affairs professionals and communications specialists...

 has recognized White's television work with more "Pollie Awards" than they have bestowed on any of his Democratic peers.

In 2010, White served as media strategist for Illinois Governor

Governor of Illinois

The Governor of Illinois is the chief executive of the State of Illinois and the various agencies and departments over which the officer has jurisdiction, as prescribed in the state constitution. It is a directly elected position, votes being cast by popular suffrage of residents of the state....

 Pat Quinn

Pat Quinn (politician)

Patrick Joseph "Pat" Quinn III is the 41st and current Governor of Illinois. He is a member of the Democratic Party. Previously elected three times to statewide office, Quinn was the sitting lieutenant governor and became governor on January 29, 2009, when the previous governor, Rod Blagojevich,...

’s campaign, that was named by RealClearPolitics.com as the #5 upset in the country.

Personal Background

White was born and raised in Carroll, Iowa

Carroll, Iowa

-2010 census:The 2010 census recorded a population of 10,103 in the city, with a population density of . There were 4,698 housing units, of which 4,357 were occupied....

. He now resides in East Aurora, New York

East Aurora, New York

East Aurora is a village in Erie County, New York, United States, southeast of Buffalo. The Village of East Aurora lies in the eastern half of the Town of Aurora.The population was 6,673 at the 2000 census...

. He has five children. He is a graduate of Georgetown University

Georgetown University

Georgetown University is a private, Jesuit, research university whose main campus is in the Georgetown neighborhood of Washington, D.C. Founded in 1789, it is the oldest Catholic university in the United States...

 in Washington D.C.

External links

• Joe Slade White & Company Official Website
• Joe Slade White's 8 principles of Winning Campaigns
• Newsburst Media Buying method Time buy method invented by Joe Slade White